eSports
Sony Corporation has signed a multiple-year global partnership agreement with Fnatic Ltd (“Fnatic”), which operates a professional esports team headquartered in London, UK, including product co-creation of Sony’s gaming gear brand, INZONE™.
Sony Corporation has signed a multiple-year global partnership agreement with Fnatic Ltd (“Fnatic”), which operates a professional esports team headquartered in London, UK, including product co-creation of Sony’s gaming gear brand, INZONE™.
Sony’s product development teams will exchange opinions on product concepts, performance, and technology with professional players from Fnatic. Initially, professional players from Fnatic will conduct rigorous product testing for INZONE products under development, and Sony will enhance them, based on their professional opinions. Sony will create revolutionary gaming gear that will lead players to victory in highly competitive games by collaborating with Sony’s expertise in high image quality and sound quality that have been cultivated over many years with the unrivalled experiences and performance of Fnatic’s professional players.
In addition, Sony will co-produce online content with Fnatic for the gaming community, providing unique experiences for many players including Fnatic fans.
Since its founding in 2004, Fnatic has operated multiple professional esports teams in London, Berlin and Tokyo, winning many international championships.
Sony shares with Fnatic the common goal to inspire and empower all players to continue to achieve their full potential.
“We’re absolutely thrilled to welcome INZONE into the Fnatic family as a long-term partner of our organisation,” said Sam Mathews, CEO of Fnatic. “During our initial discussions it became clear how strong the alignment is between our brands; from Sony’s leading innovation in technology and our own 18+ year legacy as a world leader in esports and gaming performance. Together we look forward to exciting the audience, pushing the boundaries in both product development through our world-class roster of players and amplification of the INZONE brand globally via our unrivalled fanbase of over 30+ million worldwide.”
“We are excited to partner with Fnatic, the world leader in the e-sports scene, to pioneer new gaming experiences for esports players and all gaming lovers,” said Hiroshi Nakamura, Head of Personal Entertainment Business Unit, Sony Corporation. “By the combination of Sony’s cutting-edge visual and audio technologies and Fnatic’s unparalleled expertise, we are engineering the multiple initiatives with Fnatic such as the co-creation of gaming gears and content activations, that will add a completely new dimension to gaming life. Sony Group’s corporate direction is “getting closer to people”, and in this context, getting closer to the gaming community. We are sincerely wishing to energize and support the gaming community through this partnership, as a member of the Fnatic family.”
Gaming gear “INZONE”
“INZONE” is a gaming gear brand for PC gamers that sharpens the senses and enhances gaming abilities. Sony provides gaming monitors and gaming headsets that incorporate the latest technology in addition to Sony’s expertise in high image quality and sound quality that have been cultivated over many years.
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GRID, a game data and technology platform, has acquired the intellectual property assets of Bayes Esports following the company’s liquidation proceedings and will integrate the technology into its GRID Bet division.
The acquisition integrates strategic technology components developed by Bayes over nearly a decade, including live data trading solutions, prediction models, and fan engagement tools, into the GRID Data Platform. These technologies will now be powered exclusively by official esports data available only on GRID, accelerating product development and driving innovation across GRID’s entire portfolio, with a particular focus on GRID Bet, the company’s comprehensive solution for regulated esports betting.
“The acquisition of Bayes assets further accelerates GRIDs capabilities to create value for rights holders in esports and shape the next phase of esports betting in particular,” said Moritz Maurer, Founder & CEO of GRID.
The post GRID Acquires Bayes Esports Assets appeared first on European Gaming Industry News.
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BETBY, a Tier 1 sportsbook supplier, successfully concluded an impactful presence at SBC Summit Lisbon 2025, where its booth became a central hub for clients, partners, and industry professionals. The summit served as a powerful platform for the company to spark new connections, exchange ideas, and engage in discussions on the latest trends shaping the global betting and gaming industry.
Positioned as “the global gaming and betting industry comes to do business,” SBC Summit provided the ideal stage for BETBY to showcase its cutting-edge sportsbook technology and innovative solutions. Visitors to the BETBY booth experienced first-hand the company’s latest tools designed to empower operators with robust, scalable, and future-proof technology.
The highlight of the event came as BETBY was honoured with the prestigious Esports Supplier of the Year Award. This accolade reflects the company’s unwavering commitment to delivering innovative, reliable, and high-performing solutions that address the evolving needs of sportsbook operators worldwide.
“Being recognised as Esports Supplier of the Year at the SBC Summit is an incredible achievement for our team,” said Leonid Pertsovskiy, CEO at BETBY. “It validates our focus on pushing technological boundaries and our mission to create solutions that bring real value to operators and their players. SBC Summit not only provided BETBY with the opportunity to highlight its achievements but also reaffirmed its position as an industry leader driving innovation in sportsbook technology.”
As BETBY looks ahead, the company is already preparing for its next major industry showcase at the SiGMA Europe Summit in November 2025, which for the first time will be held in Rome. There, BETBY will once again present its cutting-edge tools, insights, and expertise to operators across the globe.
The post BETBY CELEBRATES SUCCESS AT SBC SUMMIT LISBON 2025 WITH ESPORTS SUPPLIER OF THE YEAR AWARD appeared first on European Gaming Industry News.
ASUS Republic of Gamers (ROG), the ASUS sub-brand creating the world’s best gaming hardware and software, and PlayVS, North America’s leading scholastic and collegiate esports platform, announced a new partnership to deliver premium gaming technology for the PlayVS Championship League (PCL) during the 2025-26 collegiate season. ROG will champion PCL’s marquee live events by equipping athletes with its flagship products including the ROG G700, ROG GM700, along with other ROG products. These desktops, along with future models, will be powering the mainstages of all the tournaments, including floor practice and mainstage setups. ROG gaming PCs will guarantee powerful, industry leading performance for PlayVS’ College league, the largest collegiate esports league in the nation supporting student-participants at over 900 college campuses.
Through this partnership, ROG aims to deepen its commitment to education by supporting esports as a powerful tool for student growth. The initiative helps students foster critical skills like teamwork, communication, and strategic thinking, while also opening doors to careers in STEM, game design and content creation. By delivering elite gaming setups and immersive experiences, ROG drives engagement and empowers the next generation of digital innovators.
“Republic of Gamers has always been about pushing the limits of gaming performance. Partnering with PlayVS and the PCL allows us to empower the next generation of esports athletes with the hardware and experiences they need to reach their full potential, build valuable skills, and prepare for future careers in the digital world,” said Benjamin Yeh, ASUS Computer International President.
Kicking off the partnership, ASUS devices will be powering the inaugural PlayVS College League (PCL) Fall Championships, taking place December 13–14, 2025 at The University of Akron. The first PCL Fall Championships will feature top collegiate esports teams from across the US and Canada over a two-day event. Players will compete on ROG-powered setups in front of a live audience, with matches broadcast on Twitch to thousands of fans worldwide.
“At PlayVS, we are committed to giving student-athletes the very best environment and experience to showcase their talent. Partnering with ASUS Republic of Gamers ensures our players have access to the most advanced gaming technology available, creating unforgettable live experiences for competitors and fans alike,” said Jon Chapman, CEO at PlayVS.
With this collaboration, PCL Championships will not only showcase elite collegiate competition but also highlight the role of the newest technology shaping the future of esports.
The post ASUS Republic of Gamers Partners with PlayVS appeared first on Gaming and Gambling Industry in the Americas.
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