Canada
tvScientific Launches CTV Performance Advertising Solution for Games
tvScientific, the first performance advertising platform built for the connected TV (CTV), announced today the launch of the company’s CTV performance advertising solution for the games industry. By making tvScientific’s sophisticated buying, measurement and attribution solutions available to game publishers and developers, the company’s CTV ad platform combines the reach and engagement of television advertising with the performance, trackability and cost effectiveness of digital marketing. The platform has already driven more than 1 million game installs during beta testing, at an average Cost Per Install (CPI) rate of $1.90 and an average Day-7 Return On Ad Spend (ROAS) of 1.25X.
tvScientific provides access to premium CTV inventory directly from the source and bypasses unnecessary technology layers to deliver the highest value to game marketers. tvScientific reaches 95% of advertising-based video on demand (AVOD) streaming apps with direct deals, providing unique access to curated inventory at massive scale. Through tvScientific’s proprietary, patent-pending CTV attribution platform, game publishers can now match CTV ad exposure to site visitations and outcomes through a direct 1:1 deterministic ID match, without relying on extrapolations from small panels or samples.
The end result is highly targeted app install ads that can be optimized through tvScientific’s proprietary automatic optimization technology to help game publishers achieve their user acquisition goals, all while giving advertisers radical transparency and complete control over their data, including access to log-level events, so that their data science teams can connect the dots between ad exposure and game activations. tvScientific offers fully managed services but also makes its technology available as a self-serve platform so marketers can bring performance TV buying in-house at any time.
The company worked with 15 inaugural game developers partners to develop the platform, including AppLovin, Big Fish Games, Rec Room, Wildlife Studios, and others. In beta testing, the platform’s volume of installs grew more than 80% month-over-month for three months and delivered a ROAS that was on par with if not better than the advertisers’ results on social media and search marketing channels.
“We have always wanted to advertise to television audiences because it gives us tremendous reach and allows us to drive brand affinity for our games, but until now we’ve had a difficult time quantifying the effectiveness of the channel,” said Jerome Turnbull, VP, Growth of AppLovin. “tvScientific gives us the ability to run our video ads across some of the best CTV inventory, while measuring performance and optimizing our campaigns in the same way we optimize in-app, social, or search campaigns.”
“We believe that CTV advertising represents the next frontier for game marketing,” said Kent Wakeford, co-founder of tvScientific and former COO of Kabam. “We set out to take all of the guesswork and complexity out of CTV advertising by providing an extremely simple — yet incredibly powerful — platform that lets game marketers reach television audiences with precision and efficiency. As a result, we have transformed TV into a scalable marketing channel that delivers clear, measurable ROI to support the user acquisition goals of game marketers everywhere.”
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The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
The post Ottawa Black Bears Announce Partnership Deal with PowerPlay appeared first on Gaming and Gambling Industry in the Americas.
Aristocrat Interactive iGaming White-Label
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
, Aristocrat’s online Real Money Gaming (RMG) division, proudly announces the expansion of Betiton into the Ontario online market through its iGaming White-Label package. This marks the fourth market Betiton has entered via Aristocrat Interactive iGaming White-Label’s casino platform., with additional content from Wizard Games and Aristocrat Interactive to follow. Operators benefit from access to world-class games, advanced managed services, and a powerful CRM system designed to streamline operations and enhance player retention.
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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