Canada
Gaming Poised to Continue Accelerated Growth According to Unity Gaming Report 2022

Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, has released UnityGaming Report 2022. Pulling insights and data from Unity’s Create and Operate Solutions divisions, the report offers an extensive view on the state of gaming, revealing player behaviors throughout the pandemic and detailing trends propelling the industry’s growth.
The report highlights how gaming has brought people together and provided human connection in a time of distance and isolation. Unity’s data also shows that far from a “pandemic spike” the changes in the games industry appear to be long-lived and sustainable. In 2021, the number of people playing games is at far higher levels than they were pre-COVID and the industry has continued to step up to feed the demand.
Gaming is on track to reach over $300 billion by 2027. In 2021, the number of games made with Unity increased by 93%, and the number of new creators increased by 31%. Furthermore, players are spending more on games than ever before. The pandemic spike raised gaming revenue by 30% for games operated with Unity, and that bump is expected to stay.
“In the face of high player demand and even greater player expectations during these unique times, we have seen creators step up and deliver incredibly inspiring, creative, and innovative ways for people to engage and connect through gaming. This passion and resilience from our developer community fuels our commitment to make it as simple and as easy as possible for them to bring their vision to life. It remains our mission to equip developers of all sizes with everything they need to build, scale, and manage their games successfully,” said Ingrid Lestiyo, SVP & GM, Unity Operate Solutions.
“Whether from growth in established studios or from hobbyists making the leap to game development as a full-time gig, I am amazed at their sheer creativity as they bring their visions to life. We’re proud to be providing tools that help creators everywhere make great games,” said Marc Whitten, SVP & GM, Unity Create.
Key findings include:
- More creators are making more games – The production slump of the pandemic’s early phase is now far behind us. Mirroring other industry reports highlighting continued growth in the gaming sector, in 2021, the number of Unity creators increased 31% compared to 2020. Additionally, there were 93% more games made on the Unity platform in 2021 than in 2020.
- The demand for games remains high – The total number of daily active users (DAU) playing games rose from before the pandemic, reached a peak, then settled at far higher levels than before COVID began. PC/Console DAU has increased by 62% since the start of 2019, and mobile DAU has increased by 74%.
- The “pandemic spike” raised gaming revenue – and it’s here to stay – Gaming revenue grew by almost 30% for creators in 2021. Unlike sectors of the economy where pandemic bubbles have popped, the changes in gaming appear to be sustainable, bolstered by revenue growth in ad revenues and in-app purchase in the United States and Europe.
- As game development becomes more ambitious, creators are increasingly turning to third party solutions to stay competitive – Studios of all sizes are increasingly using a different mix of out-of-the-box solutions so they can free up resources to do what they do best: design great player experiences. Among enterprise creators, over 91% use player engagement and segmentation services, 88% use in-app purchase services, and 76% use analytic, authentication, and privacy services. Smaller studios use similar solutions but also invest heavily in ad monetization and user acquisition support.
The Gaming Report 2022 draws on fresh, original data from the 230,000 developers who make and operate over 750,000 games using the Unity Engine and the Unity Gaming Services portfolio of products. These powerful gaming solutions span mobile, PC, and console gaming, giving a unique view of the entire gaming industry. To provide a complete snapshot of the industry, this data is placed in context with information from outside reports and insights from creators.
Unity will be highlighting the trends outlined in this report alongside an array of in-person and online sessions at the 2022 Game Developers Conference from March 21–25, 2022 in San Francisco. Attendees will get an overview of all the latest Unity tools – many of which are interoperable with other game engines – to enable the success of our creators to deliver the best player experiences and build robust businesses. There will also be sessions where developers can get further insight into the trends, benchmark, behaviors, and analysis presented in the Gaming Report 2022. For more details on Unity at GDC 2022, visit unity.com/gdc.
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BetVictor
BetVictor Canada launches Tracy McGrady Safer Gambling campaign

BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
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AGCO
AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.
In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).
Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.
A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.
QUOTE
“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”
Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO
ADDITIONAL INFORMATION
BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:
- 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
- 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.
Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:
a) | On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15. |
b) | On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”. |
c) | On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”. |
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BCLC
BCLC Launches “What’s played here stays here” Campaign

BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.
The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.
“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.
Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.
“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.
The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.
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