Gaming
Playable Factory launches Gearbox Video
Playable Factory, a leading creator of playable ads for mobile games and brands, announces Gearbox Video, a new tool that enables mobile gaming companies to easily create video variations of mobile gameplay with zero coding experience.
Gearbox Video generates gameplay videos for mobile games developed with the Unity engine. Crucially, the new tool empowers mobile games marketers to easily record numerous variations of gameplay, drastically reducing the time and resource needed for effective A/B testing. Gearbox Video outputs will be used for marketing and advertising campaigns.
Historically, making video assets for mobile games marketing has been a laborious process. Creating videos with different outcomes, such as beating a level versus failing it, meant marketing teams had to play and record gameplay levels over and over again, and required heavy developer involvement. With the advent of Gearbox Video, mobile games marketers can now create multiple variations of gameplay videos with minimal developer input.
Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory, commented:
“Video is the most used creative medium amongst gaming companies to promote their games. But, while it’s easy to create a single gameplay video, it’s hard to create, iterate and find the one that performs well. Doing so requires shooting several versions, in different formats and featuring different assets, using A/B testing to determine which performs best – and this can be a very time-consuming process. Our new tool massively reduces the time and technical expertise required – and therefore the cost – by bringing everything into one web-based tool for the first time ever. With this speed and flexibility, marketing teams can carry out more A/B testing and enjoy better results from better performing videos, while allowing developers to focus on creating more hit games.”
Filiz Ünal, Marketing Art Lead at Coda, said:
“We’ve already had the opportunity to review the games on Gearbox Video. Since it’s still in its early phase, we know there will be more powerful features in near future. But for now I can clearly say that Gearbox Video is very easy to use!”
As the Gearbox Video tool is entirely web-based, users can rapidly record and edit gameplay videos with no installations and no coding knowledge. This creates unprecedented freedom for marketing teams to make variations on previously saved videos and test new iterations against their existing best-performing versions. The tool’s post-processing capabilities allow users to enhance their videos with additional graphical and audio effects. This streamlined video production process brings gameplay variations, real-time editing and post-production editing into one no-code, web-based tool for the first time. Video assets created with Gearbox Video can be used for a variety of marketing purposes, from playable ads to video trailers.
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Diamond Coins
Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins
Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot
portfolio with the launch of Hot Slot
: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins
collection.
Staying true to the Hot Slot
format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity
and Hold the Jackpot
, alongside specially designed Bonus symbols to boost engagement.
In the Hold the Jackpot
Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot
symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.
The Chance Level
feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot
Bonus Round and offering players a more personalised gameplay experience.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot
: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot
series. By combining the retro aesthetics players love with the proven performance of our Coins
mechanics, and layering in Cash Infinity
, Hold the Jackpot
, and Chance Level
, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”
Hot Slot
: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.
The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers
PopOK Gaming has launched its latest title, Matatu Juu, a fast-paced crash game that brings the vibrant energy of urban commutes to the gaming world. Inspired by the lively “Matatu” culture, the game challenges players to chase escalating multipliers, with the potential for wins of up to 10,000x.
High-Stakes, Player-Controlled Action
At the heart of Matatu Juu is the intuitive Cashout mechanic, giving players full control to decide the perfect moment to secure their rewards before the inevitable crash. Timing and strategy define the thrill, creating a tense, adrenaline-filled experience with every spin.
Key Features:
- Massive Multiplier Potential: Chase multipliers soaring up to 10,000x for life-changing wins.
- Player-Centric Control: Cash out at your own pace—play safe or go all-in for the ultimate payout.
- Seamless Gameplay: A clean, engaging interface that’s easy for newcomers but addictive for experienced players.
- Vibrant Urban Theme: A colorful, energetic design that blends cultural flair with modern gaming mechanics.
“With Matatu Juu, we wanted to capture the thrill of a fast-paced commute and turn it into a rewarding gaming journey,” said Luiza Melikyan, Head of Business Development at PopOK Gaming. “Combining simple crash mechanics with huge win potential keeps players on the edge of their seats from start to finish.”
Matatu Juu is now available for integration, offering operators a high-engagement title perfectly suited for players seeking instant-win, social-style gaming experiences.
The post PopOK Gaming Launches “Matatu Juu”: A Fast-Paced Journey to 10,000x Multipliers appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BGaming
Hook Huge Rewards in Fishing Club 2
Fast-growing content producer announces its involvement in a long-awaited sequel.
Renowned iGaming content developer BGaming aims to capture significant victories once more in Fishing Club 2, the follow-up to one of the firm’s most profitable #Casual games.
Participants settle in around a picturesque lake before dropping their lines into the water to discover what prizes they might reel in. The game offers a first-person perspective, engaging players directly in the action while conveying the soothing ambiance of an actual fishing experience.
BGaming has considered players’ opinions on the original game and provided them with greater freedom in their gameplay of Fishing Club 2. Players can fish at three spots located at dawn, dusk, and twilight. This provides each session with a unique twist and enables players to discover the atmosphere that suits their preferences.
The new Fishing Club game offers two bonus features. The Fishing Net bonus, capable of being activated for ×60 the player’s wager, spreads widely, while the TNT Bonus, valued at ×100 the wager, creates a massive blast in the water. You can acquire both of these by using the Buy Bonus button, ensuring a victory.
A skilled angler retains trophies, and the game enables players to track theirs with the well-known features Best Win and Best Catch. These show the greatest single-spin win amount and the largest multipliers achieved.
Vasili Pauliuchenko, Game Producer at BGaming, said, “The original Fishing Club title is one of players’ most-loved #Casual games by BGaming. Having listened to their feedback, we are taking them back to the open waters in Fishing Club 2 with a few pivotal updates.
We love to give our players more control over how they play, and that is on full display with Fishing Club 2. They can decide when and where they fish and what tools to use for most successful angling. We are sure that such personalization will be a hit with the game’s fans and those new to the series.”
The post Hook Huge Rewards in Fishing Club 2 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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