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Playable Factory launches Gearbox Video

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Playable Factory, a leading creator of playable ads for mobile games and brands, announces Gearbox Video, a new tool that enables mobile gaming companies to easily create video variations of mobile gameplay with zero coding experience.

Gearbox Video generates gameplay videos for mobile games developed with the Unity engine. Crucially, the new tool empowers mobile games marketers to easily record numerous variations of gameplay, drastically reducing the time and resource needed for effective A/B testing. Gearbox Video outputs will be used for marketing and advertising campaigns.

Historically, making video assets for mobile games marketing has been a laborious process. Creating videos with different outcomes, such as beating a level versus failing it, meant marketing teams had to play and record gameplay levels over and over again, and required heavy developer involvement. With the advent of Gearbox Video, mobile games marketers can now create multiple variations of gameplay videos with minimal developer input.

Gökçe Nur Oguz, CEO and Co-Founder of Playable Factory, commented:

“Video is the most used creative medium amongst gaming companies to promote their games. But, while it’s easy to create a single gameplay video, it’s hard to create, iterate and find the one that performs well. Doing so requires shooting several versions, in different formats and featuring different assets, using A/B testing to determine which performs best – and this can be a very time-consuming process. Our new tool massively reduces the time and technical expertise required – and therefore the cost – by bringing everything into one web-based tool for the first time ever. With this speed and flexibility, marketing teams can carry out more A/B testing and enjoy better results from better performing videos, while allowing developers to focus on creating more hit games.”

Filiz Ünal, Marketing Art Lead at Coda, said:

“We’ve already had the opportunity to review the games on Gearbox Video. Since it’s still in its early phase, we know there will be more powerful features in near future. But for now I can clearly say that Gearbox Video is very easy to use!”

As the Gearbox Video tool is entirely web-based, users can rapidly record and edit gameplay videos with no installations and no coding knowledge. This creates unprecedented freedom for marketing teams to make variations on previously saved videos and test new iterations against their existing best-performing versions. The tool’s post-processing capabilities allow users to enhance their videos with additional graphical and audio effects. This streamlined video production process brings gameplay variations, real-time editing and post-production editing into one no-code, web-based tool for the first time. Video assets created with Gearbox Video can be used for a variety of marketing purposes, from playable ads to video trailers.

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Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity

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Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.

According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.

“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”

Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”

Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.

The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Tequity Publishing Launches “Cats Balls”

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Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced the latest high-octane release through its Tequity Publishing vertical, Cats Balls.

Developed by Bone Croo Studios and powered by The Fortune Engine technology, Cats Balls is a high-energy, pachinko-style experience that transports players back to the 1980s – an era of loud riffs, bigger hair and alley cats with rock god ambitions.

Cats Balls breaks the traditional slot mould, trading spinning reels for a storm of steel balls dropping like a drum solo. Packed with punk attitude, the game invites players to crank the amp, unleash the balls and watch the feline cast of guitar heroes shred.

The title serves as the latest premier showcase for The Fortune Engine, highlighting the platform’s flexible maths and game templates. This technology allows studios to move beyond conventional formats and create bold, unconventional experiences that resonate with a new generation of players.

The launch of Cats Balls further solidifies the mission of Tequity Publishing, which provides a distribution and aggregation framework designed to help ambitious studios launch at speed and scale. Through its RGSaaS model, Tequity Publishing provides the full infrastructure, distribution and publishing framework, allowing studios to focus entirely on game creation. With RGS-to-RGS, Tequity offers a technology-first approach for studios already operating their own RGS, enabling them to scale more quickly and deliver through Tequity’s global operator network.

Krzysztof Opałka, CEO at Tequity, said: “The release of Cats Balls is a perfect example of why we built Tequity Publishing. By removing the technical barriers to entry, we enable studios like Bone Croo to bring their wildest creative visions to life without compromise. Seeing this punk-inspired pachinko title hit the market via The Fortune Engine proves that our infrastructure is the go-to choice for high-impact, innovative content.”

The post Tequity Publishing Launches “Cats Balls” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Exprexion

Flexion Launches Mobile Service Suite Exprexion

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Games marketing company Flexion has announced the launch of Exprexion. This integrated suite of services provides game developers with a single point of entry to alternative app stores, creator-led marketing and direct-to-consumer sales.

The mobile gaming industry is entering a new era. After years of market domination by Google and Apple, game studios are looking for ways to be in command of their own destiny. High store taxes and rising acquisition costs have squeezed profits for too long. The Exprexion suite of services gives developers the freedom to innovate in market engagement and express their ideas directly to users, moving beyond the traditional constraints of the major app stores.

The Exprexion suite consists of three core services:

Exprexion Markets: This service manages all the technical and operational requirements of distributing games on alternative platforms including Amazon, Samsung, Huawei, Xiaomi and ONEstore. Flexion handles everything from integration to platform relations, typically adding more than 10% in incremental revenue. By taking on these tasks, Flexion reduces upfront and operational costs for developers while reducing risk.

Exprexion Creators: This service focuses on influencer-led marketing and social media strategy. By managing the creative process and relationships with influencers, Flexion helps studios find high-value players who engage with games through organic interest. This approach allows developers to reach bigger audiences through broader market channels and innovative user acquisition.

Exprexion Direct: This service enables developers to sell to their players no matter where those players are. By moving transactions outside of the major app stores, studios can make better margins and reclaim the 30% fee typically charged by platform owners. The service uses proven payment technology from trusted suppliers, like Xsolla, to ensure the buying experience remains smooth.

“The mobile industry has reached a point where the old methods of finding and monetizing players are no longer sustainable for many game studios. For years, developers accepted high fees and limited data access as the cost of doing business. Now, the emergence of a more open market and the shift toward direct-to-consumer relationships have changed the math. We launched Exprexion because the market is finally in a place where developers can feasibly run their own stores and distribution networks without the massive operational overhead that used to hold them back,” said Jens Lauritzson, CEO and Founder of Flexion.

Flexion’s technology, people and expertise are unique in the mobile market. The Exprexion services are fully integrated with one another, meaning each service perfectly complements the others. They can be combined seamlessly or used in any combination to generate profit and grow audiences bigger than ever before.

Flexion currently manages 37 top-grossing games. Four of these titles have reached the Top 10 grossing charts on Google Play. By providing a decentralised path to growth, Exprexion serves as a vehicle for a studio’s financial freedom.

The post Flexion Launches Mobile Service Suite Exprexion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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