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Regal name change reflects role of technology in growth of machine income
Regal, part of the Merkur UK portfolio of sector-leading gaming brands, has nuanced its corporate identity in order to better reflect its status as a progressive, data-led machine operator. The company has transitioned from the traditional Regal Gaming and Leisure to its new title – Regal Gaming Technologies.
Explaining the rationale for the name change, Joint-Managing Director, Matt Bicknell said: “Company names should reflect core competencies, credentials and characteristics and certainly over the last five-years our business has changed significantly. While the core objective of putting the very best and most entertaining games on the market for people to play across a raft of hospitality venues remains constant, the process by which we maximise income for our customers has been transformed and that’s due in no small part to our on-going investment in technology.”
He added: “Over the last 24-months we have harnessed the power of new technologies in order to deploy data and support our customers with facts and not opinion to help drive their machine income.
“Regal’s expertise, which also draws on the experience of the wider Merkur Group, means that we are uniquely placed to support customers with an unparalleled level of insight and business intelligence that’s extremely detailed and granular. For example, we can identify dips and increases in income of any of our sited machines at any time of the day, we can identify the denomination of notes used by site and we can generate service calls pre-empting issues that will impact the machine income. The level of detail that’s available means that we can provide licensees with all of the data they require in order to make informed cost/benefit decisions. Essentially, by using technology we are able to provide the information and intelligence that enables us to fulfil the fundamentals of operating which is to maximise income.”
Sascha Blodau, General Manager, Merkur UK, believes the on-going investment made by the company has changed the Regal business and the relationship it has with its growing customer base which he believes is now more partnership based and collaborative in nature. He said: “Connecting all of our digital AWPs to our MARS system has been a game-changer. It means that data can be collated, summarised and analysed in real time, with content and Firmware updates processed at the push of a button. The combination of having a strategic vision alongside the investment and commitment to deliver that vision has accelerated the transformation of Regal from what might have been described as a traditional business to one that’s empowered by technology, hence our new trading name. On a broader level the depth of business critical data that we are able to share with our customers means that we have a closer and more consultative relationship with them which in turn has helped underline the importance of the machine sector in generating income.”
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Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
The post Lucky Hills earns prestigious eCOGRA Certification appeared first on Americas iGaming & Sports Betting News.
Lucky Hills Casino proudly announces that it has officially received the esteemed eCOGRA certification — one of the most respected seals in the global iGaming industry.
This milestone marks a significant step in Lucky Hills’ development, depicting the brand’s dedication to providing a trustworthy, secure, and responsible gaming environment for all players.
What is eCOGRA?
eCOGRA is a world-renowned independent testing agency and certification body.
Since 2003, it has conducted audits, compliance assessments, and fairness checks across the online gambling sector, ensuring that operators meet the highest international standards. Its seal is recognized by regulators, industry experts, and players as one of the strongest indicators of reliability in iGaming.
What the eCOGRA certification confirms for Lucky Hills
Obtaining this certification verifies that Lucky Hills meets all key criteria of a safe and fair gaming platform:
- Fairness of all games, including independent verification of 95,20% RTP
- Secure management of player funds and personal data, in accordance with international standards
- Full compliance with responsible gaming principles, including special attention for vulnerable players
- Transparent and honest operational processes
- Ongoing monitoring and regular audits to maintain compliance over time
For Lucky Hills, the eCOGRA seal represents more than just a compliance achievement — it reflects a long-term commitment to responsible entertainment. Combined with a diverse catalogue of 3000 slots, a comprehensive VIP program, and a variety of promotional activities, this certification elevates Lucky Hills’ position in the iGaming landscape. It also gives players full confidence in a gaming experience built on transparency, fairness, and long-term trust.
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