Gaming

Europe’s video game industry encourages players and parents to #SeizeTheControls to manage responsible video gameplay this Christmas

Published

4 years ago

December 9, 2021

Reading Time: 3 minutes

ISFE, representing Europe’s video games industry, is launching a pre-Christmas campaign, ‘Seize the Controls’, to raise awareness of the parental controls, family settings and other tools available to parents, caregivers and all players to manage responsible video gameplay and to make it a positive, fun pastime for all.

“Our industry has best-in-class minor protection and gameplay management tools but we are aware that having the tools is not enough – we need to ensure that everyone knows about them and knows how to use them. The campaign joins ISFE’s national members across Europe who are investing in information initiatives directed to their national population in their native language. In our many conversations with policymakers, parents and players about our sector, and through the regular surveys we conduct, we know that we still have work to do to raise the profile and encourage the use of the comprehensive safeguards we already have in place. We encourage everyone to use the tools to manage screen time, spend and online interaction, for example, and to pay attention to the PEGI (Pan-European Game Information) content descriptors and age ratings that inform parents, at the point of purchase, about the content of a game, whether or not it contains the opportunity to make in-game purchases and what is the appropriate age for the player. With the Christmas holidays approaching and children starting to drop hints about presents, it’s a good time to launch this campaign to give parents time to inform themselves and prepare.”

Simon Little, CEO ISFE
Europe’s video games sector is a thriving creative and digital industry that provides enjoyment, entertainment, fitness, education, and helps to improve digital skills. With half of Europe’s population playing video games, the video games industry has always been at the forefront of encouraging responsible gameplay through education and information campaigns directed to national populations in their native languages, some of which are in collaboration with public authorities.

“Online safety is a priority for Europe’s policymakers as well as for parents and industry alike. Europe’s video games industry can be proud of its long-established history of minor protection and ongoing commitment to safety and invites everyone to Seize the Controls this Christmas and beyond, play together, use the many tools available to them, and talk to each other about how they manage their gameplay.”

Simon Little, CEO ISFE concluded
Under the Better Internet for Kids (BIK) umbrella, European Schoolnet coordinates the European network of Safer Internet Centres (SICs) along with the annual Safer Internet Day (SID) campaign, on behalf of the European Commission. This important work aims to raise awareness of safer and better internet issues with a range of stakeholders, including parents, caregivers, and educators – and children and young people themselves – while also providing helpline services to offer localised support on a range of online issues.

“Millions of young people in Europe play video games, and we know that many parents are looking for information on how they can manage their children’s play. We’re delighted to see initiatives such as these – to raise awareness, and encourage both players and parents to #SeizeTheControls – so that gameplay can be a safe, rewarding, enjoyable and positive experience.”

Speaking of the campaign, Hans Martens, Head of Digital Citizenship at European Schoolnet, leading the Better Internet for Kids project said

Find out more about the work of the Insafe network at www.betterinternetforkids.eu and connect with your local Safer Internet Centre via www.betterinternetforkids.eu/sic. Safer Internet Day (SID) 2022 will take place on Tuesday, 8 February 2022, encouraging all stakeholders to join “Together for a better internet” through a range of activities, initiatives and campaigns. Find out more at www.saferinternetday.org. Find out more about ISFE’s plans for Safer Internet Day 2022 at www.saferinternetday.org/supporters/isfe.

Gaming

58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

Published

1 day ago

February 17, 2026

Wladimir P.

58%-of-respondents-like-the“warmy”-archetype-rocket-match-by-rocketplay-became-“-valentine’s-tinder-in-gaming”.

This Valentine’s, RocketPlay tested a playful idea: players who seek thrills in gaming don’t necessarily want intensity in everything — including relationships. Instead of asking users to pick a “perfect partner,” RocketPlay launched Rocket Match, a fast, flirty quiz that matches players with a vibe: Bold, Sunny, Dreamy, or Adventurous.

Early Results Flip the Stereotype

Around 58% of participants matched with the Sunny archetype — defined by warmth, charm, and easy-going fun. The experiment suggests that when it comes to Valentine’s, RocketPlay’s community prefers light-hearted connection over drama or high stakes.

What Rocket Match Is

Rocket Match is a Valentine’s matchmaking quiz built inside the RocketPlay Universe. Players answer five simple, no-wrong-answer questions and instantly discover their match vibe.

The goal: move away from typical Valentine’s content that swings between overly serious romance or clichéd tropes. Rocket Match keeps it flirty, playful, and moment-focused, letting players discover a vibe rather than a label.

The four vibes include:

Bold – confident, high-energy, loves bigger sparks
Sunny – easy-going, playful, social, effortlessly charming
Dreamy – soft, romantic, focused on atmosphere and emotion
Adventurous – playful risk-taker, spontaneous, curious

Community Insights from Rocket Match

The quiz quickly gained traction, with 7,000+ completions, revealing a strong preference: Sunny, the archetype defined by warmth, lightness, and charm.

Alex Martin, PR Lead at RocketPlay, said:

“What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

Why It Matters

Rocket Match was more than a Valentine’s gimmick. It offered a snapshot of what RocketPlay’s community enjoys most: light energy, playful interaction, and feel-good connections. By turning a pop-culture moment into a small experiment, RocketPlay gained insight into player preferences, informing how the brand continues to design engaging, fun, and positive experiences.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming

58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

Published

1 day ago

February 17, 2026

GamingAmericas.com

This Valentine’s, RocketPlay tested a simple idea: people who come to iGaming for thrill don’t necessarily want the same intensity in everything — including relationships. Instead of asking players to choose a “perfect partner,” we launched Rocket Match, a fast, playful quiz that matches players with a vibe — bold, sweet, dreamy, or adventurous.

Early results flipped the stereotype. Around 58% of participants matched with the same vibe — built around warmth, charm, and easy fun — suggesting that when it comes to Valentine’s, our community prefers light-hearted connection over drama or risk.

What Rocket Match is

Rocket Match is a Valentine’s matchmaking quiz built as a small cosmic adventure inside the gaming RocketPlay Universe. Players answer 5 light questions — no right or wrong answers — and instantly unlock a Rocket Match that compliments themself. The idea was simple: Valentine’s content online often swings between two extremes — overly serious romance or pure cliché. Rocket Match was created to do something different: keep it flirty, keep it playful, and let players discover a vibe that feels like a moment, not a label.

There were 4 vibes to match with:
Bold — confident, high-energy, loves a bigger spark and bolder choices.
Sunny — easy-going, lighthearted, funny, good communicator
Dreamy — softer, romantic, drawn to atmosphere and emotion.
Adventurous — playful risk-taker energy; spontaneous, curious, and always up for something new.

The lightweight Valentine’s experiment quickly gained traction, with 7,000+ players completing the quiz. The unexpected value came after: the answers revealed a clear preference in what players wanted Valentine’s to feel like — and that insight became the story.

Across responses, around 58% of participants landed on the same Rocket Match vibe — the “sunny” archetype. It’s defined by warmth, lightness, and easy charm: playful, social, and effortless to be around.

What it says about RocketPlay’s community

Rocket Match offered a clear read on the kind of Valentine’s energy players gravitate toward — and it’s lighter than the usual “high-stakes romance” stereotype. As Alex Martin, PR Lead, puts it: “What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

What started as a fun Valentine’s experiment quickly became a snapshot of what the community enjoys most: light energy, easy chemistry, and feel-good connection. Valentine’s was simply the right moment to test a playful, pop-culture format — and see what kind of “match” people gravitate toward.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Americas iGaming & Sports Betting News.

CEO of GGBET UA Serhii Mishchenko

GGBET UA kicks off the “Keep it GG” promotional campaign

Published

2 days ago

February 16, 2026

Wladimir P.

ggbet-ua-kicks-off-the-“keep-it-gg”-promotional-campaign

A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.

“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.

“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.

Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.

The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.

The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.