Gaming
Europe’s video game industry encourages players and parents to #SeizeTheControls to manage responsible video gameplay this Christmas
ISFE, representing Europe’s video games industry, is launching a pre-Christmas campaign, ‘Seize the Controls’, to raise awareness of the parental controls, family settings and other tools available to parents, caregivers and all players to manage responsible video gameplay and to make it a positive, fun pastime for all.
“Our industry has best-in-class minor protection and gameplay management tools but we are aware that having the tools is not enough – we need to ensure that everyone knows about them and knows how to use them. The campaign joins ISFE’s national members across Europe who are investing in information initiatives directed to their national population in their native language. In our many conversations with policymakers, parents and players about our sector, and through the regular surveys we conduct, we know that we still have work to do to raise the profile and encourage the use of the comprehensive safeguards we already have in place. We encourage everyone to use the tools to manage screen time, spend and online interaction, for example, and to pay attention to the PEGI (Pan-European Game Information) content descriptors and age ratings that inform parents, at the point of purchase, about the content of a game, whether or not it contains the opportunity to make in-game purchases and what is the appropriate age for the player. With the Christmas holidays approaching and children starting to drop hints about presents, it’s a good time to launch this campaign to give parents time to inform themselves and prepare.”
Simon Little, CEO ISFE
Europe’s video games sector is a thriving creative and digital industry that provides enjoyment, entertainment, fitness, education, and helps to improve digital skills. With half of Europe’s population playing video games, the video games industry has always been at the forefront of encouraging responsible gameplay through education and information campaigns directed to national populations in their native languages, some of which are in collaboration with public authorities.
“Online safety is a priority for Europe’s policymakers as well as for parents and industry alike. Europe’s video games industry can be proud of its long-established history of minor protection and ongoing commitment to safety and invites everyone to Seize the Controls this Christmas and beyond, play together, use the many tools available to them, and talk to each other about how they manage their gameplay.”
Simon Little, CEO ISFE concluded
Under the Better Internet for Kids (BIK) umbrella, European Schoolnet coordinates the European network of Safer Internet Centres (SICs) along with the annual Safer Internet Day (SID) campaign, on behalf of the European Commission. This important work aims to raise awareness of safer and better internet issues with a range of stakeholders, including parents, caregivers, and educators – and children and young people themselves – while also providing helpline services to offer localised support on a range of online issues.
“Millions of young people in Europe play video games, and we know that many parents are looking for information on how they can manage their children’s play. We’re delighted to see initiatives such as these – to raise awareness, and encourage both players and parents to #SeizeTheControls – so that gameplay can be a safe, rewarding, enjoyable and positive experience.”
Speaking of the campaign, Hans Martens, Head of Digital Citizenship at European Schoolnet, leading the Better Internet for Kids project said
Find out more about the work of the Insafe network at www.betterinternetforkids.eu and connect with your local Safer Internet Centre via www.betterinternetforkids.eu/sic. Safer Internet Day (SID) 2022 will take place on Tuesday, 8 February 2022, encouraging all stakeholders to join “Together for a better internet” through a range of activities, initiatives and campaigns. Find out more at www.saferinternetday.org. Find out more about ISFE’s plans for Safer Internet Day 2022 at www.saferinternetday.org/supporters/isfe.
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Gaming
Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention
Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.
The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.
First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.
The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.
“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”
The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.
The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Arcade
Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+
Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.
Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.
With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.
There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.
Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.
The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”
The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil
LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
Prime Rush, a new mobile shooter blending battle royale survival with extraction-style mechanics, has officially launched in Brazil on the Google Play for Android and the App Store for iOS. Developed by SuperGaming in collaboration with Spacecaps—the parent company of LOUD—the game has been shaped by direct input from Brazilian players and creators throughout its Closed Beta and Early Access phases.
Prime Rush introduces a fresh twist on the traditional battle royale formula. Beyond simply being the last squad standing, players can secure victory early by extracting Cosmium, a rare resource that appears during the final circle. This dual win condition forces squads to choose between outlasting opponents or adopting a more tactical approach to secure extraction.
The game also features a dynamic tactical ability system designed for fast-paced mobile combat. Active abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches with different strategies, focusing on precision, defense, mobility, or intelligence.
Bruno Bittencourt, CEO of LOUD, said:
“We’ve always believed Brazil has one of the most passionate gaming communities in the world, yet for years we’ve been playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences we’ve seen, and from the beginning we wanted Prime Rush to be both authentic and accessible. That meant building a game that feels true to Brazil while ensuring it runs smoothly across a wide range of devices, so more players can experience it as intended.”
Set on the island of Maré, the game’s main battlefield supports its battle royale extraction format. It also introduces a Mini TDM mode (Favela)—a fast-paced 4v4 mode designed for quick, high-intensity firefights on the go.
At launch, players can choose from a roster of Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with deep customization options available. Weapon personalization is enhanced through Evo-X skins, featuring upgradeable visuals, multiple Chromas, unique animations, custom sound effects, and distinctive combat feedback elements.
Prime Rush also debuts with several limited-time modes such as DeadEye Rush, Pants in the Air, and Weapon Roulette, offering short, action-packed sessions beyond the core gameplay.
The game launches alongside its first Ranked Season, where players can progress through tiers including Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Check out the launch trailer right here: https://www.youtube.com/watch?v=Op5KreKoLmY
Season 1 Battle Pass: Street Legends introduces a range of rewards, including:
- New Avatars: Laura, Juliana, Rafael
- Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
- Melee Weapon: Chinela (Slipper)
- Vehicle Skin: Lenda Urbana
- Additional items such as stickers, dive trails, emotes, and portraits
Powered by SuperGaming’s in-house SuperPlatform, the game supports Android 7+ devices with 4GB RAM and iOS 15+. Early Access data shows stable performance at 40 FPS on lower-end devices, with up to 60 FPS on mid- to high-end hardware, ensuring accessibility across a broad range of devices in Brazil.
SuperGaming continues to optimize Prime Rush for additional devices, with performance and visual quality varying depending on hardware and player settings.
The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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