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The top 10 broadband areas for gamers revealed

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  • Research by comparethemarket.com reveals the top and worst UK broadband spots for gamers
  • Kingston Upon Hull ranks the highest for the top place to game, followed closely by Birmingham
  • Na h-Eileanan an Iar in Scotland is in bottom place

It’s an exciting time for gamers at the moment. Not only did we see the release of FIFA 22 this month, but next month Call of Duty: Vanguard and the Battlefield 2042 are set to launch. For the 46.7million1 UK gamers to be able to enjoy these new games, they’ll need to have reliable broadband.

To find out which areas are the top to reside in for the best gaming connection, comparethemarket.com has republished its ‘Broadband Impact’ report to show where gamers are the most and least likely to be disrupted due to poor internet speeds*. First undertaken in May 2020, average download speeds (Mbps), superfast broadband availability, and households’ ability to receive decent broadband have been analysed to see how the results differ today.

The top 10 areas for gamers are as follows:

Rank Constituency Region Average speed (Mbps)

 

% able to receive superfast broadband % unable to receive decent broadband Combined gaming score
1 Kingston upon Hull East Yorkshire and The Humber 165.70

 

98.90%

 

0%

 

2.97

 

2 Kingston upon Hull North Yorkshire and The Humber 163.00

 

98.00%

 

0.30%

 

2.90
3 Birmingham, Hall Green West Midlands 160.90

 

97.80%

 

0.10%

 

2.89
4 Kingston upon Hull West and Hessle Yorkshire and The Humber 156.40

 

98.60%

 

0.10%

 

2.88
5 Birmingham, Hodge Hill West Midlands 146.40

 

99.50%

 

0.10%

 

2.84
6 Welwyn Hatfield East of England 137.60

 

97.50%

 

0.10%

 

2.71
7 Birmingham, Selly Oak West Midlands 150.50 96.60% 1.00% 2.69
7 St Albans

 

East of England 135.40

 

97.40%

 

0.10%

 

2.69
8 York Outer

 

Yorkshire and The Humber 146.70

 

94.50%

 

0.20%

 

2.68
9 York Central Yorkshire and The Humber 147.40

 

93.80%

 

0.40%

 

2.64
10 Birmingham, Yardley West Midlands 108.20 98.80% 0.00% 2.53

Overall, the region of Yorkshire and The Humber is leading the way, home to five of the top 10 areas for gamers. Looking at the difference in constituencies, Kingston upon Hull East, and North still claim the first and second spot as they did in May 2020. However, whilst Kingston upon Hull West and Hessle previously held the position as the third top area, the constituency has been knocked to fourth, with Birmingham, Hall Green now creeping its way into the top 10.

Looking at today’s worst areas for gamers, three locations in Scotland make up the top three spots. Na h-Eileanan an Iar is the worst place, with just 75.3% of people able to receive superfast broadband, and 10.8% unable to access decent broadband at all. Orkney and Shetland come in second, with only 67% able to receive superfast broadband, and 6.8% unable to access adequate broadband. Argyll and Bute rank third, with 8% unable to receive sufficient broadband.

Commenting, Mubina Pirmohamed, head of digital at comparethemarket, says: “If you’re an avid gamer, then you’ll know only too well that it doesn’t come cheap. Consoles and games can be expensive.

Want to know which other areas have been ranked as the worst for gamers? You can view a full breakdown of the top 10 spots here: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/

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Brazil

EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026

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Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.

“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.

Advanced Land-Based Solutions

A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.

Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.

All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.

Expanding Digital Capabilities

EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.

In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.

Strengthening Regional Partnerships

“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”

The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming

Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention

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Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.

The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.

First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.

The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.

MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”

The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.

The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arcade

Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+

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Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.

Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.

With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.

There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.

Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.

The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”

The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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