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European Gaming Congress 2024

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Zach Hahn Named Senior Vice President of Partnerships

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Super League Gaming, a global leader in video gaming and esports experiences and entertainment for players of all ages, announced that industry leader Zach Hahn has joined the organization as Senior Vice President of Partnerships.

Hahn will be responsible for sourcing, developing, and managing partnerships that support all areas of the company’s business, with a focus on accelerating revenue growth and creating innovative commercial opportunities.

Hahn brings to Super League decades of experience developing and implementing top-tier partnerships within world-class gaming and media organizations including Sony, Disney, and Nielsen. He has delivered consistent value as a strategically-minded business development executive charged with building both new revenue lines and bolstering the performance of existing business units. With a clear passion for bringing technology-driven solutions to market, Hahn has executed programs across digital, OTT, virtual reality, programmatic media, and branded entertainment.

“With the recent establishment of our Young Gamer and Core Gamer audience networks, and the continued growth of our content business through Virtualis Studios, our range of partnerships is expanding faster than ever,” said Matt Edelman, Chief Commercial Officer of Super League Gaming. “Zach’s deep relationships and strong experience across media, esports, and gaming make him an ideal executive to augment and capitalize on the company’s momentum.”

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European Gaming Congress 2024 (Warsaw, Poland)

“Super League is one of the most exciting businesses at the intersection of gaming, esports content, and the creator-economy. Every consumer brand, traditional sports league, digital content platform, and entertainment company now prioritizes gaming – and gamers – within their growth plans,” said Zach Hahn, Senior Vice President of Partnerships at Super League Gaming. “I’m honored to be joining the team and to have the opportunity to bring ever-increasing value to the business through smart, scalable partnerships.”

Just prior to joining Super League, Hahn served as Head of Global Sales at Battlefy, a management platform for esports tournaments. While there, Hahn combined his personal passion for sports and esports with his love for organic brand scaling. In less than two years, he created partnerships with the NFL, NHL, MLB, Electronic Arts, Psynoix, Ubisoft, and brands such as Red Bull, Bang & Olufsen, and the United States Marine Corps.

Before Battlefy, Hahn oversaw partnerships and sales for Sony’s streaming and OTT digital media portfolio which included Crackle, PlayStation, and FUNimation, as well as third party agreements with companies such as PlutoTV. Among other accomplishments, he built the West Coast Ad Sales team and led the development of a brand new revenue stream through the PlayStation ad offering, which quickly became a key source of growth for the company.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

IAGR announces Toronto as host city for 2025 conference

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Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.

The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.

‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.

‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’

AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’

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Stay tuned for registration details early next year.

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