Connect with us
European Gaming Congress 2024

Canada

Crown Royal Partners With Columbia Records To Unite Artists And NBA 2k League Teams Through Virtual Music & Gaming Series, Featuring Hawks Talon Gaming And Detroit Pistons GT

Published

on

 

As the professional basketball season comes to a close, basketball fans everywhere can continue their love of the game at home with the launch of the Crown Royal and Columbia Records gaming collaboration: The Crown Crossover – Music, Gaming and Culture Series. This six-episode series streams on the official Crown Royal Facebook page, featuring Columbia Records artists Quinn XCII, Joey Bada$$CHASE B and more, playing NBA 2K. This unique partnership sits at the intersections of gaming, music and basketball, with each artist connecting and competing with top gamers, including iPodKingCarter, Aerial Powers, Erin Ashley Simon and Mike LaBelle.

During the weekly livestream series, a Columbia Records artist, two NBA 2K League players from the Detroit Pistons GT or Hawks Talon Gaming, and gamer will be discussing their latest projects and basketball, engaging with 21+ fans, and enjoying a Crown Royal cocktail responsibly. The first two episodes featured Columbia artist Quinn XCII, and fans will be able to watch the final four episodes with Joey Bada$$ and Chase B every Wednesday this month.

 

In addition to the Columbia Records partnership, Crown Royal has inked team deals with two official NBA 2K League affiliates, the Hawks Talon Gaming and Detroit Pistons GT. As part of these deals, Crown Royal will be working with each team to engage with fans at this exciting connection of gaming and esports.   

Advertisement
Stake.com

“Our partnership with Columbia Records, the Pistons GT and Hawks Talon for The Crown Crossover livestream is another way for us to take our passion and love for the game of basketball and bring it directly to our fans,” said Nicky Heckles, Vice President of Crown Royal. “This weekly experience brings some of the league’s brightest stars, professional gamers and musicians together in a way we can’t help but be excited about.”

Hosts include Jeff Eisenband and Phil VisuIn total, there will be six episodes through the end of August.

“Being able to bring together music and gaming culture into one program with our partners at Crown Royal is an authentic match,” said Hannah Satzke, Brand Partnerships Columbia Records. “We are excited to launch this series with Crown Royal and our incredible group of talent.”

Powered by WPeMatico

Advertisement
Stake.com
Continue Reading
Advertisement

AGCO

The Mill Adventure Secures Gaming-related Supplier License in Ontario

Published

on

the-mill-adventure-secures-gaming-related-supplier-license-in-ontario

 

The Mill Adventure has announced that it has secured a gaming-related supplier license from the Alcohol and Gaming Commission of Ontario (AGCO).

The Mill Adventure can now provide its full-service player account management (PAM) platform to licensed operators in Ontario. This achievement demonstrates the provider’s proactive approach to capturing opportunities in fast-evolving, regulated markets.

As one of North America’s most dynamic iGaming markets, Ontario offers substantial growth potential for innovative companies, providing unique avenues for exploring cutting-edge technologies, diverse player engagement strategies, and partnerships with leading operators.

“The dedication and ingenuity of our team, coupled with our stringent compliance standards, have propelled us to this significant milestone. We are eager to introduce our platform to local operators and revolutionize gaming experiences in this thriving region,” Bjørnar Heggernes, Commercial Director at The Mill Adventure, said.

Advertisement
Stake.com

The Mill Adventure platform, acclaimed for its operational efficiency and unique player engagement capabilities, merges sophisticated technology with inventive functionality — from SmartLobbies, its AI-powered casino management solution to Betpool, a feature designed to reimagine casino and sportsbook as social hubs. The platform features state-of-the-art tools, including a fully automated casino management system, in-house promotional tools, in-depth analytics, and robust security features for fraud and risk management, automated withdrawals, and Responsible Gaming — all designed to ensure relevance and excellence in a competitive market while being fully compliant.

Honored with the “Platform Innovation of the Year” title at SBC’s recent CasinoBeats Awards, the company continues to lead the way in ensuring seamless and secure gaming experiences and is poised to meet the high standards and expectations of Ontario’s operators and players.

In addition to Ontario, The Mill Adventure holds licenses in Germany, Sweden, Romania, and Malta, as well as platform certifications in the Netherlands, Portugal, and Georgia — regulatory recognitions that underscore the company’s reputation for exceptional compliance proficiency in the global iGaming industry.

Continue Reading

Andrew Cochrane Chief Business Officer at GiG

GiG signs iGaming platform agreement to expand Ontario market footprint

Published

on

gig-signs-igaming-platform-agreement-to-expand-ontario-market-footprint

 

Gaming Innovation Group (GiG) has announced the signing of a Head of Terms with Ventures Lab, for the provision of its award winning iGaming platform, and AI tools DataX and LogicX, marking the fourth partner for GiG in the Canadian province and supporting GiG’s global strategy for regulated market growth.

The agreement with Ventures Lab in Ontario will fully utilise the capability of the platform and the ability to support speed to market. GiG’s experience in Ontario and in global regulated markets, and as exclusive regulated markets provider for the brand, the deal includes scope to leverage the possibility to expand into a multi-jurisdictional partnership in the future.

GiG has focused its suite of pioneering solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, powering increases in both client retention and player engagement.

As part of the deal, Ventures Lab will benefit from the full power of dynamic AI tools DataX and LogicX. With a growing emphasis on cutting-edge artificial intelligence and automation, the incorporation of the advanced machine learning models into it’s toolkit, with enhancing decision-making processes and rule building will help deliver significant increases in player acquisition and customer retention.

Advertisement
Stake.com

With the reporting year starting April 1st, iGaming in Ontario has published that the 2023-24 year ended with online gaming revenue topping at €3.8 billion, an 88% increase over the previous year, representing the opportunity for significant growth throughout the province.

Andrew Cochrane, Chief Business Officer at GiG, commented, “GiG is continuing to attract experienced partners who trust in our ability as the technology partner to drive efficiency and profitability in their operations. This agreement further underpins our powerful strategy to capitalise on the overwhelming potential within our market leading solutions, forming strong new partnerships in core regulated markets, with the intention of reaching and exceeding our ambitious growth targets for the business.”

Carlos Strazzer, Chief Executive Officer at Ventures Lab added: “This collaboration will enable us to drive substantial growth and expansion leveraging GiGs vast experience in regulated markets and their leading technology. We’re very much looking forward to delivering an unparalleled betting experience for the Ontarian market and seizing the opportunities this region holds.”

Continue Reading

Canada

SUZOHAPP Becomes Sponsor of Canadian Gaming Summit

Published

on

suzohapp-becomes-sponsor-of-canadian-gaming-summit

 

SUZOHAPP has become a sponsor of this year’s Canadian Gaming Summit.

“We are thrilled to participate in and support the Canadian Gaming Summit, as Canada presents immense opportunities in the retail sector and the industry is rapidly expanding in this region. Ontario was the first territory to allow retail sports betting and our installation of sports betting terminals in premier locations such as Fallsview Casino Resort and Casino Niagara has set the stage for further expansion in that market,” Sim Bielak, President of SUZOHAPP, said.

Sim Bielak will be a speaker on one of the panels, sharing his industry insight on capturing the attention of the next generation of Canadian gamblers. The panel, titled “Next-Gen gamification: engaging Millennials and Gen Z”, is scheduled for Thursday 20 from 11.45 am – 12.30 pm.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania