Gaming
Exclusive Q&A with Alexandre Salem, Global Director of Gaming Partnerships at Huawei
We have had an enlightening interview with Alexandre Salem, Global Director of Gaming Partnerships at Huawei.
Here he talks about the Huawei Gaming Ecosystem, how it’s gearing up to challenge the near duopoly Google Playstore and Apple Appstore, and why game developers shouldn’t miss it.
Here is the full text of the interview.
Q. Let us begin with a brief introduction to the Huawei Gaming Ecosystem. How does it help to facilitate the ultimate mobile gaming experience for users?
A. AppGallery is the official app distribution platform at Huawei, and the third-largest app marketplace in the world. We’ve designed it as a gateway to some of the latest and most exciting mobile game experiences for consumers.
When we look at the increase in people gaming around the world, it’s clear just how significant a role app marketplaces will have to play. We’re looking at 3.2 billion global gamers by 2023, and from that we’re predicting over two thirds will be on a mobile device.
To drive the global growth that we’re seeing, we provide our developers with the innovative technology they need to create the ultimate gaming experiences for their customers. Developers can integrate with elements of Huawei’s HMS Core for example to harness the unique software and hardware capabilities – all in the name of imagining new gameplay for mobile gamers.
There’s also the choice of integrating with app development tools for different Huawei devices, enabling gamers to switch between a MatePad and a P40, for example, with little effort and an overall seamless and enjoyable experience.
We’re already proud of our reputation for building quality hardware to facilitate a superior gaming experience for users, bringning some really unique gameplay to the table. Take Perfect World Games’ ReEvolve, for example. It’s the first mobile game that you can play on folding screen technology.
We’re also continuously looking to grow the number of mobile games available on AppGallery, with the aim of establishing Huawei as a true powerhouse of mobile gaming. Last year for example we launched a one-stop gaming platform for our more committed gamers called GameCenter, promoting an even richer gaming experience to those interested in exclusive discounts, unique gameplay and an exciting reward scheme. While AppGallery is Huawei’s comprehensive marketplace for all app categories, users who particularly love games can download GameCenter for an end-to-end game service.
Q. Could you provide some key stats regarding the number of users, games and developers in the Huawei Gaming Ecosystem currently?
A. AppGallery’s progress is something we’re really excited about. Considering the platform is only three years old in overseas markets, we already have a huge selection of convenient, fun and innovative gaming options to choose from. AppGallery caters to the different interests of its committed mobile gamers, from role-playing, action, MOBA, and MMORPG, to puzzle, turn-based and idle games.
In line with the growth of mobile gaming that we’re seeing more generally, AppGallery is also expanding – there are now 500% more games available on the platform compared to a year ago. Our users are often amongst the first to experience innovative new gameplay from around the world, with launches from the past year including AFK Arena, Asphalt 9: Legends, Clash of Kings and many more.
AppGallery continues to see strong growth in gaming availability, with over 12,000 games available and over 80 million games installed overall. Furthermore, there has been a 100% growth in games revenue in 2020 compared to 2019, and a 120% growth in paying players.
Thanks to the ongoing development of the HMS ecosystem, AppGallery now has 540 million monthly active users. There are 2.7 million registered developers worldwide, 134,000 apps integrated with HMS Core and, in 2020, we saw 384.4 billion app distributions (174 billion more than the previous year) – many of which are attributable to the mobile gaming sector.
Q. Huawei AppGallery boldly attempts to challenge the near duopoly of Google Play store and the App Store. What do developers and publishers gain exclusively by choosing AppGallery?
A. Something that sets AppGallery apart from competitors is the close relationship that we have with developers. We work closely with our partners to identify their own aspirations and desires – and not just in the gaming space.
Something that receives a lot of great feedback from developers and mobile users alike is our dedication to technical and marketing support. We implement a “Global + Local” Strategy, designed to help developers utilise our platform. It works both ways, because not only are we supporting smaller developers at the local level, but we’re also providing our diverse global customer base with the most relevant apps and games for them.
We also provide one-stop, full-spectrum operational support for developers worldwide, covering the entire development cycle. From ideation, development, distribution, operation to data analytics for global developers, we’re there to help. And the partnership doesn’t end at launch – we have dedicated teams to provide ongoing business and commercial support.
Building an ecosystem from scratch is something that takes a lot of time – we’ve been working on this for three years and the progress is so exciting. We’ll continue to prioritise our partners, providing them with an opportunity to tap into the competitive mobile market.
Another differentiating benefit we bring to our gaming partners is an in-depth expertise in the Chinese market, the largest in the world in players number and revenue. For the developers interested in penetrating this market, we can bring a suite of tailor-made services to maximize the chances of success.
Q. Tell us about the advantages and support that game developers can enjoy as part of the Huawei Ecosystem.
Mobile gaming is a huge market and one that is growing significantly. Something that we advocate for at Huawei is helping developers to get their foot on the ladder and grow within an increasingly competitive space.
With this in mind, we empower local developers with our on-the-ground support. We now have five global developer centres in Romania, Egypt, Mexico, Malaysia and Russia. We also have three ecosystem labs in Germany, Poland and Russia, as well as over 20 online Huawei Developer Day (HDD) events throughout the year. Developers can also utilise the seven DigiX Lab Innovation laboratories – they’re based in Dublin, Moscow, Düsseldorf, Mexico, Dubai, Johannesburg and Singapore. Here, developers can access real machine debugging, development capability experiences and other tools and guidance.
Our collaboration with developers doesn’t stop when a game is on-boarded in AppGallery. Our goal is to support gaming developers in attracting, converting and retaining as many players as possible. We don’t hesitate to roll up our sleeves alongside our gaming partners to run co-marketing campaigns to boost games discoverability.
Q. What are the options for monetization and the advertisement support that publishers can enjoy as part of the Huawei Ecosystem?
A. Something that we’re passionate about at Huawei is aligning our partners’ business development goals with the tools they need to achieve them. There are a variety of different HMS Core Kits that developers can choose to integrate with to harness the unique software and hardware capabilities we have on offer.
This includes the Huawei Ads Kit which empowers developers to create high-quality and personalized ads within their apps. Alongside the easy-to-use Publisher Service, developers can work seamlessly with third-party advertising and tracking platforms to monitor ad success. We also have a range of platforms to encourage our partners to boost their revenue, from the traffic monetization platform − a one-stop platform for developers to earn more − to advertising identifiers and conversion attributions.
In a nutshell, we provide a flexible set of services for gaming developers to fit their business models, whether they monetize through IAP, ads, premium paid games or a mix of those revenue streams.
Q. Could you enlighten us on the user data protection measures that Huawei has taken to ensure that the personal information of users is not compromised? This is probably an area where even the biggest companies on the internet have an inconsistent record.
A. AppGallery has a full-cycle security and protection system, including developer real-name verification, a four-step review process, download and installation protection as well as a prevention mechanism for secure app operation. Protecting user privacy and security is something that we take very seriously.
In addition to ensuring that all default apps fully comply with privacy compliance requirements, EMUI provides permit management, notification management, audio/video reminders, location service management and other privacy settings for apps, giving users visibility and control over their permissions.
Huawei has also established local data storage in six regional centres and 15 data centres worldwide. Complying with the localized service distribution and deployment policy, personal information is encrypted and stored in the area to which the user belongs. For example, Huawei stores all European user data in Germany, where rules and regulations call for the highest standards of user privacy.
To further ensure the safety of our users, we have implemented an age rating system globally, which intelligently blocks non-age-appropriate content according to user settings to provide a safe and healthy application environment for underage users.
Q. Huawei is betting big on the Internet of Things (IoT). How do you think the IoT is going to make its mark in the gaming sector?
A. In two years’, time, we expect to see 2.6 billion gamers streaming and competing together on mobile devices. The IoT is another area where we have a reputation for taking the lead and driving an industrial-scale digital transformation. Through our all-scenario, modular solutions, we’ll ensure that our mobile gamers have access to the smoothest possible gameplay experience.
In the next few years, we expect to see gamers having access to an increasing number of smart devices and wanting to play their favourite games in a frictionless manner across those devices. Let’s imagine the following user journey: a gamer might receive a notification on their smart watch reminding them to a play the next shooter game level. They might pass a few levels during the commute to work on a smartphone, and continue playing at home on a tablet, before competing with friends on a smart TV over the weekend. This type of cross-device and cross-platform gameplay will require developers to evolve their game development practices. It will mean that we need to bring hardware and software making this “omni-channel gaming” possible.
Q. Finally, what are Huawei’s major initiatives in the near future to deliver the ultimate mobile gaming experience?
A. Our top priority remains our users – we’ll continue to provide them with access to the best, most relevant mobile games in the world. There are a number of unique ways in which we’re able to do this. For example, we listen to our global customers’ needs through Wishlist – a tool that AppGallery users can use to recommend an app that they’d like to see available on the platform.
We also have staff dedicated to reading users’ feedback in Wishlist and analysing apps with the most votes. This allows us to prioritise the most wanted apps and ensure that consumer appeal is addressed, so that AppGallery is adapting to the fast-changing mobile app landscape.
We are also keeping in mind gamers needs and preferences when we design and launch new hardware on the market. I am extremely excited about our line-up of smartphones, smart TVs, connected watches and other devices and I am intimately convinced that this hardware ecosystem will bring the gaming experience to a new level.
Looking at the growth that the gaming industry has seen this year alone, it’s our mission to ensure that Huawei remains at the forefront of mobile gaming.
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The past week has clearly highlighted how the Brazilian iGaming and sports betting market is moving into a more structured, institutionalized and, at the same time, more demanding phase.
Decisions by the federal government, official data released by the Ministry of Finance, and private initiatives focused on regulatory intelligence point to an ecosystem that is leaving behind its experimental stage and entering a cycle of regulated consolidation.
More than isolated developments, recent events reveal a shift in posture by both public authorities and market participants.
Brazil is no longer treating the sector merely as a new source of tax revenue, but increasingly as an industry that requires governance, legal predictability, systemic oversight and clearly defined enforcement mechanisms.
This approach repositions the country on the international radar, bringing it closer to more mature jurisdictions and raising the level of responsibility for all stakeholders involved.
At the same time, the rapid expansion in the number of authorized operators, the broadening of the regulatory scope beyond B2C activities, and the advancement of the tax debate are creating a more competitive and selective environment.
Operating in Brazil continues to offer scale and growth potential, but it now requires strategic planning, robust compliance capabilities and continuous monitoring of the political and regulatory landscape.
The themes that defined the week help illustrate how Brazil is laying the foundations for its new phase in iGaming — one in which growth, institutional control, market intelligence and tax pressure move in parallel and begin to define who is truly prepared to remain and compete in the medium and long term.
Regulation moves beyond operators
One of the most relevant developments of the week was the launch of a public consultation by the Ministry of Finance to discuss regulatory requirements applicable to suppliers within the betting and iGaming sector.
The initiative is being led by the Secretariat of Prizes and Betting (SPA), the body responsible for implementing and supervising the regulated market, currently operating under the Ministry headed by Fernando Haddad.
Until now, Brazil’s regulatory process has been heavily focused on B2C operators.
With the new consultation, the scope expands to encompass the entire value chain that supports the ecosystem, including technology providers, gaming platforms, aggregators, betting systems, payment methods, KYC, AML, anti-fraud and compliance solutions.
In practical terms, the government is signaling its intention to establish minimum operating criteria, technical responsibilities and compliance standards for suppliers as well, reducing grey areas and operational risks.
The proposal
The proposal follows the logic adopted in more mature regulated markets, where oversight is not limited to consumer-facing offerings but extends to the technological and financial infrastructure behind the operation.
For supplier companies, this represents a significant structural shift.
In addition to increasing adaptation and compliance costs, regulation is likely to redefine commercial relationships, requiring closer alignment between licensed operators and their technology partners.
At the same time, it creates a more predictable environment, with clearer rules and lower exposure to regulatory risk in the medium and long term.
The move also reinforces a clear political message: Brazil does not intend to build its regulated market with a purely permissive or revenue-driven approach.
The expansion of the regulatory scope indicates a strategy of systemic control, aimed at sustainability, operational integrity and greater institutional credibility in the eyes of investors and international bodies.
Official operator list confirms accelerated expansion in Brazil
The publication by the Ministry of Finance of an official list of 184 platforms authorized to operate in Brazil’s regulated online betting market confirms the speed at which the sector has expanded since the new legal framework came into force.
The list, released by the Secretariat of Prizes and Betting (SPA), includes operators deemed eligible to operate in the country under the rules established by the federal government.
The figure is striking not only for its size, but for what it represents in terms of competitiveness and market maturity.
In just a few months, Brazil has moved from a largely unregulated landscape to a formally structured ecosystem, with authorization criteria, compliance requirements and centralized supervision.
According to the Ministry of Finance itself, the publication of the list aims to provide market transparency, guide consumers and signal which companies meet the legal requirements to operate while the licensing process is finalized.
It also serves as a tool to organize the sector at a time of transition from an informal market to a fully regulated model.
As the ecosystem becomes increasingly crowded, simply holding a license ceases to be a competitive advantage and becomes a minimum condition for remaining in the market.
Competition is likely to shift toward factors such as operational efficiency, financial robustness, brand positioning, cultural adaptation to the local audience and the ability to operate within a more stringent regulatory environment.
For international operators, the list also serves as a barometer of global appetite for the Brazilian market, now viewed as one of the most promising — and simultaneously most challenging — among newly regulated jurisdictions.
The full list of authorized platforms is available on the official federal government website.
Data and Intelligence take center stage
Oddsgate launches “Brasil On Track”, a strategic platform for Brazil’s regulated iGaming market
Oddsgate has announced the launch of “Brasil On Track”, a strategic platform designed to help operators and ecosystem participants navigate Brazil’s regulated iGaming market.
The initiative was presented on February 5, 2026, at a time when Brazilian regulation marks its first year under Law 14.790/2023, which introduced greater legal clarity, a defined tax structure and compliance requirements for the sector.
“Brasil On Track provides real-time monitoring of regulatory milestones, market indicators and operational requirements, connecting legal updates to direct business impact and linking directly to official sources,” Oddsgate stated in its launch announcement.
The platform was designed to transform regulatory complexity and legal obligations into a continuous, accessible intelligence framework.
Its features include:
- live tracking of regulatory updates and pending legislation; an operational map translating legal changes into practical compliance actions
- market intelligence on player demographics and key performance indicators
- visibility into tax structures, licensing stages and market entry requirements; and specific focus areas covering KYC (Know Your Customer), AML (Anti-Money Laundering), self-exclusion tools, consumer protection and responsible gaming.
According to Oddsgate’s Director of Regulatory Affairs, Valter Delfraro Jr., Law 14.790/2023 marked a milestone that “ended years of uncertainty and provided legal security and operational clarity.”
He emphasized that this new phase places Brazil’s gaming sector on equal footing with mature markets, increasing international competitiveness and attracting global investors.
“We have transformed regulation into a practical, ongoing guide to operating in Brazil with less risk and greater clarity,” added Wagner Fernandes, Oddsgate’s Chief Marketing Officer, noting that the platform is designed to equip teams entering, expanding or optimizing operations in the country.
The launch of “Brasil On Track” comes amid a rapidly evolving regulatory environment in Brazil, where, according to official data from the Ministry of Finance, the sector generated approximately BRL 36 billion in gross gaming revenue between January and September 2025, with BRL 3.3 billion collected in federal taxes during the same period — highlighting the scale and dynamism of the national market.
The arrival of this tool reflects a growing demand for structured market intelligence, indicating that operators and suppliers are seeking not only news and updates.
But solutions capable of integrating regulatory data with real-time operational and strategic insights.
Taxation moves to the center of the debate
While regulation advances and the market becomes more organized, the tax debate has emerged as one of the most sensitive issues of the moment, both for the government and for industry participants.
The possibility of a total tax burden of up to 42% on iGaming and sports betting is no longer merely theoretical; it is being actively discussed with direct political and economic implications — including in exchanges between Finance Minister Fernando Haddad and industry representatives.
Commenting on proposals to increase taxation, Pietro Cardia, legal director of the National Association of Games and Lotteries (ANJL), warned that tax hikes above international standards could undermine the economic performance of companies operating legally and compliantly in Brazil.
João Fraga, CEO of payment solutions provider Paag, highlighted that tax changes in such a young market could directly impact business strategies, particularly less than a year after operations began under the new regulatory framework.
Organized industry groups have also publicly reinforced the need to balance tax collection with the sector’s ability to compete in a market where illegal operators remain strong.
Organizations such as the Brazilian Institute for Responsible Gaming (IBJR) stress that if tax policy focuses solely on revenue generation without a parallel strengthening of enforcement against unlicensed operators, regulated players may lose ground to the informal market, increasing risk and eroding fiscal revenues.
This discussion returns to the center of the agenda at a time when the Ministry of Finance and the National Congress are debating broader fiscal adjustments in the country — debates in which betting taxation has been explicitly mentioned as part of wider revenue-raising proposals.
The weight of this tax burden is being assessed not only in numerical terms, but also in terms of its impact on investment in product development, technology, compliance and consumer protection, placing operators and suppliers in a dilemma that goes beyond a simple cost calculation.
A larger, clearer — and more demanding market
The week’s developments point to a common denominator: Brazil is rapidly moving toward a more structured, but also more rigorous, regulated market. There is greater legal clarity, stronger institutional control and increased competition, but also higher costs and far less room for improvisation.
For those monitoring Brazil as part of an international strategy, the moment calls for careful analysis. The country continues to offer scale and potential, but now demands regulatory maturity, fiscal planning and a long-term perspective.
The consolidation of iGaming in Brazil is entering a decisive phase.
The combination of broader regulation, growth in the number of operators, professionalization of market intelligence and rising tax pressure is shaping a more predictable — and at the same time more selective — environment.
Brazil is definitively leaving behind the status of a disorganized emerging market and operating under clearer rules and constant oversight.
For companies viewing Brazil as part of a global strategy, this is a moment that requires measured reading and well-calibrated decisions.
Scale potential remains high, but so do entry and operating costs, along with the need for compliance, efficiency and differentiation.
The market is likely to continue growing, but in a more rational manner, favoring players prepared to operate in a regulated, competitive and increasingly tax-intensive environment.
The post Brazil: Regulation, market dynamics and tax pressure shape a new phase for iGaming appeared first on Americas iGaming & Sports Betting News.
International competitive entertainment firm BLAST has today revealed a continuation of their collaboration with ASUS, a prominent global technology leader. After a successful collaboration in 2025, ASUS will be the Official Partner for Monitors, PCs, Laptops, Keyboards, and Mice for the entire 2026 season of BLAST Premier, a worldwide Counter-Strike 2 tournament series.
This collaboration will cover six events, three continents, and five nations throughout 2026, commencing this week in Malta for BLAST Premier Bounty S1. The occurrences are as detailed:
- BLAST Bounty S1 – Malta: 13th January – 25th January.
- BLAST Open S1 – Rotterdam, Netherlands: 18th March – 29th March
- BLAST Rivals S1 – Fort Worth, Texas, USA: 29th April – 3rd May
- BLAST Bounty S2 – Malta: 21st July – 2nd August
- BLAST Open S2 – Europe: 26th August – 6th September
- BLAST Rivals S2 – Hong Kong: 11th November – 15th November
Under the agreement, ASUS will supply its top-tier monitors, PCs, laptops, keyboards, and mice for use in broadcasting during all Premier events in 2026.
The ROG Strix XG248QSG Ace will remain in use on stage after successful implementation during the last three events in 2025. The display includes a 24.1-inch FHD Super TN panel boasting a 610Hz refresh rate and Extreme Low Motion Blur 2 (ELMB 2) technology for sharp motion clarity. It guarantees almost no latency with 0.8ms input delay.
The BLAST Premier Esports Station ‘Powered by ASUS’ is crafted for optimal tournament performance. These computers are equipped with the ROG Strix GeForce RTX
5090 graphics card, ROG Crosshair X870E Hero motherboard, and the AMD Ryzen 7 9800X3D CPU.
Kevin Nguyen, Director of Partnerships at BLAST, said: “2025 was an incredibly successful first BLAST Premier season in this new era of Counter-Strike and we’re proud to be going into 2026 re-signing with an industry leader in ASUS. ASUS products not only elevated our competition standards, but also created unique experiences for attending fans at our events. We’re excited to be expanding our partnership with ASUS in 2026 as BLAST Premier wows fans around the world and in new locations such as Rotterdam in March and Fort Worth in May.”
“For two decades, ROG’s mission has been to innovate products that offer exceptional experiences. As we celebrate our 20th anniversary, we’re bringing that legacy to the competitive scene like never before,” said Kris Huang, General Manager of the ASUS Gaming & Workspace Gear business unit. “With this partnership, we’ve built a seamless ecosystem between our ultrafast displays and precision gear. It’s all designed so that gamers can achieve their true potential together in play. This is For Those Who Dare to demand perfection and we are here to deliver it.”
The season commences with BLAST Premier Bounty and continues through to BLAST Premier Rivals, which concludes the season in Hong Kong, with ASUS completely integrated into BLAST broadcasts for maximum brand visibility. This encompasses the physical positioning of ASUS monitors, PCs, laptops, and their range of keyboards and mice. ASUS will be incorporated into both digital and physical branding, in-broadcast ads, and customized branded content shown on air.
Moreover, ASUS is provided with its own broadcast segment that emphasizes highlight replays, featuring exclusive camera angles that display ASUS technology in action. ASUS will engage directly with fans, setting up branded booths at every Premier Arena event, beginning in Rotterdam, which is BLAST’s inaugural event in the Netherlands.
BLAST performed surveys with participants in 2025 to gauge the impact of the BLAST x ASUS collaboration, revealing that over a third of fans in attendance already utilize ASUS products, and 76% of fans who interacted engaged with ASUS products post-event. This is a brand that individuals in the CS community admire and utilize, highlighting the brand’s significance within BLAST and the impact of direct advertising at esports events.
ROG items will likewise bear the labels:
- “Official Monitor of BLAST Premier”
- “Official PC of BLAST Premier”
- “Official Laptop of BLAST Premier”
- “Official Mouse & Keyboard of BLAST Premier”
The post ASUS and BLAST Premier Extend Partnership Ahead of 2026 Global Tour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition
Amusnet expands its crash game portfolio with the launch of Caramelo Sortudo – Crash Edition, a high-energy title inspired by Brazil’s most iconic street dog. Packed with colour, character and fast-paced action, the new release takes players straight into the vibrant rhythm of Brazilian neighborhoods, where every second counts and the multiplier runs wild.
At the heart of the game is Caramelo, sprinting through bustling streets in pursuit of a mischievous bicyclist. With each stride, the multiplier climbs higher, challenging players to make split-second decisions. The objective is simple yet thrilling: cash out at the right moment before Caramelo catches the irresistible scent of his favourite grilled chicken.
Designed to deliver transparency and trust, Caramelo Sortudo – Crash Edition is powered by a Provably Fair algorithm and features a 50% cashout chance, ensuring balanced gameplay and edge-of-your-seat excitement in every round. Intuitive mechanics make it accessible to newcomers, while rising multipliers keep seasoned players fully engaged.
Visually bold and bursting with personality, the game blends skill, suspense and unmistakable Brazilian charm. From colorful street scenes to the playful animation of its four-legged hero, every detail is crafted to enhance immersion and momentum.
Whether players aim for steady wins or chase daring multipliers, Caramelo Sortudo – Crash Edition delivers nonstop adrenaline and dynamic gameplay. With this latest release, Amusnet once again showcases its commitment to innovation, entertainment and culturally inspired gaming experiences.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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