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The Blockchain Contents Association (BCA) in Japan has proposed a new set of guidelines. BCA is a self-regulatory organisation that aims to protect users from blockchain-based gaming and social media content.

The guidelines are in line with local laws including the Law for Preventing Unjustifiable Extra or Unexpected Benefit and Misleading Representation, the Payment Services Act and the Financial Instruments and Exchange Act.

“Through the new guidelines, we aim to help our users use content with peace of mind and contribute to the healthy development of the blockchain contents industry in Japan,” Hironao Kunimitsu, president of BCA, said.