Canada
Legal Sports Betting Reaches New Heights: Signals Lean Times Ahead for Illegal Bookies

Tens of millions of Americans now have the choice to bet legally with state-approved and regulated sportsbooks this NFL season.
In what can only be a sign of dismal days to come for the illegal market, data compiled by GeoComply Solutions Inc. reveals that in just one year, legal online sports betting volumes have more than doubled from last year.
The combination of new sports betting states and American consumers migrating to legal sportsbooks has resulted in the highest four day stretch of geolocation transactions ever recorded by GeoComply (whose compliance services are used to support nearly 100% of the US online sports betting market).
“Preparing for this NFL season has been a process that began before the end of last season, and we expected high volumes, but what we have seen has surprised us nonetheless,” said Lindsay Slader, Managing Director of Gaming for GeoComply. “The level of demand across new markets, such as Arizona, indicates that consumers have long waited for the option to legally place a sports bet.”
“The data tells a remarkable story about the growth of the industry in a short period of time. This success is a credit to all our clients and state regulators, who have worked tirelessly to prepare for the start of the new NFL season.”
According to the data collected and analyzed by GeoComply, there were 58.2 million geolocation transactions across 18 states and the District of Columbia, from Thursday, September 9th through 7 PM ET on Sunday, September 12th. This represents a 126% increase from the same period of the 2020 NFL season when GeoComply processed 25.8 million transactions.
The data also reveals that the states with the highest volume of transactions were:
- New Jersey
- Pennsylvania
- Michigan
- Arizona
- Illinois
Arizona, which launched on the first day of the NFL season, has seen more than 6.1 million geolocation transactions from more than 271,000 newly-created accounts since Thursday, when the state-regulated sportsbooks first went live.
“Arizona is showing that there is pent up demand for sports betting in the western part of the U.S. The state has catapulted near the top as the 4th largest state for transactions, in just its first weekend. We haven’t seen anything quite like it,” Slader added.
“I am immensely proud of the GeoComply team who has put in thousands of hours to ensure a seamless and most importantly, safe start to the NFL season. Whether it’s confirming location, verifying identities or detecting and thwarting possible fraud, our geolocation compliance and security solutions are committed to support the regulated online gaming environment,” Slader concluded.
GeoComply plans to release its data periodically throughout the 2021/2022 sports calendar to help inform insight and discussions about the U.S. sports betting industry.
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AGLC
AGLC Announces New Board Chair

Alberta Gaming, Liquor and Cannabis (AGLC) has announced the appointment of Larry Spagnolo as the new Board Chair, effective August 15, 2025. This announcement follows the official Order in Council issued by the Alberta Government and marks a new chapter in AGLC’s ongoing commitment to support communities, encourage responsible choices and position Alberta as the best place to do business.
Larry brings a wealth of experience in technology and business leadership to the AGLC Board and will play an integral role in guiding AGLC’s strategic direction. He is currently serving as VP and GM of Emerson’s SaaS SCADA business and has held senior roles at Zedi and Telus, driving innovation, growth, and global success.
A strong advocate for education and community, Larry serves as Vice Chair of Athabasca University’s Board of Governors and has held board roles with NAIT and Polytechnics Canada. He was awarded the King Charles III Coronation Medal for his community contributions.
AGLC and the Board of Directors extend their heartfelt thanks to Len Rhodes for his leadership and dedication as Board Chair since August 2019. He decided not to seek a third term and will continue to serve in this role until August 14, 2025. Len led AGLC through some significant milestones, including reducing red tape by 51%, growth of the emerging cannabis industry and ensuring AGLC delivered a balanced approach to business development, social responsibility, and regulatory oversight.
The post AGLC Announces New Board Chair appeared first on Gaming and Gambling Industry in the Americas.
Bonus Guardian
Pinnacle Ontario live with CasinoEngine in North America debut

EveryMatrix has expanded its partnership with tier-1 operator Pinnacle powering its new casino in Ontario, Canada, using CasinoEngine platform technology – the first time its platform solution has gone live in North America.
The latest agreement builds on the two companies’ previous collaboration that saw EveryMatrix’s CasinoEngine productivity platform power the well-known brand’s global casino offering.
The new launch takes the relationship to North America, marking EveryMatrix’s debut CasinoEngine platform integration in that market.
BonusEngine, EveryMatrix’s cross-vertical bonusing tool will be integrated in the second phase of launch. This will equip Pinnacle Ontario with a host of bonus types as well as AI-powered bonus abuse solution Bonus Guardian.
BonusEngine is the first of multiple engagement tools from EveryMatrix’s EngageSuite that Pinnacle plans to integrate.
With this comprehensive toolkit at its disposal, and the opportunity to add even more casino products in the future, Pinnacle Ontario can tailor campaigns, segment audiences, and reward players more effectively, creating a world-class digital entertainment experience for its customers.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Stian Enger Petersen, CEO, Casino, EveryMatrix, said: “This launch marks a key milestone for EveryMatrix as we bring our market-leading CasinoEngine platform to Canada for the first time.
“We’re delighted to expand our partnership with Pinnacle and support their ambitions in Ontario with a powerful combination of platform, content, and engagement tools that are proven to drive success.”
The post Pinnacle Ontario live with CasinoEngine in North America debut appeared first on Gaming and Gambling Industry in the Americas.
AGCO
Prime Skill Games Inc. Official Response to AGCO Press Release

As CEO of Prime Skill Games Inc., I feel compelled to address recent comments made by the Alcohol and Gaming Commission of Ontario regarding so-called unapproved gambling machines in convenience stores across the province.
Let me be perfectly clear
Our machines are not gambling devices. They are entirely skill-based, fully compliant with the law, and built on the fundamental idea that players are in control. The outcome of every session is determined solely by the player’s ability, not by random chance.
Prime Skill Games is proud to be the only true skill game operating in Ontario today.
We categorically reject any suggestion that our products fall under the definition of unregulated gambling. Such statements are inaccurate, misleading, and fail to recognize the critical distinction between games of skill and games of chance.
We stand firmly behind the legality of our machines and the integrity of our operations. We will demonstrate this through every available means, whether through legal documentation, expert analysis, or, if necessary, before the courts. We are prepared and unafraid to defend the truth.
To our players, partners, and business community, we want to reassure you that our mission has not changed. We are committed to offering a responsible, transparent, and innovative entertainment experience. We will not be intimidated by broad and baseless accusations, and we will continue to move forward with strength and clarity.
Sincerely
Matt Zamroźniak
Chief Executive Officer
Prime Skill Games Inc.
The post Prime Skill Games Inc. Official Response to AGCO Press Release appeared first on Gaming and Gambling Industry in the Americas.
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