The Brazilian Institute for Responsible Gaming (IBJR) has appointed Carlos Lima as its new Executive President. With extensive experience in Government Relations, Advocacy, and public policy development, the executive takes the helm of the organization at a pivotal moment for the consolidation of Brazil’s regulated fixed-odds betting and online gaming market.

As head of the Institute, Carlos Lima will be responsible for strengthening technical and institutional dialogue with the Federal Government, the National Congress, regulatory authorities, and civil society. His work will focus on improving the regulated environment and promoting the value of authorized operators that conduct their activities in compliance with Brazilian law.

“The maturation of Brazil’s betting market requires an approach grounded in data, transparency, governance, and legal certainty. The regulated environment is the most effective tool for ensuring consumer protection, preserving the integrity of the sector, and fostering its sustainable development,” said Carlos Lima.

According to the new Executive President, regulation represents a fundamental milestone in distinguishing authorized and supervised operators from illegal platforms that operate outside the law.

“Regulation serves as a seal of security for consumers and a benefit to society as a whole. By establishing clear rules, user protection mechanisms, and responsible gaming policies, it reduces the social and economic costs associated with the illegal market. Strengthening the regulated market means protecting citizens, creating jobs, attracting investment, and increasing public revenues,” he added.

Throughout his professional career, Carlos Lima has led strategic initiatives related to institutional relations, corporate governance, regulatory compliance, and sector-specific regulation in industries of significant economic and social relevance. His experience includes fostering collaboration between the public and private sectors on complex issues, always with a focus on building regulatory environments that are more transparent, predictable, and sustainable.

André Gelfi, co-founder of IBJR and one of the leading figures behind the regulatory process for the sector in Brazil, will continue to support the organization as a Board Member and Director. In this role, he will contribute to the continuity of the Institute’s institutional agenda and to the strengthening of the regulated market alongside the other members of the board.

Founded to promote a safe, responsible betting market aligned with international best practices, IBJR brings together some of the leading companies authorized to operate in Brazil. The Institute remains committed to safeguarding industry integrity, protecting consumers, and supporting the sustainable development of the sector across the country.