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Advantages of NSoft’s Turnkey Sports Betting Solution
NSoft is a B2B software provider oĄering a complete package for betting business. This is possible thanks to a carefully planned and executed modular sports betting platform, a Turnkey Sports Betting Solution.
By Ana Sović, SVP Business Operations Turnkey Sports Betting Solution for betting operators and business management Seven Turnkey Solution is a highly modular and customizable platform and a genuine engine behind every betting product.
NSoft’s software architects built it using their vast knowledge and relying on diĄerent approaches to develop and optimise this software solution. They made the system, always having in mind Seven’s future tasks like integrating new features and complying with diĄerent legal authorities.
The most important thing to emphasize is that NSoft’s turnkey solution is based on a revenue share model that minimizes risk, reduces operational costs and brings benefits to diĄerent types of operators by allowing them to gain full control over their business operations, boost productivity and facilitate everyday operations in bet shops.
Preferred partner of Sportradar Seven iGaming Platform has been developed using cutting-edge technologies, and it oĄers the possibility of third party integrations of other platforms and providers. This single solution is responsible for managing core betting business operations not just for customers who are starting a betting business from scratch but also for those who have their business operations already established. With joint eĄort, the operators who are using someone else’s solution can easily move to NSoft’s turnkey solution. In that case they have our help with counseling, analysis of their shops, import of existing metadata and player base, all of which is focused to save their time by reducing the operational and manual work around the migration of existing data and maximize their revenue.
The Seven platform delivers NSoft’s proprietary Sportsbook which is driven by Betradar data providing you with an extensive oĄer of more than 370 000 events from 60 diĄerent sports monthly together with corresponding odds and results.
Our extensive product portfolio is complemented by in-house developed Virtual and Casino games which guarantee realistic, dynamic and fast-paced gameplay. Based on the analysis and broad statistics, NSoft’s virtual and casino games impress with multiple bonus options and betting markets designed to provide high revenues for our clients. Full in-house B2B Support and Services NSoft’s highly qualified and dedicated Support team has accumulated years of experience in the software and betting industry. When clients are in doubt about how to proceed, Support Operators are always there to lend a hand in installing and demonstrating usage of our application software providing
Preferred partner of Sportradar detailed and clear explanations. Among the regular customer support duties available 24/7, monitoring the system and network parameters is performed constantly to prevent any issues before they potentially reach the customer.
Technical Account Managers also remain in communication with the client at all times and each client has their own dedicated account management. One of their daily tasks is to constantly analyze client’s business operations and the habits of their players, so that they can improve their business further and adjust the oĄer and business operations to clients’ needs.
Remote Device Management in land-based business controls devices remotely through our software and provides real-time access to betting operations in shops, which consequently saves operators the time and money since they avoid visiting each shop because of the remote accessibility.
Risk Management tools enable operators to gain full control over the risk parameters, whether those are tournaments, market types, odds, players, retail shops, detection of the same tickets and many more. Special attention is dedicated to the Risk Management module which allows them to minimize the risk and increase the profit through the combination of automatic and manual tools. NSoft’s team of highly skilled and experienced bookmakers is also available for counseling if the operator is new in the business and requires additional assistance.
The maintenance of the server infrastructure is under the control of NSoft’s devoted teams and one of the services provided for clients which use our turnkey solution. Our experts are there to help build flexibility into the system when the client’s engineering team faces the challenges of capacity planning and ensuring the right resources are in place to handle traąc demands.
Preferred partner of Sportradar The scalability of an application can be measured by the number of requests it can eĄectively support simultaneously. NSoft’s Infrastructure team uses horizontal or vertical scaling at the point at which a client’s application can no longer handle
additional requests and it reaches the limit of its scalability. The complete setup is led by our Infrastructure team, which
proactively monitors resource usage of our services to ensure the best results for the client.
The complete infrastructure can be built in the client’s country if required by law, and after that further administration is supervised by NSoft’s team.
Turnkey solution vs White label, which meets your business requirements?
When operators want to improve their existing business operations by extending their oĄer with NSoft’s products, or when they are just starting their online sports betting business, the Turnkey Sports Betting Solution is a better option for those operators wanting more control over their sports betting software.
For clients who have a third party platform and if they want to take our Solution, we provide help in terms of diĄerent operational tasks which are necessary to be undertaken: import of the player base, make full technical support available for their branch oące as well as employee training.
At the start of the implementation process NSoft’s team does an analysis of the existing state, client’s wishes and needs – what the client wants, whether the client is already working with an existing provider, if there are hardware requirements and whether there is any ustomization necessary. When all that comes together, the next step is Client account setup and product release. After the testing phase is delivered, then comes training of client’s employees and field installation when retail is Preferred partner of Sportradar concerned. The time to market that we oĄer on all channels is top notch.
NSoft’s Business development and operational teams are involved in the whole process of Turnkey setup, and other departments will
also pitch in as well depending on the needs of each client individually.
Beside the Turnkey approach, another trending notion in the White label solution.
A White label is an eĄective and convenient solution created by a company with the purpose of selling or leasing it to another entity
that can brand it under its own name or label. In this way everything needed to launch an online gaming business from the
ground up, is provided by a third-party supplier – sports betting software, a casino, a license, payment processing, and more. This
includes all the products, software solutions, and even use of a gaming license. The downside of this approach would be that
there is no flexibility in terms of changing payments, products or trading strategy; and also there are not many options for product
customization. The focus is rather set on the numerous marketing possibilities which White label provides.
We conclude that a Turnkey approach is by far the best strategy because operators have a reliable partner in NSoft to gain more control over their needs for sports betting, casino, branding and software development, once their business takes oĄ. NSoft’s accumulated years of experience in the iGaming industry and our dedicated teams are available at all times for collaboration and support to meet client’s overall requirements, deliver outstanding results and revenue growth.
An engaged, mobile-first audience represents one of the biggest revenue opportunities in the global sports betting market.
Optimove, the #1 player engagement platform for iGaming and sports betting operators, today released its LATAM 2026 World Cup Betting Intentions Report, revealing that 86% of Latin American bettors plan to place bets on the tournament.
The study was conducted by Optimove Insights, the company’s research and data analytics division.
The report positions Latin American audiences as mature, highly engaged, and mobile-focused bettors. The combination of strong interest, confidence, and continuous engagement, even after their national team is eliminated, creates a significant opportunity for the industry.
Among bettors planning to participate, 75% have already bet on a previous World Cup, including 20% who bet in both 2018 and 2022.
The remaining 25% will be betting on a World Cup for the first time, driven by the expansion of legal sports betting across the region.
At the same time, 94% describe themselves as moderately or highly confident in their betting knowledge, reinforcing that this is an experienced audience that expects precise and relevant communication.
The LATAM 2026 World Cup Betting Intentions Report is based on a survey of 882 bettors worldwide, conducted in early 2026, including 264 respondents from Latin America.
Research highlights
- High confidence and year-round engagement. 60% of Latin American bettors rate themselves as highly confident in their betting knowledge, while another 34% consider themselves moderately confident—totaling 94%. Additionally, 35% bet on football several times per week, and another 26% do so weekly.
- Strong loyalty to national teams. 90% support a favorite national team during the World Cup. When their team plays, 50% say they will definitely bet, and another 37% are very likely to bet. Even after elimination, 78% will continue betting.
- Live betting and multi-betting behavior. 77% plan to bet live during the tournament. For 33%, this is the preferred format, while 44% combine pre-match and live betting.
- Push notifications dominate communication. 38% prefer push notifications as their main communication channel, far ahead of email, which is preferred by only 14%.
- The World Cup as an engagement accelerator. 91% will continue betting on football after the tournament. Among their preferred destinations, 72% will move to the Copa Libertadores, 62% to the UEFA Champions League, and 34% to the Premier League.
- Use of multiple betting operators. 65% plan to use two or more platforms during the tournament. The main selection criteria are ease of use (59%), promotions (52%), and a trusted, familiar platform (46%).
“This is one of the most engaged sports betting audiences in the world. Nearly nine in ten Latin American bettors will follow the World Cup through betting and remain active year-round, mobile-first, and demanding personalization, not generic promotions.
Operators that succeed in LATAM will be those able to match this level of intensity with equally precise communication.
This is what Positionless Marketing enables,” said Optimove Founder and CEO Pini Yakuel.
To the full report here.
Optimove
Optimove is the creator of the Positionless Marketing concept and the #1 player engagement platform for iGaming and sports betting operators.
Positionless Marketing frees marketing teams from fixed-role limitations, empowering every marketer to execute any task instantly and independently.
Positionless Marketing has been proven to improve campaign efficiency by 88%, enabling marketing teams to drive more personalized engagement with existing customers.
For the second consecutive year, Optimove was named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and ability to orchestrate thousands of real-time personalized campaigns across channels.
AI-driven marketing is a hallmark of Optimove’s leadership.
By embedding AI directly into its platform since 2012, Optimove helped establish today’s Positionless Marketing standard.
Its platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.
Today, its full AI-powered suite is at the forefront of enabling marketers to streamline workflows from insight to creation and optimization.
Optimove delivers industry- and use-case-specific solutions for leading consumer brands worldwide.
Optimove insights
Optimove Insights is Optimove’s analytics and research arm, dedicated to delivering valuable market insights and data-driven research to empower B2C businesses.
The post Optimove report reveals: 86% of Latam plan to bet on the FIFA World Cup 2026 appeared first on Americas iGaming & Sports Betting News.
apuestas deportivas
OKTO destaca el crecimiento de nuevos apostadores en Argentina rumbo al Mundial 2026
La Copa Mundial de la FIFA 2026 se perfila como el mayor evento de apuestas que la industria haya visto, no solo por el formato ampliado del torneo, sino porque el perfil del apostador ha cambiado fundamentalmente desde Qatar 2022.
Una encuesta ealizada por OKTO PAYMENTS, el proveedor líder de servicios de pago diseñado para el comercio digital de alto rendimiento, revela que la próxima ola de crecimiento de las apuestas en Argentina estará impulsada por usuarios casuales, primerizos y altamente sensibles a la experiencia, lo que genera tanto una gran oportunidad de adquisición como un importante desafío operativo para los operadores de iGaming.
En 2022, la Copa del Mundo se disputó durante la madrugada y las primeras horas de la mañana en los husos horarios sudamericanos, con transmisiones concentradas en la televisión lineal y un mercado de apuestas fragmentado donde las transferencias bancarias y las tarjetas de crédito eran los métodos de pago dominantes.
En 2026, los partidos se emitirán en horario prime time, con cobertura multiplataforma y alianzas oficiales con YouTube y TikTok.
El impacto comercial de este año podría ser significativo. Según un estudio del banco multinacional británico Barclays, el Mundial de Qatar 2022 generó 35.000 millones de dólares en apuestas deportivas. Esta cifra fue un 65 % superior a la registrada en Rusia 2018.
Las proyecciones para 2026 son, naturalmente, aún mayores, según los analistas de mercado.
Este crecimiento se está produciendo en toda la región, aunque a diferentes velocidades: mientras Brasil reguló el sector e implementó sus normativas en 2025, Argentina ha avanzado de forma más gradual en la creación de marcos legales para las apuestas deportivas.
Sin embargo, según la encuesta, el cambio más importante podría venir del comportamiento del consumidor, incluso más allá del aspecto regulatorio.
Casi la mitad de los consumidores encuestados en la región (43,8%) afirma que normalmente no realiza apuestas, pero planea hacer una excepción durante el Mundial.
Este apostador ocasional es predominantemente femenino, ya que el 57% de las mujeres encuestadas indicó que solo apostará durante el torneo, y además tiende a tener más de 35 años.
Cuanto mayor es el grupo etario, mayor es la proporción de consumidores que planea apostar exclusivamente durante la Copa del Mundo: entre los mayores de 56 años, la cifra alcanza el 57,1%.
“La Copa del Mundo crea un entorno completamente diferente para la adquisición de usuarios por parte de los operadores”, afirma André Boesing, gerente general de OKTO para el Cono Sur.
“Una gran parte del volumen de apuestas en 2026 provendrá de usuarios que interactúan con una plataforma de apuestas deportivas por primera vez.
Evaluarán toda la experiencia de la plataforma —registro, velocidad de depósito, verificación y retiros— en cuestión de segundos”.
Un fan argentino sabe exactamente lo que significa ganar algo que parecía perdido.
En los últimos 40 minutos de la final del Mundial 2022, Argentina ganó, sufrió el empate, volvió a ponerse arriba y nuevamente empate, incluso estuvo cerca de perderlo (de no ser por aquella atajada salvadora del arquero argentino).
Luego llegaron los penales, más de 20 minutos de tensión, y el alivio solo llegó con el penal final de Montiel. Ese día, nadie apagó el televisor. Nadie se fue.
El resultado valió cada segundo de sufrimiento.
Cobrar una apuesta ganadora también vale la pena, pero ahí termina la tolerancia.
Ese jugador que acaba de vivir toda esa intensidad no quiere atravesar otro proceso que lo haga esperar. Cada minuto de demora para retirar sus ganancias se convierte en el punto máximo de frustración con la plataforma.
La encuesta también destaca la creciente importancia del comportamiento de apuestas en tiempo real. Casi la mitad de los encuestados (42,3%) afirma que espera momentos clave durante el partido —como penales, revisiones VAR o tarjetas rojas— antes de realizar una apuesta.
Al mismo tiempo, más de un 50% asegura que planea apostar por Argentina independientemente de las cuotas, generando picos altamente predecibles de tráfico y volumen de transacciones durante los partidos de la selección nacional.
Esto reduce significativamente la ventana operativa para los operadores.
Es poco probable que un apostador que reacciona a un evento en vivo espere largos procesos de KYC, depósitos demorados o experiencias lentas de retiro.
El impulso emocional del partido queda directamente ligado al rendimiento de los pagos.
Los fanáticos pueden tolerar esperar el anuncio de una alineación o el desenlace dramático de un partido.
Lo que no tolerarán es esperar para acceder a sus ganancias.
El aumento esperado en la actividad de apuestas también trae consigo un desafío paralelo.
Más del 70% de los operadores encuestados reporta incrementos significativos en el riesgo de fraude durante grandes eventos deportivos, y alrededor del 40% cree que este riesgo será aún mayor durante el Mundial 2026.
La llegada masiva de nuevos usuarios sin historial previo en las plataformas incrementa ese riesgo y, al mismo tiempo, vuelve más críticos los procesos de verificación, ya que los apostadores ocasionales tienen poca tolerancia hacia procedimientos de onboarding extensos.
Casi la mitad de los operadores reconoce que la fricción en estos procesos perjudica activamente las tasas de conversión.
Mientras los operadores se preparan para el ciclo de la Copa Mundial 2026, los resultados refuerzan la creciente importancia de contar con infraestructuras de pago capaces de soportar depósitos y retiros en tiempo real, onboarding sin fricciones, prevención inteligente de fraude y un rendimiento resiliente de las transacciones durante los momentos de mayor demanda de apuestas.
Andre Boesing, gerente general de OKTO para el Cono Sur, afirmó: “La Copa Mundial 2026 no solo será más grande en cantidad de partidos.
También traerá un tipo de usuario que el mercado de apuestas nunca había visto a esta escala: alguien que abrirá una cuenta en una plataforma por primera vez, probablemente durante el entretiempo, desde su celular y sin ninguna paciencia para procesos burocráticos.
Nuestra investigación muestra que alrededor del 40% de los que normalmente no apuestan planea hacer una excepción durante el mundial. Eso cambia por completo lo que la infraestructura necesita ofrecer”.
OKTO PAYMENTS apoya a los comercios con capacidades integradas de pagos, tesorería, banca y liquidez, diseñadas para ayudar a los operadores a maximizar la conversión, simplificar operaciones y escalar de manera confiable durante eventos deportivos globales de alta demanda y más allá.
The post OKTO destaca el crecimiento de nuevos apostadores en Argentina rumbo al Mundial 2026 appeared first on Americas iGaming & Sports Betting News.
The leading iGaming aggregator Alea has announced a new partnership with FAZI, the internationally recognized gaming provider with more than 30 years of experience delivering casino entertainment across more than 60 markets worldwide.
Through this collaboration, FAZI’s portfolio of nearly 300 games will become available to Alea’s global operator network through a single API integration, supporting the company’s expansion across regulated markets in Latin America, Africa, and Europe.
The agreement brings a selection of FAZI’s best-performing titles to the Alea platform, including Wild Hot 40, Golden Crown, Wild Hot 40 Free Spins, Very Hot 5, and Wild Hot 40 Blow.
“We’re happy to welcome FAZI to the Alea platform,” said Eduard Verdaguer, Partnerships Manager at Alea.
“They have a strong portfolio with games that already perform well in different markets, and we’re looking forward to making their content available to our operators.”
“Alea’s strong operator network makes them a valuable partner in scaling our distribution globally,” said Bojan Mitic, CEO of FAZI.
“This collaboration allows us to reach new markets more efficiently and strengthen our position across key regions.”
The partnership further expands the range of content available through Alea’s aggregation platform, giving operators access to a wider variety of games through a single integration while continuing to simplify distribution across global markets.
Alea
Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration.
Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.
Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level.
In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions.
With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.
The post Alea expands global content offering through partnership with FAZI appeared first on Americas iGaming & Sports Betting News.
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