AI Cricket
AI Cricket from Betbazar: The Operator’s Shortcut to Stable Cricket Revenue for getting ready to IPL
In this exclusive interview, Betbazar’s Head of Business Development, Bartlomiej Michalek, shares key insights into the company’s AI Cricket solution — explaining how it delivers stable, year-round revenue for Operators, strengthens engagement during high-demand periods like the upcoming IPL, and sets the foundation for a broader portfolio of upcoming AI-powered games.
- What truly sets AI Cricket eCSL apart as a real AI-powered cricket experience rather than traditional virtual sports content?
What truly sets AI Cricket eCSL apart is that it is not a traditional virtual product built on RNG or pre-scripted match scenarios. There are no fixed animation loops and no predetermined outcomes behind the scenes.
Every single ball is generated by an advanced AI model that incorporates real player attributes, performance logic and dynamic in-game factors. The system evaluates conditions in real time, meaning outcomes evolve naturally rather than following a predefined script.
As a result, gameplay feels organic and unpredictable — much closer to real sport than classic virtual simulations. For Operators, this creates a fundamentally different betting experience: one driven by intelligent modeling rather than randomization, delivering authenticity, credibility and deeper engagement.
- Why do you position AI Cricket as a strategic growth driver rather than just another content addition?
We position AI Cricket as a strategic growth driver because it goes far beyond simply adding another content vertical to a Sportsbook. It addresses one of the biggest structural challenges in cricket betting — seasonality.
Traditional cricket content is calendar-dependent. There are peaks during major tournaments and clear slow periods in between. AI Cricket eliminates that gap by delivering continuous, year-round cricket action. With more than 20,000 monthly events, Operators are not relying on external schedules — they control consistent engagement and turnover.
On top of that, the fully automated trading model and stable 8%+ margins transform it from entertainment content into a scalable business engine. There is no need for additional trading resources, and profitability remains predictable.
For our Partners at Betbazar, AI Cricket is not just “more content.” It is a controlled, automated and sustainable revenue stream designed to drive long-term growth rather than short-term spikes.
- What makes AI Cricket a complete plug-and-play solution from integration to 24/7 operations?
AI Cricket is a true plug-and-play solution because we deliver everything an Operator needs in one fully integrated package. It’s not just a video feed or just an odds feed — it’s the complete system: high-quality video stream, real-time data, fully managed odds feed, and an automated trading engine, all integrated via a standard sportsbook API.
The technical integration is straightforward and typically takes only 2–4 weeks. Once live, Operators benefit from 24/7 operations with 99.93% uptime, without the need to build or maintain an in-house trading team.
From a B2B perspective, it’s a ready-to-deploy, scalable product from Betbazar. Operators don’t need additional resources, complex infrastructure, or manual intervention. They simply integrate, activate, and start generating revenue.
- With the upcoming IPL season generating massive attention, how does AI Cricket help Operators turn this momentum into long-term growth?
IPL is a massive traffic and engagement driver — but it’s also very concentrated. There are peak hours, match windows, and then there are gaps: pre-match build-up, breaks between games, and days without fixtures.
This is exactly where AI Cricket becomes a strategic tool. Operators can use AI Cricket to bridge the waiting time between IPL matches, keeping cricket fans active on the platform instead of losing them to competitors. Short 3–6 minute AI matches are perfect for maintaining momentum — they extend the IPL experience rather than competing with it.
Before the big game starts, AI Cricket can “warm up” the audience. During downtime, it keeps betting cycles alive. After the match ends, it sustains engagement instead of allowing activity to drop. In other words, IPL creates the emotional peak — AI Cricket helps Operators monetize the anticipation, the breaks, and the aftermath.
- What would you say to Operators who are considering integrating AI Cricket into their Sportsbook?
I would say this: AI Cricket is not a test product or a seasonal experiment — it’s a structured, revenue-focused solution built for operators who want predictability and control.
Cricket demand doesn’t disappear outside major tournaments, but traditional supply does. AI Cricket allows Operators to stay present in that space consistently, without being dependent on external calendars or additional operational resources.
It combines automation, scalability, and steady margin performance in a way that reduces complexity rather than adding to it. There is no need to expand trading teams or build new workflows — the system is designed to run efficiently and independently.
- Are you planning to expand your portfolio with more AI-powered games besides Cricket?
Yes, expanding our portfolio with additional AI-powered games is a natural next step for us. AI Cricket has clearly demonstrated that true AI-driven sports simulation is not only technologically viable, but commercially powerful.
We’ve seen how this model delivers both strong business performance and sustained player engagement — combining realism, automation, and margin stability in a scalable framework. That validation gives us confidence to apply the same AI-driven approach to other sports and formats.
For Betbazar, this is not just about launching one successful product. It’s about building a broader AI Games portfolio that helps Operators access continuous, intelligent, and automated sports content designed for long-term growth.
About Betbazar
Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
The post AI Cricket from Betbazar: The Operator’s Shortcut to Stable Cricket Revenue for getting ready to IPL appeared first on Americas iGaming & Sports Betting News.
AI Cricket
AI Cricket from Betbazar: The Operator’s Shortcut to Stable Cricket Revenue for getting ready to IPL
In this exclusive interview, Betbazar’s Head of Business Development, Bartlomiej Michalek, shares key insights into the company’s AI Cricket solution — explaining how it delivers stable, year-round revenue for Operators, strengthens engagement during high-demand periods like the upcoming IPL, and sets the foundation for a broader portfolio of upcoming AI-powered games.
What truly sets AI Cricket eCSL apart as a real AI-powered cricket experience rather than traditional virtual sports content?
“What truly sets AI Cricket eCSL apart is that it is not a traditional virtual product built on RNG or pre-scripted match scenarios. There are no fixed animation loops and no predetermined outcomes behind the scenes.
Every single ball is generated by an advanced AI model that incorporates real player attributes, performance logic and dynamic in-game factors. The system evaluates conditions in real time, meaning outcomes evolve naturally rather than following a predefined script.
As a result, gameplay feels organic and unpredictable — much closer to real sport than classic virtual simulations. For Operators, this creates a fundamentally different betting experience: one driven by intelligent modeling rather than randomization, delivering authenticity, credibility and deeper engagement.”
Why do you position AI Cricket as a strategic growth driver rather than just another content addition?
“We position AI Cricket as a strategic growth driver because it goes far beyond simply adding another content vertical to a Sportsbook. It addresses one of the biggest structural challenges in cricket betting — seasonality.
Traditional cricket content is calendar-dependent. There are peaks during major tournaments and clear slow periods in between. AI Cricket eliminates that gap by delivering continuous, year-round cricket action. With more than 20,000 monthly events, Operators are not relying on external schedules — they control consistent engagement and turnover.
On top of that, the fully automated trading model and stable 8%+ margins transform it from entertainment content into a scalable business engine. There is no need for additional trading resources, and profitability remains predictable.
For our Partners at Betbazar, AI Cricket is not just “more content.” It is a controlled, automated and sustainable revenue stream designed to drive long-term growth rather than short-term spikes.”
What makes AI Cricket a complete plug-and-play solution from integration to 24/7 operations?
“AI Cricket is a true plug-and-play solution because we deliver everything an Operator needs in one fully integrated package. It’s not just a video feed or just an odds feed — it’s the complete system: high-quality video stream, real-time data, fully managed odds feed, and an automated trading engine, all integrated via a standard sportsbook API.
The technical integration is straightforward and typically takes only 2–4 weeks. Once live, Operators benefit from 24/7 operations with 99.93% uptime, without the need to build or maintain an in-house trading team.
From a B2B perspective, it’s a ready-to-deploy, scalable product from Betbazar. Operators don’t need additional resources, complex infrastructure, or manual intervention. They simply integrate, activate, and start generating revenue.”
With the upcoming IPL season generating massive attention, how does AI Cricket help Operators turn this momentum into long-term growth?
“IPL is a massive traffic and engagement driver — but it’s also very concentrated. There are peak hours, match windows, and then there are gaps: pre-match build-up, breaks between games, and days without fixtures.
This is exactly where AI Cricket becomes a strategic tool. Operators can use AI Cricket to bridge the waiting time between IPL matches, keeping cricket fans active on the platform instead of losing them to competitors. Short 3–6 minute AI matches are perfect for maintaining momentum — they extend the IPL experience rather than competing with it.
Before the big game starts, AI Cricket can “warm up” the audience. During downtime, it keeps betting cycles alive. After the match ends, it sustains engagement instead of allowing activity to drop. In other words, IPL creates the emotional peak — AI Cricket helps Operators monetize the anticipation, the breaks, and the aftermath.”
What would you say to Operators who are considering integrating AI Cricket into their Sportsbook?
“I would say this: AI Cricket is not a test product or a seasonal experiment — it’s a structured, revenue-focused solution built for operators who want predictability and control.
Cricket demand doesn’t disappear outside major tournaments, but traditional supply does. AI Cricket allows Operators to stay present in that space consistently, without being dependent on external calendars or additional operational resources.
It combines automation, scalability, and steady margin performance in a way that reduces complexity rather than adding to it. There is no need to expand trading teams or build new workflows — the system is designed to run efficiently and independently.”
Are you planning to expand your portfolio with more AI-powered games besides Cricket?
“Yes, expanding our portfolio with additional AI-powered games is a natural next step for us. AI Cricket has clearly demonstrated that true AI-driven sports simulation is not only technologically viable, but commercially powerful.
We’ve seen how this model delivers both strong business performance and sustained player engagement — combining realism, automation, and margin stability in a scalable framework. That validation gives us confidence to apply the same AI-driven approach to other sports and formats.
For Betbazar, this is not just about launching one successful product. It’s about building a broader AI Games portfolio that helps Operators access continuous, intelligent, and automated sports content designed for long-term growth.”
About Betbazar
Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
The post AI Cricket from Betbazar: The Operator’s Shortcut to Stable Cricket Revenue for getting ready to IPL appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Revolutionising Cricket Premier League: Max Sevostianov – COO at Betbazar, shares insights on how AI-Cricket and hyper-local data products are helping Operators engage, convert, and retain players year-round
With the start of the Premier League cricket season in India, what key trends are you seeing in the iGaming industry around this sport?
We’re witnessing explosive demand for faster, more immersive cricket content. Ball-by-ball gaming is really taking off, driven by players who crave real-time action and micro-engagements. This has pushed Operators to double down on mobile-first experiences — speed, accessibility, and UX are everything in this space.
Another standout trend is hyper-localisation. It’s no longer enough to offer cricket content in English — platforms are integrating regional languages, tailoring promotions based on local fandoms, and weaving in fantasy-style formats that resonate deeply with Indian audiences.
Perhaps the biggest shift we’re seeing is strategic: cricket is evolving from a seasonal event to a sustainable, year-round revenue channel. Operators aren’t just riding the IPL wave — they’re building ecosystems around domestic leagues, international fixtures, and even niche formats, ensuring engagement doesn’t drop off after the final.
Do you think the league will trigger a revenue surge for South Asian Operators? What should they focus on to make the most of this opportunity?
Absolutely — the Premier League is essentially Black Friday for cricket in India and the wider South Asian market. It’s the peak of the calendar, where user engagement and volumes skyrocket. But high traffic alone doesn’t guarantee high returns.
To truly capitalize on this opportunity, Operators need robust infrastructure. That means rock-solid uptime, especially during critical moments like the toss or final overs when activity spikes. Fast bet settlements, wide market coverage — from traditional formats to more niche or prop bets — and content that keeps users hooked, like virtuals or eCricket, are all must-haves.
This season, the winners won’t just be those with the most users — they’ll be the ones who can scale seamlessly, automate efficiently, and deliver content that’s as thrilling as the match itself.
What cricket-related products are currently making the biggest impact in the iGaming market?
Three products are really making waves right now.
First, Virtual (AI) and eCricket formats are proving to be game-changers. These always-on experiences keep players engaged even between live matches, maintaining momentum throughout the season and beyond.
Second, high-frequency data feeds are unlocking a new level of interactivity. Instant markets, player props, and ball-by-ball gaming are now the norm, providing users with a dynamic and deeply immersive experience, especially appealing to mobile users who seek fast, responsive gameplay.
Finally, localised and gamified content is crucial. We’re seeing strong traction with fantasy-style elements and UI’s designed specifically for cricket fans. When combined with regional language support and tailored promotions, this kind of personalisation boosts both engagement and long-term retention.
These innovations are driving serious volume — and, more importantly, keeping players coming back.
Betbazar recently launched a new product – AI Cricket. Can you walk us through its key features and what makes it so promising?
AI-Cricket is the latest innovation on Betbazar’s marketplace, and it’s setting a new benchmark for virtual sports. At its core, it delivers 24/7 AI-powered cricket matches with realistic gameplay that mirrors live action — from batting styles to fielding dynamics — all generated by advanced algorithms.
What truly sets AI Cricket apart is its end-to-end automation. Everything from match creation to odds generation is fully automated, allowing Operators to run with minimal overhead and maintain a consistent 8% margin, without the need for manual trading.
On the user side, it’s all about engagement. The product supports fantasy-inspired modes and even customisable avatars, offering a highly immersive experience that feels fresh every time. And because it’s always available, it gives Operators a powerful tool to drive retention, even during downtime in the real-world sports calendar.
So AI-Cricket blends innovation with profitability, making it a standout product for today’s cricket-focused iGaming market.
Сricket coverage in Betbazar’s Live Data Feed is described as unique. How broad is the coverage, and what specific advantages does it offer to operators?
Betbazar’s Live Data Feed offers one of the most comprehensive and operator-friendly cricket solutions in the market today. We’re talking about 15,000+ pre-match and over 9,000 live Cricket & Kabaddi Events, and an additional 10,000+ AI Cricket events each year — a scale that ensures operators can engage users year-round.
But what really sets it apart is the quality behind the quantity. Settlement times for top events are incredibly fast, typically within five minutes after the match, giving players confidence and keeping the gaming process flow smooth.
From a technical perspective, we’ve built it for performance, featuring low-latency updates, a high SLA for reliability, and customisable margins that allow Operators to fine-tune their offerings to suit different markets and risk profiles.
In short, it’s a powerful, high-performance data solution designed to meet the fast-paced demands of modern cricket, enabling operators to stay ahead of the game.
About Betbazar
Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is to build a digital iGaming marketplace that connects creators with operators, accelerating growth through best-in-class products.
The post Betbazar Explores Cricket in iGaming: What Operators Need to Know appeared first on Gaming and Gambling Industry in the Americas.
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