DreamHack
Controllers over Concerts: Gaming Festivals Beat Likes of Glastonbury for Gen’s Z and Alpha first festival experience of choice
Reading Time: 3 minutes
Gaming festivals are officially overtaking music as the first big cultural milestone outing for Britain’s youth. According to a new study by ESL FACEIT Group, 90% of UK teens say they are more likely to attend a gaming festival, such as DreamHack, before ever setting foot at a traditional music festival like Glastonbury, with 92% of 13-19 year olds actively preferring the prospect of going to a gaming festival experience over a musical one with their friends.
With 94% of Gen Alpha regularly playing video games, up 4% from Gen Z, gaming has become a central social and cultural outlet for young people worldwide*. This new research reveals that it now even surpasses music, with 91% of respondents saying gaming plays a bigger part in their young lives. The survey of 2,000 UK teens aged 13-19 was commissioned to celebrate the announcement of DreamHack Birmingham 2026, taking place in March next year at the prestigious NEC Birmingham venue.
With 43% of young people not allowed to attend their first music festival until the age of 18, more teenagers are experiencing their first ‘festival moment’ at a gaming event than ever before. On average, the study highlighted that teens are allowed to go to a gaming festival at just 14, with nearly half (49%) permitted before their 16th birthday. It’s no surprise then that 94% see attending a gaming festival with friends as a modern rite of passage, and 96% say they want to take part.
The phenomenal rise in interest in these gaming events is linked to the perception of safety: 97% of teens say they feel safer at a gaming festival, and their parents agree – 92% say they’d be more comfortable, and even prefer taking their children to a gaming festival over a music one.
Gaming stars are the new pop icons: 88% of teenagers say that famous gaming creators and professional esports players are just as important – if not more so – than top music artists. Half (50%) believe they hold equal status among their peers, while 38% place them above pop stars entirely. Their devotion runs deep too, with teens willing to travel up to 152 miles – the distance from Cardiff Castle to Kensington Palace – just to meet or watch their favourite pro gamer or streamer.
Top 10 ‘festival’ experiences young people look forward to:
-
Hands-on gaming and participating in community tournaments – 53%
-
Seeing celebrities and creators up close and meet & greets – 43%
-
Watching favourite esports pros compete on stage – 32%
-
Meeting / making new friends with people from across the country / world – 32%
-
Sense of community / Finding communities – 23%
-
Playtesting new and upcoming indie games – 22%
-
Spending quality time with friends / creating memories with friends – 18%
-
Being away from home – 11%
-
Meeting online friends for the first time – 9%
-
Discovering new talent – 8%
For female UK teenagers, gaming is also now taking centre stage. 84% of girls said gaming plays a bigger role in their daily lives than music, and while 55% have yet to attend a gaming festival, the appetite is clear – 93% would go given the chance. Safety and accessibility are key drivers: 84% believe their parents are more likely to let them attend a gaming festival over a music one, and 93% think their parents would feel more comfortable with that choice. Reflecting this, 95% of female teens say they would personally feel safer at a gaming festival, with 87% even preferring it outright to a music festival.
The research also uncovered why teens are turning to gaming festivals as their go-to social experiences, with music festivals increasingly out of reach. A striking 96% of UK teens believe music festivals are unaffordable for the average teen, who typically has just £197 of their own money, or £200 from their parents, to spend on tickets. As a result, teenagers report attending fewer than two music festivals on average. Teenagers in Wales and Scotland face significant differences in festival affordability. Welsh teens can contribute £142 on average towards tickets, with parents adding £130 – both well below the national average – while Scottish teens can put in £206 and receive £212 from parents. Cost remains a major barrier, with 100% of Welsh and 95% of Scottish teenagers saying music festival tickets are too expensive.
DreamHack Birmingham tickets start at £39.00 for a 3-day ticket during the first two weeks (will be priced from £59.00 thereafter) compared to over £373 for a single Glastonbury ticket.
Shahin Zarrabi, VP Festivals at ESL FACEIT Group said: “Gaming isn’t part of the culture; it is the culture. DreamHack Birmingham 2026 will be where the UK gaming community comes alive: safe, authentic, unforgettable. No mud-fields, no chasing influencers, no £300 wristbands. Just pure gaming.”
DreamHack Birmingham (March 27 – 29, 2026) will mark the festival’s first time in Birmingham, uniting gaming communities for three days of hands-on gaming, creator meet-ups, esports, cosplay, live entertainment, and playable moments. DreamHack is the world’s leading gaming lifestyle festival, bringing together all gaming communities to celebrate games and internet pop culture.
The post Controllers over Concerts: Gaming Festivals Beat Likes of Glastonbury for Gen’s Z and Alpha first festival experience of choice appeared first on European Gaming Industry News.
Canada
DreamHack San Diego Sets Record As Largest-Ever U.S. Festival With More Than 41,000 Attendees
DreamHack San Diego, a three-day gaming lifestyle festival, has concluded with more than 41,000 total attendees, setting the record for the largest-ever U.S. DreamHack festival. On April 7-9 at the San Diego Convention Center, the first-ever DreamHack San Diego featured a variety of experiences for the gaming community, including esports tournaments across the most popular titles, an assortment of LAN competitions totaling nearly $1 million in prizing, musical performances, retro arcade, and much more.
“We are immensely proud of the success of DreamHack San Diego, breaking the record as the most attended U.S. festival in DreamHack history,” said Shahin Zarrabi, VP of Strategy & Growth for DreamHack. “Across three days, the festival showcased the best of gaming, esports, music, and pop culture under one roof – bringing together the global gaming community. Thank you to all our festival goers for their enthusiastic participation across both professional and amateur competitions, and congratulations to our winners.”
Special guests throughout the weekend included voice actors and actresses from the God of War, Overwatch, and Assassin’s Creed franchises, popular gaming influencers FaZe Sway and Jake Lucky, and many more.
FESTIVAL HIGHLIGHTS
Dream Big by DreamHack and Autism Society San Diego
In celebration of Autism Acceptance month, DreamHack San Diego partnered with Autism Society San Diego to introduce its “Dream Big” initiative to raise funding and awareness for autism. As part of Dream Big, DreamHack donated $25,000 to the organization and raised additional proceeds for the non-profit to ticket sales. Dozens of celebrities attended DreamHack San Diego in support of Dream Big, including voices from the God of War, Overwatch, and Assassin’s Creed franchises, and famous cosplayers and content creators.
DreamHack gives back to local San Diego community
DreamHack launched multiple initiatives to support San Diego during its first visit to the city including contributing $1 million worth of tickets to students at schools through the area and providing discounts for U.S. military members.
Set It Off, City of Sound rocked centerstage on Saturday night
Los Angeles-based rock band Set It Off headlined the Main Stage on Saturday. The band, which has 528 million plays on its top 10 Spotify tracks, was joined by opening acts City of Sound and Scene Queen.
COMPETITION RESULTS
Rocket League Championship Series Winter Major
- $310,000 Prize Pool
- WINNER: Karmine Corp
The top 16 internationally ranked Rocket League squads battled it out in San Diego for the most exciting major of the season, with online viewership peaking at over 270,000. Karmine Corp edged out FaZe Clan to secure the victory and took home the lion’s share of the $310,000 prize pool.
Snapdragon Pro Series Powered by Samsung Galaxy Mobile Challenge Finals: North America
- $100,000 Prize Pool ($50,000 per title)
- BRAWL STARS WINNER: STMN Esports
- CLASH OF CLANS WINNER: Lotus Gaming
The Snapdragon Pro Series powered by Samsung Galaxy featured top North American mobile esports competitors as they battled for $100,000 in total prizing. Lotus Gaming took home the Snapdragon Pro Series Clash Of Clans championship title, while STMN Esports lifted the Brawl Stars trophy. Tribe Gaming and STMN Esports additionally secured spots at the highly anticipated $200,000 Mobile Masters competition at DreamHack Japan (May 13-14).
DreamHack Open Ft. Fortnite
- $250,000 Prize Pool
- WINNER: Kwanti & Threats
Kwanti & Threats claimed the top spot and their share of the $250,000 prize pool at the DreamHack Open Ft. Fortnite, which kicked off this weekend. The three-part Zero Build competition continues at DreamHack Dallas (June 2-4) and DreamHack Summer in Sweden (June 16-19), with the top 10 duos from each festival qualifying for the $2 million Gamers8 Featuring Fortnite event from July 6-9 in Riyadh, Saudi Arabia.
DreamHack Fighters
- $100,000 Prize Pool
- WINNERS: All details are available on the website.
DreamHack San Diego featured a number of professional and amateur fighting game tournaments throughout the weekend, including Brawlhalla, Super Smash Bros. Ultimate, Super Smash Bros. Melee, Street Fighter V, Tekken 7, and many more. More than 11,000 viewers tuned into the official DreamHack Fighters broadcast on the final day of competition, which featured some of the event’s top competitors.
BYOC LAN Tournaments & Freeplay
- $40,000 Prize Pool
BYOC LAN is the core of any DreamHack festival. DreamHack San Diego featured 10 BYOC tournaments across eight titles, including Overwatch 2, VALORANT, Rocket League, and more.
DreamHack Magic
- $130,000 Prize Pool
- WINNER: Joshua Willis
DreamHack San Diego hosted Round 2 of the United States Magic: The Gathering Regional Championship. The country’s best Magic: The Gathering players competed for their chance to qualify for The Gathering Pro Tour and the Magic World Championship.
Cosplay Championships
- $3,000 Prize Pool
DreamHack San Diego offered a hub for local and national cosplayers. Competitors toured the festival floor, participated in the Cosplay Championships, and walked the audience through their creative process.
Novice
- 1st — Ashleythegraham
- 2nd — X_PROT_492
- 3rd — Kat.Cos.11
Artisan
- 1st — VivSai
- 2nd — Maike Huster
- 3rd — Chaosplay Karma
Expert
- 1st — Sinister Propz
- 2nd — Divine Creations
- 3rd — Nylo Ren
Powered by WPeMatico
DreamHack San Diego, a three-day gaming lifestyle festival, has announced its expanded slate of programming for the weekend of April 7-9, 2023, at the San Diego Convention Center. The festival’s first-ever stop in San Diego will feature tentpole esports tournaments across the most popular titles, an exclusive screening of The Super Mario Bros. Movie with celebrity guests, an assortment of casual and competitive LAN experiences with nearly $1 million in total prizing, the launch of a brand new charity initiative in partnership with the Autism Society San Diego, and much more.
Rocket League Championship Series Winter Major
The top 16 internationally ranked Rocket League squads will descend upon San Diego for the most exciting major of the season: the Rocket League Championship Series Winter Major. The $310,000 tournament will take place at the RLCS Stage at DreamHack San Diego. DreamHack attendees can secure their spot with an RLCS Seating add on.
Top Brawl Stars, Clash of Clans teams face off in largest-ever Snapdragon Pro Series powered by Samsung Galaxy North American competition
The Snapdragon Pro Series powered by Samsung Galaxy will feature top mobile esports competitors from North America as they compete for $100,000 in total prizing. Fans can watch the live Brawl Stars and Clash of Clans finals at the festival or visit the Snapdragon Pro Series booth to learn more about how to go from competing on their couch to becoming a global champion.
DreamHack San Diego is just one of many Snapdragon Pro Series competitions around the world.
Drop in on a $250,000 Fortnite Tournament open to all BYOC ticket-holders
Fortnite will return to DreamHack’s casual and competitive lineup with the DreamHack Open Featuring Fortnite, a Zero Build competition kicking off at DreamHack San Diego. Available to all BYOC ticket holders, the competition provides an opportunity for attendees of all skill levels to test their mettle and clash for $250,000 in prize money.
DreamHack Magic
DreamHack San Diego hosts Round 2 of the United States Magic: The Gathering Regional Championship. The country’s best players will compete for their share of the $130,000 prize pool and a chance to qualify for The Gathering Pro Tour and the Magic World Championship.
DreamHack Magic also offers competitive and casual formats for players of all types, including:
- An open $10,000 Phyrexia: All Will Be One sealed tournament
- An open $10,000 standard tournament
- Hourly drop-in tournaments
- Open play Commander
- Four and eight-person events throughout each day
Between sets, attendees can visit the Magic Artist Alley, chat with MTG influencers, and teach new players about the classic card game through MagiKids.
Cosplay at DreamHack San Diego
A cornerstone of gaming community and culture, DreamHack San Diego will be a hub for local and national cosplayers. Some of the biggest names in cosplay will tour the festival floor, participate in the $3,000 Cosplay Championships, and walk through their creative process during onsite panels.
DreamHack San Diego will feature dozens of popular cosplayers and content creators, including:
- LoveBunny
- Andrew McLean
- DinoGraveyard
- IvySprings
- & many more to be announced soon
Explore DreamHack’s Expansive Artist Alley and Marketplace
Creatives from around the country will host pop-up shops with gaming and culture-inspired prints, pins, comics, and more at the festival’s Artist Alley. Several artists will be debuting DreamHack-exclusive merchandise only available in San Diego.
The Artist Alley will host over 20 artists, including:
- BizBazClub
- Moonshine Charms
- CuteSewLuna
- N2Apparel
- & many more!
Exclusive The Super Mario Bros. Movie Screening
Watch one of the biggest video game movie releases of the year on one of DreamHack San Diego’s biggest stages. This will be one of the movie’s largest exclusive showings in the U.S., taking place at the Main Stage for all attendees.
Dream Big by DreamHack and Autism Society San Diego
DreamHack San Diego and Autism Society San Diego are teaming up to launch Dream Big, an initiative to raise autism awareness and funds for the non-profit during Autism Acceptance Month. Attendees can use promo code DREAMBIG when purchasing a DreamHack ticket for a 20% discount, with 50% donated directly to Autism Society San Diego.
Celebrity guests are also getting involved, including:
- Anjali Bhimani
- Brent Noll
- Eric Bauza
- Jessica Dicicco
- Jon Allen
- & many more, with additional guests to be announced soon
Guests can get involved at the festival or at home through social media campaigns, fundraising, and on-site events.
DreamHack Fighters
The San Diego fighting game community will have opportunities to connect and compete in 11 titles. Some of the DreamHack San Diego fighting game activities include:
- Brawlhalla Esports – DreamHack San Diego is the year’s first tournament stop for Brawlhalla’s 2023 esports program, with $70,000 in prizing across singles and doubles circuits.
- DreamHack Fighters – DreamHack will host 14 tournaments – including singles and doubles play – across popular fighting game titles. Each tournament game requires a $1 fee to play, with cash prize pools across each competition. Participating titles include:
- Super Smash Bros. Ultimate
- Super Smash Bros. Melee
- Guilty Gear Strive
- Street Fighter V
- Tekken 7
- & more
$40,000 BYOC LAN Tournaments & Freeplay
Competition takes place on and off the stage at DreamHack San Diego, including 10 bring your own controller (BYOC) tournaments across eight titles. Festival goers can compete against fellow festival attendees in Overwatch 2, VALORANT, Rocket League, and more, with nearly $40,000 up for grabs throughout the weekend.
Casual players can either grab a BYOC LAN spot or take part in the largest-ever Freeplay experience at a DreamHack event. Jump on a PC to go head-to-head with other attendees or enjoy couch co-op in the all-new console Freeplay area, which includes over 50 systems to play on.
Dethrone the King of the Hill
Throughout the weekend, DreamHack attendees are invited to climb the Pyramid and dethrone the King of the Hill in Fortnite. Play against attendees and surprise stars head-to-head for a chance to sit atop one of DreamHack San Diego’s biggest stages.
DreamHack’s Largest Arcade Cabinet Library
DreamHack San Diego brings the largest arcade of any DreamHack festival to date, with 50 cabinets and something for everyone to enjoy. Attendees can mull through a library of arcade favorites, including both retro classics like Pac-Man and Galaga, as well as modern mainstays like Dance Dance Revolution – all free to play with general admission.
Powered by WPeMatico
Allied Esports and NASCAR announced an event tour that will bring gaming activations to racing fans in 2021.
The Allied Esports Truck, North America’s first and only 18-wheel gaming truck, will make seven stops at NASCAR Cup Series race Midways and Fan Zones starting August 6-8 at Go Bowling at the Glen in Watkins Glen, New York and concluding November 7 at the NASCAR Cup Series Championship in Phoenix, Arizona.
The 80-foot, 35-ton mobile gaming arena, which includes a main stage, caster booth, roof deck, and full production capabilities, will host gameplay featuring Rocket League and Mario Kart 8 Deluxe, as well as iRacing on simulators. Participating fans will have the chance to play for prizes and giveaways throughout each weekend activation. On select dates, fans will also have the first opportunity to get their hands on a limited demo of the new NASCAR 21 video game from Motorsport Games.
The Allied Esports Truck made its sporting event debut at the 2018 DAYTONA 500. Since then, the popular mobile competition arena has been a regular attraction at some of the biggest gaming, sports, entertainment, and consumer events, including Super Bowl LIII, CES, DreamHack, WonderCon, KAABOO, E3, VidCon, and Posty Fest.
“The integration of gaming into major sporting events is a family focused, entertaining way to attract new audiences and brands. The Allied Esports Truck shines a spotlight on gamers and the communities they live in, and we are thrilled to partner with NASCAR to bring racing and gaming fans across the country a new race weekend experience,” Jud Hannigan, CEO of Allied Esports, said.
“Gaming has had a massive impact on the world of NASCAR over the past year and a half – to the point where it is now undeniably part of the sport’s DNA in the digital age. With that in mind, as fans across the nation return to our race tracks this summer and fall, we believe it’s crucial that gaming plays a central role in that on-site NASCAR experience – and Allied Esports is helping us accomplish that in a truly unique way,” Nick Rend, managing director of gaming at NASCAR, said.
Powered by WPeMatico
-
BetAlert6 days agoBrazilian Institute of Responsible Gaming Launches BetAlert
-
Compliance Updates6 days agoGerman Betting Association Warns of Rise of Black Market Gambling
-
Latest News6 days ago
Playson revives its rare scatter-pays mechanic in Golden Penny x1000
-
Latest News6 days ago
Evoplay howls at the moon in atmospheric new release Lunar Wilds
-
casinos online chile6 days ago
Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile
-
Latest News6 days ago
The Kraken awakens in Stakelogic’s latest slot adventure
-
Latest News6 days ago
Blueprint Gaming makes bonus waves in Rise of Atlantis Legacy
-
Amusnet5 days ago
Amusnet Announces Strategic Partnership with Inbet
