What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.

To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.

The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.

Meet the Experts

Before diving into the tips, here are the people sharing their insights:

Daria Maichuk Affiliate Manager at N1 Partners

Veronika Ponomareva Head of Customer Service at RichAds

 

What is RichAds?

RichAds is an ad network offering a wide range of traffic sources, including:

• Telegram ads
• Push notifications
• Popunders
• Domain redirects
• Native ads
• Display traffic

Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.

 

How to Choose an iGaming Offer: Expert Advice

We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.

1. What parameters of an iGaming offer should be analyzed first before launching?

Daria Maichuk

“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”

Veronika Ponomareva

“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.” 

2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?

 Daria Maichuk

“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”

Veronika Ponomareva

“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.” 

 

3. How does a brand’s license affect the choice of GEO and traffic?

Daria Maichuk

“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”

Veronika Ponomareva

“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.” 

4. Which three GEOs currently deliver the highest ROI in iGaming, and why?

Daria Maichuk

“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.

Canada: fast-growing, high trust in licensed brands, boosting CR and retention.

Australia: players spend more, stay active longer, and convert well into deposits.”

Veronika Ponomareva

“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”

5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?

Daria Maichuk

“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”

Veronika Ponomareva

“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.” 

6. Top 3 traffic sources for iGaming in 2025?

Daria Maichuk

“Google: high-intent users, precise targeting.

Facebook: huge reach, flexible creative testing.

SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”

Veronika Ponomareva

“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.

Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.

Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.” 

7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?

Daria Maichuk

“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”

Veronika Ponomareva

“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”

8. How many FTDs are needed to objectively evaluate an iGaming offer?

Daria Maichuk

“PPC: 20–30 FTD.

Facebook (slots): 20–30 FTD.

Facebook (crash games): at least 100 FTD.

In-app: around 100 FTD.”

Veronika Ponomareva

“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.” 

9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?

Daria Maichuk

“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”

Veronika Ponomareva

“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”

10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?

Daria Maichuk

“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”

Veronika Ponomareva

“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”

11. Which statistical indicators show that an offer can be scaled?

Daria Maichuk

“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”

Veronika Ponomareva

“Simply, a more or less stable ROI is the main indicator here.”

12. How to scale an offer within one source without lowering CR?

Daria Maichuk

“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”

Veronika Ponomareva

“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”

Conclusion

The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.

RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.

Launch smarter campaigns, work with the right offers, and grow your iGaming profits!

The post How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise appeared first on Gaming and Gambling Industry in the Americas.

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Editorial Note

This article is provided solely for informational and entertainment purposes. Nothing within should be interpreted as legal, financial, or professional advice. Readers should carry out their own research before participating in any gambling activities or signing up with any online casinos mentioned. 

Gambling Caution

Online gambling comes with financial risks and may lead to addictive behavior or monetary loss. We urge all readers to gamble responsibly. If you or someone you know is struggling with gambling, professional help is available. In New Zealand, you can dial 0800 654 655 or text 8006.

18+ only. It is up to each individual to verify whether online gambling is permitted under their local, state, or federal laws. Neither the publisher, the authors, nor any syndication partners condone or support unlawful gambling. Participation in online gambling is done at the reader’s own discretion and risk.

Affiliate Transparency

This article may include affiliate links. If you click on a link and make a purchase or register, a commission may be earned, at no extra cost to you.

Syndication and Liability Disclaimer

Any third-party publishers, media platforms, or syndication partners that republish this content do so understanding that it is meant for informational purposes only. These entities are not responsible for the legality, accuracy, or interpretation of the material.

CONTACT: Company: Roby Casino
Website: https://robycasino.com
Email: [email protected]
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New York City, NY, May 26, 2025 (GLOBE NEWSWIRE) —

After more than a decade of anticipation, Rockstar Games has officially announced that Grand Theft Auto VI will release on May 26, 2026.

Set in the vibrant, Miami-inspired Vice City, the game promises a thrilling narrative featuring protagonists Jason Duval and Lucia Caminos. As excitement builds, fans are not only eagerly awaiting gameplay but also exploring new ways to engage with the franchise.

Enter BetUS, a leading sportsbook that has introduced exclusive GTA 6 prop bets, allowing enthusiasts to wager on various aspects of the upcoming game.

START BETTING ON GTA VI AT BETUS

From predicting character appearances to speculating on release details, BetUS offers a unique platform for fans to immerse themselves further into the GTA universe.

The frenzy reached a new peak when Rockstar’s latest trailer smashed view-count records within hours, and BetUS immediately mirrored that buzz on its odds board.

Why BetUS Is the Best GTA 6 Gambling Site

Established in 1994, BetUS has carved a niche in the sportsbook industry by offering innovative and entertainment-focused betting options.

Celebrating its 30th season, the platform is renowned for its novelty prop bets, having previously featured wagers on events ranging from celebrity appearances to unconventional topics like egg prices.

With a global license and a commitment to providing a secure betting environment, BetUS stands out as a trustworthy destination for gamers and bettors alike.

Their foray into GTA VI prop betting underscores their dedication to blending pop culture with betting opportunities, offering fans a chance to engage with the game’s universe in unprecedented ways.

If BetUS can price everything from the next pontiff to breakfast-table egg costs, you’d better believe it can handicap GTA VI drama with precision.

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Exclusive BetUS GTA 6 Prop Bets

BetUS has unveiled a series of intriguing prop bets centered around GTA 6, allowing fans to speculate on various game elements:

Character Cameos

Will Michael De Santa make a cameo in GTA VI?

• Yes: -240
• No: +160

Celebrity Appearances

BetUS offers odds on potential celebrity appearances in the game:

• DJ Khaled: -400
• Snoop Dogg: +400
• Eminem: +450

Future Betting Markets We Expect to See for GTA VI

As the release date approaches, BetUS is anticipated to expand its GTA VI betting markets. Potential future wagers might include:

• Will GTA 6’s release be delayed beyond May 26, 2026?
• Will the game’s standard edition retail price exceed $79.99?
• Will GTA 6 be available on PC at launch?
• Will the game feature a playable female protagonist?
• Will the map include a version of the Florida Keys?
• Will Jason meet his fate before the final mission?
• Will the launch-day patch exceed 50 GB?
• Will a playable Florida Keys DLC drop within the first year?

These speculative markets offer fans a dynamic way to engage with ongoing developments and rumors surrounding the game.

GTA 6 Fan Theories Worth Wagering On

From YouTube freeze-frames to sprawling Reddit megathreads, every second of the two GTA VI trailers is being dissected for hidden meaning. The collective sleuthing has spawned a handful of theories so compelling that BetUS traders are already sketching draft lines on chalkboards.

Here are the six hottest narratives bettors are buzzing about:

• Lucia Double-Crosses Jason – A lingering shot of the duo in a tense getaway, paired with Lucia’s cryptic “trust no-one” voice-over, has fans sure she’ll betray her partner mid-campaign.
• Jason Is an Undercover Cop (or Informant) – Forum detectives point to his clean-cut mugshot and a suspicious police-scanner line in Trailer 2 as proof he’s working both sides of the law.
• Hurricane-Level Weather Twists Missions – Leaks hint at a dynamic system where tropical storms flood streets, change traffic AI, and even shutter certain heists until skies clear.
• A Map That Stretches Past Vice City Into the Florida Keys – Fan cartographers have aligned trailer landmarks with satellite shots of the real Everglades, suggesting road trips far beyond neon downtown.
• Cameos From the GTA V Crew – Eagle-eyed viewers swear a blond woman in a beach montage is Tracy De Santa, fueling odds on whether any of her family members—or Franklin—show up.
• The “Anniversary Drop” Release‐Date Swerve – A vocal subset still believes Rockstar will surprise-launch on 17 September 2025 to mirror GTA V’s debut, despite the official May 2026 line.

Each storyline echoes Rockstar’s long-running love of dramatic turns, making them perfect fodder for novelty props. BetUS is already monitoring subreddit sentiment and trailer view spikes, so expect fresh markets the moment the next teaser lands.

Step-by-Step — How to Bet on GTA VI at BetUS

Engaging with GTA 6 prop bets on BetUS is straightforward:

1. Create an Account: Visit the BetUS website and sign up.
2. Deposit Funds: Choose your preferred payment method, including options like credit cards or e-wallets.
3. Navigate to Entertainment Bets: Find the GTA 6 betting section under the entertainment category.
4. Place Your Bets: Select your desired prop bets and confirm your wagers.

BetUS ensures a user-friendly experience, making it easy for both seasoned bettors and newcomers to participate.

Best Online Slots With GTA-Style Vibes

For fans seeking gaming experiences reminiscent of GTA’s themes, consider these online slots:

• Narcos™ (NetEnt): Delve into the world of cartels and law enforcement.
• Sticky Bandits: Trail of Blood (Quickspin): Experience high-stakes heists in a Wild West setting.
• The Heist (Betsoft): Engage in classic robbery adventures.
• Punk Rocker (Nolimit City): Immerse yourself in urban chaos and rebellion.
• Crime City™ (Endorphina): Navigate the neon-lit underworld of crime.

These slots capture the essence of GTA’s gritty and adventurous spirit.

Mobile GTA 6 Online Gambling — Wager Anywhere

In today’s fast-paced world, the ability to place bets on the go is essential. BetUS’s mobile platform ensures that users can engage with GTA 6 betting anytime, anywhere. The mobile-optimized website and dedicated app provide:

• Seamless Navigation: Intuitive design allows for easy access to betting markets and account management.
• Real-Time Updates: Stay informed with live odds and instant bet confirmations.
• Secure Transactions: Robust security measures ensure safe deposits and withdrawals on mobile devices.
• Responsive Design: The platform adapts to various screen sizes, offering a consistent experience across smartphones and tablets.

Whether you’re commuting, traveling, or simply away from your computer, BetUS’s mobile platform ensures that the excitement of GTA 6 betting is always within reach.

GTA VI Gambling Sites — FAQs

Is GTA 6 Really Coming Out?

Yes – Rockstar has publicly confirmed that the next mainline entry is in active development and on the way. Two official trailers, multiple investor calls, and a fixed launch window all underscore that GTA VI is more than rumor; the studio is already deep into polishing and marketing.

What Is the Release Date of GTA VI?

Rockstar currently lists 26 May 2026 as the worldwide street date. While prior installments saw delays, this is the most recent and authoritative timeline, and all licensing partners—including BetUS—use that date for their betting markets.

What Year Will GTA 6 Take Place?

Rockstar hasn’t stamped a calendar year on the narrative yet, but trailer clues—modern smartphones, social-media feeds, 2023-style muscle cars—strongly imply a contemporary setting in the mid-2020s. If the studio’s pattern holds, in-game events will mirror real-world pop culture right around the title’s actual launch window.

Can You Pre-Order GTA VI?

Pre-orders are not live as of today; retailers typically open reservations three to six months before release once Rockstar reveals final box art and edition tiers. You can, however, join Rockstar’s mailing list or set alerts with major storefronts so you’re first in line when pre-orders drop.

Can I Bet on GTA 6-Related Events?

Absolutely—you can already place specialty wagers at BetUS on everything from cameo characters to story outcomes. The entertainment-props lobby inside the sportsbook lists dozens of GTA VI markets and will add more as launch day approaches.

Are There Any Bonuses for New Users on BetUS?

Yes—new sign-ups can unlock a generous sports welcome package that boosts your first deposit. Details change periodically, so check the promotions page or live chat for the freshest offer before you register.

Can I Bet on Other Video Games at BetUS?

You sure can. Beyond GTA VI, BetUS routinely posts odds for major esports titles and other blockbuster releases, giving gamers plenty of wagering variety year-round.

Final Thoughts on GTA VI Online Gambling

The anticipation for GTA 6 is palpable, and BetUS offers fans a unique avenue to engage with the game’s universe even before its release.

By providing a platform for prop bets and related gaming experiences, BetUS bridges the gap between gaming and betting, enhancing the excitement for fans worldwide.

As the release date approaches, now is the perfect time to immerse yourself in the world of GTA 6 through BetUS’s innovative offerings.

Editorial Note

This article is provided solely for informational and entertainment purposes. Nothing within should be interpreted as legal, financial, or professional advice. Readers should carry out their own research before participating in any gambling activities or signing up with any online casinos mentioned. 

Gambling Caution

Online gambling comes with financial risks and may lead to addictive behavior or monetary loss. We urge all readers to gamble responsibly. If you or someone you know is struggling with gambling, professional help is available. The National Council on Problem Gambling (NCPG) can be contacted at 1-800-522-4700 or visited online at www.ncpgambling.org.

21+ only. It is up to each individual to verify whether online gambling is permitted under their local, state, or federal laws. Neither the publisher, the authors, nor any syndication partners condone or support unlawful gambling. Participation in online gambling is done at the reader’s own discretion and risk.

Affiliate Transparency

This article may include affiliate links. If you click on a link and make a purchase or register, a commission may be earned, at no extra cost to you.

Syndication and Liability Disclaimer

Any third-party publishers, media platforms, or syndication partners that republish this content do so understanding that it is meant for informational purposes only. These entities are not responsible for the legality, accuracy, or interpretation of the material.

BetUs 

Registered Office Address: Cooper Square, New York, NY 10003, USA

Company Website: https://betus.com/

Email: [email protected]

CONTACT: BetUs 

Registered Office Address: Cooper Square, New York, NY 10003, USA

Company Website: https://betus.com/

Email: [email protected]