Latest News

How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team

Published

8 months ago

March 12, 2025

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Reading Time: 4 minutes

If you – an affiliate marketer – can generate quality traffic, then you can easily secure offers with competitive CPA rates. However, these often come with limited daily caps – a well-known pain point in the market. Other pain points include advertisers who are afraid of running into high costs, are reluctant to share other GEOs with advertising networks, or simply don’t trust you.
The problem of limited caps becomes even more apparent when resources allow affiliates to drive traffic in large volumes, and due to constant caps, partners have to gather dozens of offers at once in order to earn.
In this article, Betmen Affiliates and Marsa Team explain how to go about building relationships in the iGaming market. We discuss how the two companies worked using a spend-based traffic payment model with no volume limitation, and why such conditions are a real growth opportunity for affiliate marketers.

How Teams Typically Take on Offers and the Problems They Face
When an Affiliate Sales Manager agrees on an offer’s terms, rates and an offer’s technical aspects, the next step for partners is the test run. This usually involves 25-50 FTDs (first-time deposits). After the traffic is delivered, the advertiser checks the profitability over 1-2 weeks, analyzing player behavior, the percentage of bonuses that were used, and other metrics.
If the traffic quality is deemed suitable, the affiliate is given a small daily cap. The CPA rate, however, remains unchanged or increases slightly, resulting in little profit to the affiliate marketer in this collaboration.

We can see two issues with this partnership model:

1. Limited scaling opportunities. Very often, the advertiser may not be ready to provide a significant increase in the cap — for example, increasing to 70 daily FTDs instead of 50. Volumes such as these are insufficient for a large team of affiliate marketers. This means new offers must constantly be found, leaving the affiliate team to have to adapt to a new product and new conditions each time. Circumstances such as these make it hard to predict profits.

2. Even a converting offer might not be profitable. Let’s say an affiliate team has a good deal whereby they provide high-quality traffic and bring in a positive – though not high – ROI of 30%. With a volume of 50 daily FTDs, income is indeed insignificant. With a CPA of $100, in a month, an affiliate team could earn:

This offer results in a profit of around $1,000 per day. Working with the advertiser under these conditions is pointless if the offer can’t be scaled. However, if volumes were increased tenfold with profits of $349,000, the situation would certainly be more appealing, right?

The Uncapped Model Used by Marsa Team and Betmen Affiliates
To transition to an uncapped model, partners had to achieve a certain level of traffic quality without increasing the cost of acquiring deposits to critical levels. Team leads from both sides communicated regularly to solve problems together: they worked on targeting by excluding smaller cities, adapted age groups, and adjusted creative approaches. The Marsa Team was open to suggestions, and the quality of traffic started to improve.

Quality traffic always leads to higher lead costs, so Betmen Affiliates suggested that the Marsa team switch to a spend-based payment model and drive traffic at any volume – a proposal which was much more interesting and profitable than working on a CPA basis.

The spend-based model works like this: First, the GEO is selected, and the deposit price is set. Partners then receive a fixed percentage of their advertising expenses when they meet their target. The quality of the traffic is evaluated as a percentage based on the 14-day Deposit OAS (On Average Spend). For example, if you agreed on terms of 25% on the amount spent with a 70% 14-day Deposit OAS, you would earn $2,500 for every $10,000 spent on advertising.

The main difference with the spend-based model is that the same lead may cost $100 under a CPA model and twice as much when working on a spend-model. This means that the team sets its own cost per lead. The only condition is higher traffic quality: the advertiser will expect that these types of players will show better results than those acquired through CPA.

How to Get an Uncapped Offer and Other Traffic Conditions
We have two main recommendations:

Build a relationship of trust with the advertiser. Approach requests to improve traffic quality not as a signal to terminate the offer but as an opportunity for long-term cooperation. The advertiser can always help with recommendations and advice — optimize campaigns together, and the partner will notice that you’re interested in mutual success.
Test multiple approaches and analyze all available metrics. If you want to drive traffic using the spend-based model with no caps, you’ll need to find an approach that gives you the most cost-effective FTD acquisition price and provides the advertiser with the required quality.

It may take months before you and your partner come to a mutual understanding, but the numbers speak for themselves as it is well worth it!

Where to Get an Uncapped Offer?
At Betmen Affiliates, we aim for long-term and mutually beneficial cooperation. All you need to do is bring in quality traffic, and in return, we’ll purchase all your traffic volume. Register on the Betmen Affiliates website to kickstart a productive, successful collaboration.

The post How to Drive Traffic Without Caps and Earn Without Limits? Betmen Affiliates x Marsa Team appeared first on European Gaming Industry News.

3 Lucky Baozhu

TaDa Gaming Releases “3 Lucky Baozhu”

Published

37 minutes ago

November 3, 2025

Niji Narayan

Reading Time: 2 minutes

TaDa Gaming, has added to its renowned TriLuck series with a classic Chinese themed slot game, 3 Lucky Baozhu. Offering multiple ways to win, 1000x max and 97% RTP, this gorgeously colourful game sparkles and crackles with fortune and good luck.

The five reels, three rows, 50 fixed paylines grid holds traditional symbols including Caishen god of wealth, lucky red envelopes, lanterns and musical instruments. Above the grid, the “3 pots” are the blue, green and purple baozhu – or firecrackers – consistently growing in size and ready to explode anytime.

A Mandarin text reading fu or “fortune” is the wild. Appearing only on reels two, three, four and five in the main game, it will substitute for all symbols except the firecracker feature symbols. Wins are formed by three of a kind. However, the generous Caishen will award a prize with just two matches on any payline he appears on.

The three firecracker symbols on the grid are also the scatters to trigger the bonus games. With each firecracker holding its own bonus, when three form a winning combination, one, two or even three bonus games can come into play simultaneously depending on the mix of firecracker colours.

Each bonus game begins with free spins. Purple and blue triggering firecrackers give three free spins, while green gives four. The purple firecracker or Double Up bonus puts two sets of reels into play. The blue or Ultra Spins bonus will boost coin symbol values, while green Extra adds an additional free spin, raising the count to four.

When players enter any bonus game, six kinds of Gold Coin symbols and blank positions only will appear. Each coin that lands will reset the free spin counter to three or four depending which firecracker triggered the bonus round.

The Gold Coins vary between plain gold to Mini, Minor, Major, Grand and Baozhu Grand jackpots. Jackpot values are dynamically based on the triggering wager and the deliberately wide range means 3 Lucky Baozhu will appeal to both casual players and high rollers.

Following on from earlier TriLuck releases 3 Coin Treasures, 3 Lucky Piggy and 3 Coin Wild Horse, the underlying “3 Pots” gives a Hold & Win style experience, while each slot’s unique theme and gameplay adds a new twist to the experience.

Sean Liu, Director of Product Management at TaDa Gaming, said: “The triple pots mechanic has global appeal for players. From LatAm to North America and across Europe, we have seen players’ positive reaction to the potential for all three features to trigger simultaneously. 3 Lucky Baozhu delivers this engaging gameplay in a sparkling fireworks’ themed slot to great effect.”

The post TaDa Gaming Releases “3 Lucky Baozhu” appeared first on European Gaming Industry News.

Danish Gambling Authority

Peter & Sons Announces Partnership with Royal Casino

Published

37 minutes ago

November 3, 2025

Niji Narayan

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Reading Time: < 1 minute

Peter & Sons has announced a new partnership with Royal Casino, one of Denmark’s most established and trusted online casino brands. This collaboration marks a significant step in Peter & Sons’ continued growth across regulated European markets and reinforces its commitment to bringing creative, story-rich gaming experiences to players worldwide.

Royal Casino brings more than three decades of experience in the Danish gambling industry. Licensed and regulated by the Danish Gambling Authority (Spillemyndigheden), the operator stands for quality, transparency and a player-first approach. Its strong reputation and commitment to safe, responsible entertainment make it the perfect partner for Peter & Sons’ expansion into Denmark.

Through this partnership, Danish players will gain access to Peter & Sons’ growing portfolio of slots, featuring the studio’s signature combination of handcrafted illustration, cinematic sound design, and gameplay that pushes the boundaries of creativity. The collaboration not only expands Peter & Sons’ European footprint but also supports RoyalCasino.dk’s goal of continuously enriching its portfolio with top-tier, innovative content from world-class developers.

Denmark represents one of the most mature and well-regulated iGaming markets in Europe, offering both opportunity and challenge for premium studios. For Peter & Sons, this expansion is a strategic move — a chance to engage with an audience that appreciates craftsmanship, fair play and originality.

With this launch, Peter & Sons continues to build momentum in Europe following recent certifications and market entries in regions such as the UK, Italy and the Netherlands. As the studio’s global presence grows, one thing remains unchanged: its dedication to redefining what online casino gaming can be — fun, fair and full of imagination.

The post Peter & Sons Announces Partnership with Royal Casino appeared first on European Gaming Industry News.

Baltics

DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics

Published

37 minutes ago

November 3, 2025

Niji Narayan

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Reading Time: 2 minutes

DATA.BET, a leading sportsbook solution supplier, has signed a content deal with Entain NCE, to strengthen the esports betting offer of their brands (Optibet and Klondaika) across the Baltics and Nordics – with Estonia as a key rollout market.

Through the collaboration, Entain and its portfolio of brands will receive DATA.BET’s premium esports coverage. The package includes a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement Widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen. The partnership is designed to help Entain brands and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.

With the deal, Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.

“This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that’s rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience. We’ve aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout next,” said Otto Bonning, Head of Sales at DATA.BET.

“We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment for Esports as we do. DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions,” said Hendrik Ahuna, Director of Sportsbook at Entain NCE.

The post DATA.BET Now Powers Esports for Entain NCE Across Baltics & Nordics appeared first on European Gaming Industry News.