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ClickOut Media casts its sports betting predictions for 2025

Published

1 year ago

January 6, 2025

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Reading Time: 3 minutes

As the sports betting industry continues to evolve, the year 2025 is poised to usher in a wave of innovation, technology and strategic growth. Advancements in technology and data analytics are reshaping the way bettors engage with their favourite sports.

ClickOut Media, the established multi-channel marketing company whose expertise cover multiple niches including the betting sphere, takes a closer look at what the new year holds for sports betting predictions and how players, operators and regulators can prepare for the upcoming changes.

Rise of AI-powered predictions

Artificial Intelligence (AI) has already made its mark on sports betting, and in 2025, its ever-present role is set to expand. At the heart of AI’s influence lies its predictive analytics. Machine learning algorithms are becoming more sophisticated, capable of analysing vast data sets to predict outcomes with greater accuracy. Considering variables such as player performance, team dynamics, historical data and even weather conditions, these systems are providing bettors with increased real-time, data-driven insights. For operators, integrating AI into their platforms will be a game-changer, ensuring that the personalised approach guarantees users recommendations that align with their preference and risk appetite, transforming every bet into a bespoke experience.

Expansion of micro-betting

Micro-betting, the ability to place bets on specific moments within a game, will also see its presence within the landscape grow over the next 12 months. This will be particularly true in markets such as the US where sports betting is maturing as a product. With the proliferation of 5G and faster internet speeds, real-time micro-betting is becoming increasingly seamless which aligns directly with younger bettors who favour a dynamic and engaging betting experience. AI again makes its mark within this forecasted shift, with an ever-growing number of analytics platforms using the phenomenon to provide real-time data and predictions, allowing bettors to make informed decisions as games are unfolding.

Emergence of esports

When we think of sports betting, traditional sports like football, basketball and horse racing usually dominate the conversation. However, esports is no longer a niche market, rather a mainstream betting category with its influence set to experience a continued upward trajectory in 2025. Millennials and Gen Z, the digital natives, are leading the charge in esports betting with both groups not just watching esports, but actively participating, placing bets and engaging in fantasy leagues. According to a 2023 report by the Esports Integrity Commission, more than 70% of esports bettors are under 35. As more betting options emerge, driven by technological innovations like AI, mobile apps and cryptocurrency, sportsbooks are likely to expand their esports betting options to cater for a vast tech-savvy, youthful audience.

Blockchain’s growing influence

Originally created for the financial sector and trading of digital currencies, blockchain has been growing its reach in recent years with the sports betting sphere a market of particular interest that is set to make considerable strides in 2025. Sports betting has always been surrounded by a layer of controversy and risk of corruption. Blockchain technology has the potential to revolutionise the industry by offering greater transparency, security and fairness to players. Smart contracts, which automate payouts based on match results, are expected to gain steady adoption. A greater number of betting platforms will continue to also accept cryptocurrencies, putting more trust in the hands of bettors with no sharing of personal data required like bank account numbers or credit card details. User safety will also be strengthened through the reduction of data breaches and identity thefts that are linked to standard payment channels.

Conclusion

The sports betting industry in 2025 is set to be more dynamic, data-driven and user-centric than ever before. With innovations like AI, blockchain and micro-betting leading the charge, both operators and bettors will benefit from a more engaging and transparent ecosystem. For operators looking to stay ahead, focusing on technology, user experience and responsible gambling will be key to success. ClickOut Media, in its role as a global marketing and content company, remains committed to providing invaluable insight and coverage on the evolving and exciting developments as 2025 unfolds.

The post ClickOut Media casts its sports betting predictions for 2025 appeared first on European Gaming Industry News.

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ClickOut Media casts its sports betting predictions for 2025

Fairplay Exchange

Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival

Published

18 minutes ago

March 10, 2026

Wladimir P.

fairplay-fares:-racegoers-get-off-to-a-winning-start-as-fairplay-exchange-cover-train-fares-for-journey-to-cheltenham-festival

Fast-growing UK betting operator Fairplay Exchange helped racing fans start the Cheltenham Festival in style.

As eager punters from London poured into Paddington Station to make their way to Gloucestershire for day one of the Festival, Fairplay Exchange offered lucky travellers the chance to enter a quiz and have their rail fare covered in free bets.

Fans were put to the test by Sky Racing presenter Callum Halliwell, a familiar face to the racing community. Those who aced the quiz received the cost of their train fare as a free bet from Fairplay Exchange, giving them an extra boost ahead of a week packed with racing action.

Even participants who didn’t win the fare-back prize walked away with a free bet, reinforcing Fairplay Exchange’s commitment to giving back to fans and enhancing the overall Festival experience.

Lawrence Stoker, Chief Operating Officer at Fairplay, said:

“The Cheltenham Festival is the highlight of the year for many racegoers. The excitement starts the moment you board the train at Paddington, and we wanted to make that journey even more enjoyable.

Whether you’re a die-hard racing fan or a casual day-tripper, we hope our campaign added some extra fun to the morning commute and even gave you a little working capital for the week ahead.”

Fairplay Exchange’s mission is simple: revolutionise how people wager, collect, and distribute funds on social bets.

In today’s cashless, tech-driven world, social bets often rely on carrying cash or coordinating bank transfers. Whether it’s a round of golf, a game of pool in the pub, or challenging friends online, the Fairplay app provides a seamless way to hold, distribute, and payout funds safely and instantly.

The post Fairplay Fares: Racegoers get off to a winning start as Fairplay Exchange cover train fares for journey to Cheltenham Festival appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Golden Horsey Winner Grand Chance™

Inspired Brings Golden Horsey Winner Grand Chance to Online, Mobile and Retail Markets

Published

1 hour ago

March 10, 2026

Wladimir P.

inspired-brings-golden-horsey-winner-grand-chance-to-online,-mobile-and-retail-markets

Inspired Entertainment, Inc. is thrilled to unveil the debut of Golden Horsey Winner Grand Chance in the UK and Maltese iGaming markets as well as in UK B3/CAT C retail.

Golden Horsey Winner Grand Chance races onto the reels as a progression of the acclaimed slot, Golden Winner Grand Chance, fusing the franchise’s successful, record-setting mechanics with an energetic horse racing motif. It provides participants with a new, seasonal adventure that’s filled with significant winning possibilities and dynamic gameplay for top-tier omni-channel gaming enjoyment.

Participants can take part via various bonus entry options, such as Free Spins, Gold Bar Stack, Gamble, Fortune Spins offered in both retail and interactive formats, along with Fortune Bet and Bonus Buy in the interactive version. Collector Jockeys, paired with the advanced Grand Chance mechanic, creates multipliers and uncovers pot prizes for thrilling, nail-biting moments. Unexpected reel modifiers and adjustable volatility in the interactive format guarantee that each spin brings thrill and suspense, providing both online and brick-and-mortar operators with a flexible and captivating game suitable for a wide range of players, just in time for the eagerly awaited UK horse-racing season.

Dave Johnston, Head of Inspired’s Bell-Fruit Game Studio, said: “Golden Winner Grand Chance has been a fan favourite for both online players and retail audiences, so bringing it to life with a horse racing twist felt like the perfect next step. It is a playful, fast-paced slot, that’s full of fun, winning moments, precisely what players love, and we can’t wait to see them enjoy this seasonal spin on what has become, a classic favourite.”

The post Inspired Brings Golden Horsey Winner Grand Chance to Online, Mobile and Retail Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Abby Merk

CoinPoker Debuts New App with Rake Free Poker, Signs Abby Merk and Papo MC

Published

1 hour ago

March 10, 2026

Wladimir P.

coinpoker-debuts-new-app-with-rake-free-poker,-signs-abby-merk-and-papo-mc

Online poker platform CoinPoker rolled out a new software client and mobile app in March 2026, alongside rake-free poker games and new additions to its sponsored player roster.

Joining CoinPoker’s ambassador team—already featuring top poker names such as three-time Triton Series champion Mario Mosböck and WSOP Online Main Event champion Benjamin ‘Bencb’ Rolle—are Abby Merk and Alejandro ‘Papo MC’ Lococo.

Abby Merk, known as Abigail ‘Abby Poker’, is a top-ranked professional from Chicago and an award-winning poker content creator. She brings extensive experience in mentoring and leadership, having trained women in strategic thinking through poker.
Papo MC, a freestyle rapper and live tournament star, has over $15 million in earnings, ranks #2 in Argentina behind Nacho Barbero, and holds a World Series of Poker bracelet.

Other notable poker names recently partnering with CoinPoker include Jean-Robert Bellande, Faraz Jaka, Mariano, YoH ViraL, Nik Airball, and Brantzen Wong.

Rake-Free Poker Games

Throughout March, CoinPoker is hosting rake-free poker action, returning all cash game rake and tournament fees to players daily.

First half of March: Players can earn 100% flat rakeback, credited at 08:00 UTC each day.
Second half of March: All rake is returned via Splash Pot cash drops, CoinRaces leaderboards, and the Level Up Series tournaments, featuring boosted prize pools and refunded buy-ins—effectively offering free poker tournaments through March 31.

Level Up Series

The Level Up tournament series introduces CoinPoker’s new multi-day tournaments with features such as bubble protection, blind rollback, and final table deals. Running alongside regular freerolls and MTTs, the series offers extra prize value plus full rake rebates.

The promotion gained coverage on PokerStrategy, while the 100% rakeback offer was highlighted by Esports Insider.

New Software and App Features

Following the software and app launch, CoinPoker has been recognized among the top poker apps by Card Player Magazine and Gambling Insider, recording launch-day traffic of over 7,000 players online—rivaling GGPoker.

The new desktop and mobile clients feature:

In-built player stats powered by PokerIntel
New poker formats including PLO6, All-in or Fold, and Bomb Pot
Enhanced features like EV cashouts, Interactive Emojis, and Throwables
Improved lobby and table interface for No Limit Hold’em, Pot Limit Omaha, and PLO5

Throughout March, all games are effectively free to play, with the platform’s welcome bonus of 150% up to $2,000 returning from April onward.

About CoinPoker

CoinPoker is an online poker platform available for Windows, Mac, iOS, Android, and a web browser client for mobile.

All poker games are played in Tether (USDT), with additional crypto support including Bitcoin, Ethereum, and USDC.
Players in 25+ countries can also deposit via bank transfer.
The site also features a crypto casino and sportsbook alongside poker against real opponents worldwide.