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What Trends Determine iGaming in 2025? Insights from SOFTSWISS Report
What technologies reshape the future of iGaming? Which business models will ensure growth for the companies? SOFTSWISS, a leading tech company with over 15 years of experience in iGaming, shares its much anticipated new iGaming Trends 2025 Report.
The new edition scrutiny describes over 15 major trends classified into specific groups: technology, regulation, marketing and business development. The report is free to download via the link.
Technology: Convergence of AI and Cybersecurity
Artificial Intelligence and Cybersecurity remain among the top technology trends in 2025. According to the SOFTSWISS survey, iGaming stakeholders rate the importance of AI and Machine Learning as 8.2 out of 10. In 2025, AI will remain crucial for personalisation, problem gambling detection and even decision-making automation.
According to the Splunk survey, 36% of cybersecurity professionals rank AI-powered attacks as a top threat. The fear of AI often arises from its unexplored possibility, but addressing today’s prevalent risks is just as important as preparing for future AI-driven threats. The solution can be investments in AI-powered threat detection systems that analyse large volumes of data in real time, detect anomalies, and prevent potential fraud.
Regulatory Landscape
The global regulatory framework is marked by growing fragmentation, with each region introducing increasingly specific compliance requirements that span various aspects of business development, from taxation to player protection. In 2025, a company’s ability to swiftly adapt to these regional differences will be crucial to its success in the market.
Marketing: Brand Awareness is a Key
In 2025, brand awareness will be essential for long-term growth, driving visibility and player loyalty. The goal is to create a clear association with a trusted name in online entertainment. Strong brand identity, trust, and high engagement will mark effective brand marketing.
The SOFTSWISS survey participants identified the top marketing channels for 2025: influencer partnerships, affiliate marketing, SEO, and paid advertising. Notably, research across the broader digital landscape shows SEO offers the highest ROI among digital marketing activities, exceeding 29%.
Business Development through M&A
Mergers and acquisitions have been a significant trend in business development for several years and will continue to be in 2025. Through strategic partnerships or acquisitions, operators can enter new markets, acquire new technologies, or expand product portfolios.
SOFTSWISS, for instance, resorts to this method to enter the South African market and extend its portfolio with new products. The region seems to be a very promising market. Its iGaming sector is expected to reach almost 65 million euro by 2028.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, summarises: “Understanding the trends shaping the future of iGaming is essential when planning next year’s strategy. As a leading industry expert and trendsetter, SOFTSWISS recognises these emerging directions and takes responsibility in offering a visionary iGaming Trends 2025 Report for the needs of the whole community”.
Prepared with the support of eight more brands, the SOFTSWISS iGaming Trends 2025 Report draws upon a comprehensive industry survey, extensive media research, data from the largest Game Aggregator in the market, and SOFTSWISS’ expertise, built over 15 years and enriched by annual interviews with over 1,200 brands. Insights were further enriched by collaborations with leading brands, including SBC, SiGMA, SPRIBE, Oddin.gg, Blask, Boomerang Partners, BGaming and CryptoProcessing, offering a well-rounded perspective on iGaming trends.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post What Trends Determine iGaming in 2025? Insights from SOFTSWISS Report appeared first on European Gaming Industry News.
Anthony Dalla-Giacoma Chief Commercial Officer at Swintt
Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr
15 titles are live in Greece, with more Elysium Studios releases scheduled to follow.
Swintt has rolled out a selection of Elysium Studios slot content on Stoiximan.gr, expanding its distribution in Greece through a partnership with Kaizen Gaming.
The supplier said 15 titles are already live on the Stoiximan platform. Games named in the announcement include I Hate Fairytales and Law of Gilgamesh, with additional Elysium Studios releases due to be added later.
Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “We’re delighted to see our games go live with another brand in the Kaizen Gaming portfolio, especially as this latest launch takes us to Greece, where Stoiximan.gr is widely recognised as a market leader.
“With its strong reputation and extensive player base, Stoiximan.gr is the perfect platform for us to introduce more Greek players to Elysium Studios content. With 15 titles already live and more to come, we’re confident our games will add real value to the operator’s casino offering and help drive strong engagement among its players.”
The post Swintt launches Elysium Studios slots on Kaizen Gaming’s Stoiximan.gr appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
central asia
Groove confirms attendance at SBC Summit Tbilisi 2026
Groove has confirmed it will attend SBC Summit Tbilisi 2026, scheduled for 15–16 July at the Sheraton Grand Tbilisi Metechi Palace, as it targets growth across Eastern European and Central Asian iGaming markets.
The conference is expected to draw more than 2,500 industry professionals, according to the company, following 2025’s record attendance with delegates from 44 countries. Groove said it will bring a full commercial delegation to pursue partnerships with regional operators.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “Eastern Europe and Central Asia represent some of the most dynamic growth opportunities in iGaming today. SBC Summit Tbilisi is where the region’s decision-makers converge, and we are arriving with a platform built for scale, speed, and regulatory precision.” He added: “Our Unseen Architecture of predictive auto-scaling, atomic transactions, and a real-time compliance mesh ensures operators can launch fast and adapt locally, whether they are entering Georgia, the Balkans, the Baltics, or Central Asia.”
Meltzer also pointed to the SBC Regulators Summit as a factor in the company’s focus on the event, saying: “With regulation front and centre as a business-critical priority, and direct access to regulators through the SBC Regulators Summit, this event is where commercial realities are forged. Groove delivers the toolbox, the content, and the expertise to turn ambition into measurable growth.”
Ana Sokhadze, Operations Manager at Groove, who will lead the company’s presence in Tbilisi, said: “SBC Summit Tbilisi is the meeting point for the region’s most ambitious operators, affiliates, and technology suppliers. This is where high-value networking translates into real commercial opportunity.” She added: “We are not here to hand out brochures. We are here to have conversations that become partnerships.”
The post Groove confirms attendance at SBC Summit Tbilisi 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
CT Interactive
CT Interactive Releases its Latest Title, Dragon Beast
CT Interactive has released Dragon Beast, a visually refined and feature-rich slot that combines classic mechanics with a modern presentation set in a rich world of dragons and royal symbols.
Dragon Beast takes players on a thrilling journey through a mystical world filled with hidden wealth and legendary creatures. Set on a 4×3 reel layout, the game offers exciting gameplay and rewarding opportunities with every spin. Along the way, players will encounter the special Dragon Eye Wild symbol, as well as valuable treasures such as Money, Goblet, Crown, Ruby and Diamond. Together, these symbols create an immersive adventure where fortune, mystery and the power of the dragon combine to deliver an unforgettable slot experience.
Special Features
The Wild: The Dragon Eye Wild substitutes for all other symbols.
The Hold and Respin: All wins in the game are scatter wins. Dragon Eye Wild substitutes for all symbols. When 3 or more Dragon Eye Wild appear on the screen, the player is offered a respin. To play the respin, the player must pay for it. During a Respin, the bet is the same as in the initiating game that triggered it. During the Respin, the chosen symbol sticks on the screen and a new spin of the reels is made for the remaining positions. If the Respin results in a higher win from the symbol than in the initiating game, only the higher win is paid out. If there are 12 identical symbols on the screen, no Respin is offered.
Legendary Rewards
Catch the maximum win of up to 1000x total bet by landing 12 Diamonds in a winning combination.
The post CT Interactive Releases its Latest Title, Dragon Beast appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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