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Movers and Shakers: Tereza Melicharkova: There’s no one-size-fits-all solution for creating sustained engagement
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
Writing for European Gaming, Tereza Melicharkova, Head of Marketing for Swintt, discusses the importance of knowing each individual target audience when creating a software portfolio that caters for the widest cross-section of players possible.
In an industry as dynamic as iGaming where new trends come and go, player preferences are constantly evolving and what constitutes the blueprint for a successful release can differ wildly from one market to the next, Swintt has always believed that the key to long-term success lies in creating a content portfolio that can appeal to as broad a cross-section of customers as possible.
While it’s true that there’s no one-size-fits-all solution for creating casino games that consistently hit the mark with players and create sustained engagement for the operators that host them, there’s definitely something to be said for diversifying your offering so that you always have the opportunity to tailor the content provided via your partnerships to account for all local audiences.
In doing so, you’ll ensure that you’re not effectively placing all your eggs in one basket by sticking to a single tried and tested formula, but are instead building a library that is capable of tapping into regional differences while still retaining the hallmarks of your brand. It’s precisely this line of thinking that led us to developing the multiple product lines that exist within the Swintt portfolio.
Balancing Legacy and Innovation
For those who are unfamiliar with how Swintt operates, we always sort our releases into one of three main categories. The two founding product lines in our software portfolio are SwinttPremium and SwinttSelect, but we’ve also diversified our offering further with Elysium Studios – Driven by Swintt titles that have arrived following our acquisition of the developer earlier this year.
Going through the different product categories one-by-one, the Swintt Premium range was developed with a view to appealing to audiences who have a fondness for the kind of slot you’d normally find in a land-based gaming venue. Typically combining classic casino-style graphics and sound with familiar fruit-based symbols, each Premium release offers a recognisable, easy-to-trigger feature such as our signature “Book” Free Spins or the popular “Pearl Respins” bonus.
Successful examples of SwinttPremium slots include releases in the aforementioned “Book” series like Seven Books Unlimited as well as games like Big Max Pots and Pearls – and what we’ve seen from these titles is that they generally perform well in markets like Germany and the Netherlands, where the average player is a little older and more traditional tastes typically prevail.
Of course, while it’s obviously important to cater for these “legacy” players, doing so should not come at the cost of innovation and supplying a more immersive slot experience to the newer generation – and this is where our SwinttSelect line-up comes in. Known for their state-of-the-art designs and pioneering bonus features, our Select games push the boundaries of what’s possible from a slot and have proved incredibly popular in tech-savvy markets like the UK and Scandinavia.
In particular, our XtraSeriesTM games – including our most successful release to date, Aloha Spirit XtraLockTM – have really helped showcase what a talented team of developers we have by providing a range of unique and engaging themes as well as bonus features players won’t find from any other provider. By offering these titles, we ensure Swintt is capable of catering to the needs of a wide range of players while also reflecting the demands of each market we operate in.
Having A Mobile-First Mindset
As I referenced earlier, Swintt’s acquisition of Elysium Studios in January this year really was a major step forward for the company, as it enabled us to not only further diversify the portfolio of content that we offer to partners, but also to double down on all of the things that have made our Select line-up such a success by introducing even more ambitious designs and thrilling features.
As a provider that has carved out a fairly specialist niche in the industry for creating game mechanics that draw on a variety of social, video and casino gaming factors, Elysium Studios was always going to be a key part of how Swintt looks to engage with the next generation of casino customer. Featuring cutting-edge designs, quirky themes and a huge variety of features in every release, the Elysium Studios – Driven by Swintt range really has taken our offering to new heights.
What is perhaps particularly notable about Elysium Studios is their mobile-first approach to game design – and while this has always been a big priority at Swintt, by working together with them, we’ve definitely taken things to the next level. With mobile now accounting for the majority of all online casino play, having immersive bonus features that utilise tap and swipe touch-screen functionality has been an incredibly powerful tool in helping us connect with modern audiences.
We’ve already seen from the success of games like Law of Gilgamesh and Fox Tale that there’s a real demand among newer players for titles that replicate the user experience of the popular mobile games that they’ve grown up with – and if the buzz around our upcoming release, I Hate Fairytales is anything to go by, we’ll have many more success stories with the studio in the future.
It’s All About Entertainment
Of course, while having several strings to our bow has been a key component of Swintt’s success in penetrating multiple regulated markets, it’s equally important that for all our different product lines, we’ve never lost sight of who we are and what we stand for. We see online casino gaming primarily as a form of entertainment – and whether they’re playing Premium, Select or Elysium Studios releases, our players can always be sure they’ll be getting a fun and exciting experience.
We pride ourselves on providing top quality titles with a real flair for the creative, and this definitely extends to the way that we market ourselves to partners. From our stand at SBC Lisbon that promoted I Hate Fairytales with a free-to-enter hammer strength competition to the Swinttopia board game we created to celebrate our five year anniversary, we’ve always tried to find inventive ways to promote our products and this has been a major factor in how we’ve grown.
By retaining this key creative strand across our entire portfolio, we’ve put together a product line-up that is varied enough to tap into the unique demands of each individual market without ever compromising the principles that have enabled Swintt to truly stand out as a brand – and in an industry as competitive as iGaming, that’s a really powerful thing to have working in your favour!
The post Movers and Shakers: Tereza Melicharkova: There’s no one-size-fits-all solution for creating sustained engagement appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has released its Japanese-inspired slot, Oishi Delights. PG Soft’s Asian adventure transpires within a bright and celebratory festival atmosphere, surrounded by grand pagodas. The game sits within a 5-reel, 8-row layout featuring multipliers reaching as high as x1024.
TaDa Gaming invites players to dive deep into the underwater kingdom in Poseidon and experience a game like no other in this six rows, six reels plus bonus seventh multiplier reel slot. A treasure trove of features gives players access to Cascading Reels, Free Spins, Multipliers to 500x in the bonus game, the unique Elimination Round and 20,000x max bet win.
Nolimit City takes players back to the gritty arcades of the ’80s with their latest release, Brute Force. It’s a blast from the past, where Joshua and Jason square off against Hyper, the ruthless alien overlord hell-bent on Earth’s destruction. It’s pure arcade nostalgia, but with that signature Nolimit punch. Unlike some of Nolimit City’s more complex releases this year – Fire in the Hole 2, Loner or Kenneth Must Die. Brute Force dials it back, stripping away the complexity for a straightforward, old-school experience.
Play’n GO introduces Stepping Diamonds, the latest 5×3 sparkling addition to their diverse slot game portfolio. Stepping Diamonds invites players to enter a glamorous casino world filled with gleaming gems, classic fruit symbols, and a luxurious suite of animations. The game marries the timeless charm of traditional fruit machines with Play’n GO’s innovative gameplay, promising a captivating experience that appeals to both newcomers and seasoned slot enthusiasts.
Spinomenal has rekindled its Folktales series with the release of Fairytale Beauties 2. This fantastical journey stars Rapunzel, Cinderella, Belle from Beauty and the Beast and Princess Aurora the star of Sleeping Beauty. Each of the heroines has their own magical Free Spins feature that will trigger with three or more full-sized scattered free spins symbols. Every time players discover three or more Free Spins symbols, they will embark on the next consecutive quest in search of riches.
Gaming Corps is excited to announce the release of Lobster Hotspot 2: Even Hotter, the sequel to the hugely popular Lobster Hotpot. This exciting and vibrant underwater adventure invites players to dive back into the ocean’s depths in search of mouth-watering lobsters and huge prizes. With up to 10,000x the player’s stake up for grabs, this aquatic adventure teems with exciting awards and bonuses waiting to be discovered. The action unfolds across a 5-reel, 3-row grid, with 10 active paylines on every single spin
Make some noise for Howling for Gold, a brand-new online slot joining Booming Games’ ever evolving wolfpack this month. From 10th October, you’ll be able to sink your teeth into this fantastic 5×4 game – and you don’t even have to wait for the full moon to appear! Set to the backdrop of aurora borealis — or the Northern Lights to you and me — you’ll take to the reels, where a single spin can trigger anything between 6 and 15 mystery symbols. They’ll then appear anywhere, transforming into the same symbol, leading to big payouts. And that’s just one of the ways you can strike gold on this sparkling slot.
The post Week 41/2024 slot games releases appeared first on European Gaming Industry News.
Galaxsys, a leading provider of innovative gaming solutions, is excited to announce its strategic partnership with Betika, one of Africa’s premier sports betting platforms. This collaboration will allow Galaxsys to provide its rich portfolio of high-quality games to Betika, which boasts a large player base across multiple African markets including Kenya, Ghana, DRC and Tanzania, and has been a prominent operator since 2016.
Thanks to this exciting partnership, players in these key markets will gain access to over 30 engaging titles, including popular games such as Crash, Rocketon, Crasher, Cash Show, Starlight. This diverse portfolio blends skill-based and fast-paced games, offering a unique experience on Betika’s well-established and continually growing platform.
Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, expressed her enthusiasm about the collaboration: “We’re thrilled to team up with Betika, a major player in the African gaming scene. This partnership is a significant milestone for us as we expand into a region, we’ve been eager to connect with. Betika’s impressive reach across more than 10 African countries and its deep understanding of local player preferences make it the perfect partner. Together, we’re set to bring our innovative content to a broader audience and create something special for gamers across the continent.”
Betika’s Chief Product Officer, Peter Stagles also shared his satisfaction following the signing, stating, “Partnering with Galaxsys is an exciting opportunity for Betika as we continue to enhance our gaming offerings. Their innovative game portfolio perfectly complements our commitment to delivering exceptional experiences to our players. We are eager to bring these exciting new titles to our audience across Africa and look forward to a successful collaboration that will set new standards in the gaming industry.”
This partnership marks a pivotal moment for Galaxsys as it aligns with the company’s strategy to reach new audiences and soar to new heights in the African market. With Betika’s extensive experience and strong market position, both companies are poised for a successful journey ahead.
The post Galaxsys Expands Its Presence in Africa by Partnering with Betika appeared first on European Gaming Industry News.
OKTO, a leading provider of payment solutions, has announced a partnership with Octavian Lab, a well-established online gaming platform provider in Italy. Octavian has integrated OKTO’s open-loop wallet solution, OKTO.WALLET, enabling all its operator partners to be ready for the new PVR-related decree. This launch is aligned with current and forthcoming regulatory requirements, reinforcing OKTO’s commitment to expanding its presence in Italy with secure, compliant and user-friendly payment innovations.
The OKTO.WALLET service empowers Octavian’s operator partners and their clientele with a frictionless payment experience, enabling instant deposits and withdrawals while maintaining full compliance with Italy’s stringent regulatory standards. OKTO’s wallet solution is specifically tailored to meet the requirements of the new PVR-related decree and is certified by iTech Labs and Quinel, ensuring compliance with the Agenzia delle Dogane e dei Monopoli (ADM), Italy’s primary gaming regulatory authority.
OKTO.WALLET offers a seamless solution for cash-to-online payments, allowing users to continue enjoying cash deposits and withdrawals for their online gaming activities in a compliant way. With the addition of the OKTO Visa Card, the eWallet solution is further strengthened, giving users easy access to their funds anytime, anywhere.
“We are proud to partner with Octavian to introduce OKTO.WALLET to the Italian market. This integration underscores our commitment to providing compliant, secure, and advanced payment solutions that align with the evolving regulatory landscape and cater to the diverse needs of both iGaming operators and players,” said Dante Micucci, OKTO’s Country Manager Italy.
The integration with Octavian is just the beginning. Several prominent online gaming operators using the Octavian platform are preparing to unveil OKTO.WALLET to their customers, further enhancing the safety and efficiency of payment solutions in the Italian gaming market.
“We’re thrilled to offer our operators a seamless and compliant solution that meets the evolving needs of both the market and regulatory requirements. This partnership with OKTO reinforces our dedication to delivering advanced payment solutions that prioritize user convenience and security, setting a new standard for the Italian iGaming sector,” said Andrés Galan Chillon, Manager of Sales from Octavian Lab.
The post OKTO Announces Partnership with Octavian Lab appeared first on European Gaming Industry News.
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