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LaunchPad finalists announced for iGB L!VE
iGB L!VE organisers have confirmed the five trailblazing start-up businesses who will be showcasing their ground-breaking ideas to a panel of industry entrepreneurs in the final of LaunchPad which is taking place in the Pulse Theatre 16:30 – 18:00 on 18 July.
The visionary enterprises who will be pitching to the judging panel are Match Hype, Swap Profit, AMARIX, SavageTech GmbH and Lucky Lady Games.
Confirming the shortlist which was handpicked by the iGB L!VE team, Clarion Gaming’s Jamie Coles who is leading the exciting new initiative said: “These businesses will not only gain invaluable exposure, but they will also compete for substantial cash prizes and receive expert guidance from our judging panel of industry titans comprising Michael Caselli, Non-Executive Chairman – Clarion Events; David Sargeant, Investor, Advisor, Consultant – iGaming Ideas; Vladimir Malakchi, CEO and Managing Partner – Xanada Investments; Tony Pearce, CEO and co-founder – Reality+ and Justin Anastasi, CEO, VentureMax Group.
“We are also extremely grateful to Becky Liggero Fontana, Reporter, Producer and Host of Coingeek for agreeing to chair this first edition of LaunchPad @ iGB L!VE.”
He continued: “LaunchPad is not simply a competition; it’s a platform to showcase ground-breaking ideas, pitch to a panel of influential leaders, and secure the support required to take start-ups to the next level. Our vision is to discover those scalable solutions which have the potential to revolutionise the market.”
LaunchPad judge Michael Caselli who also serves as Non-Executive Chairman at Clarion Events highlighted iGB L!VE’s status as a hub for innovation in the industry. He explained: “With Launchpad we are highlighting the latest innovations in the industry and providing a formal platform for innovating businesses to attract the funding or partners they need to make their visions a reality. That is very much the ethos and the DNA of the show.
“Bank finance is a difficult issue as some banks and funds are excluded from backing gaming companies. iGB L!VE is totally different in that we have individual and institutional investors that are actively looking to invest in this space and have the knowledge and experience in the sector to know what projects fit their portfolios.”
“We don’t see supporting entrepreneurs as a responsibility as much as a pillar of what we do and what we stand for. The core value of iGB L!VE is to bring all elements of the industry together to foster collaboration and partnerships in order to drive the iGaming industry forward. Supporting iGaming entrepreneurs is fundamental to that formula.”
Part Dragons Den part Shark Tank, LaunchPad has been curated to add to the onsite experience. Finalists will be limited to a 10-minute on-stage presentation followed by a scrutiny session by the judging panel. The top three will receive a cash prize comprising €6,000 for first place, €3,000 for second and €1,200 for third.
A projected 10,000 delegates are expected at iGB L!VE 2024 which will feature 300+ exhibitors and sponsors occupying 21,000+ square metres of gross space, a figure which is 35% higher than in 2023.
The post LaunchPad finalists announced for iGB L!VE appeared first on European Gaming Industry News.
7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.
7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.
As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.
Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.
As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.
“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”
Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”
The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
7Games selects FIRST.bet to bring Tier-1 sportsbook technology to one of the biggest casino operators in Brazil.
7Games, Betão and R7, three brands operated by OIG Gaming Brazil Ltda. and among Brazil’s largest casino-led betting brands, have gone live with a full sportsbook powered by Tier-1 technology from FIRST.bet.
Already among Brazil’s biggest casino operators, OIG chose FIRST.bet to power the move into sports across all three brands, proving the engine reaches Brazil-scale operators running multiple brands at once.
7Games built its own sportsbook front end on SportOS, the FIRST.bet operating system, with the FIRST.bet engine running underneath. Players see a sportsbook that is entirely 7Games, its brand, its design, its experience, while the trading, pricing, live markets and performance come from FIRST.bet.
7Games is a casino-led brand moving into sports, so it needed a sportsbook that already fits Brazil, not one it would have to adapt. FIRST.bet ships that out of the box: a Brazilian-Portuguese product, odds models tuned to the Brazilian leagues, and the live betting, trading and risk management needed to compete at national scale.
“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”
“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”
The post 7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil appeared first on Americas iGaming & Sports Betting News.
The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.
CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.
The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.
Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.
The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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