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Pioneering online sports social media marketing agency SGG Media has recently crossed several significant milestones, cementing its position as one of the hottest social media marketing agencies in the United States.

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It’s been a bumper start to the year for SGG Media. Following the launch of its highly-anticipated Instant Quote platform, the company can confirm it is working with over 2,000 content creators and micro-influencers, providing them with unparalleled access to over 65 million avid sports fans in the United States and beyond.

As a result of this milestone, SGG Media now has the third-largest database of social media sports fans in the United States. This impressive achievement is just the latest in a string of milestones achieved by the company as it continues its rapid ascent to the top of the sports social media marketing space.

SGG Media’s innovative approach to marketing was recently recognized in the SBC North America awards. The company achieved Silver in the Sports Media Company of the Year award, further highlighting the team’s incredible work.

SGG Media CEO Troy Paul: It’s been an incredibly exciting few months at SGG Media. Our team have worked tirelessly around the clock to achieve these milestones, and I couldn’t be prouder of the effort they have put in.

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Since our inception, we have been relentless in our pursuit of growth and innovation. Reaching the milestone of signing our 2,000th content creator was a significant achievement, and we are already setting our sights on the next milestone-3,000.

Our ultimate aim has always been to chart our own course and become industry-leaders. Our recent triumphs underscore the significance of social media marketing and the power of community engagement, particularly with younger sports fans. We are committed to continuing to change the approach companies take their social media marketing and blazing a trail in the sports world.

 

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PA Betting Services announces the rebrand to Podium

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We’re excited to announce that PA Betting Services has rebranded to Podium. Whilst our look and feel may be different, our commitment to our customers remains the same.

For over 40 years, we are a trusted partner in the racing and betting world, providing real-time data, content, and technology solutions that our customers rely on. Our customers include Flutter, Entain, Evoke, Bet365 RMG, ARC, PMU, many other global rightsholders and sportsbooks.

The rebrand marks a significant milestone following our acquisition of iRace Media (Singapore), the launch of our AdVantage Platform and represents our ambition to expand our global presence, united as one company with a shared vision.

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Our goal has always been to bring together our diverse services under a single, unified brand. By doing so, we’re offering customers access to a comprehensive global database across Sport and Racing, addressing many of our customers’ challenges.

Eugene Delaney, Podium, commented: “This rebrand is a key step in our journey. We’re embracing change while staying true to our core values—speed, accuracy, and unparalleled coverage. As we continue expanding into new markets and creating cutting-edge products, this rebrand reflects our forward-thinking approach to meeting the evolving needs of our global customers and partners.”

The betting industry is changing, and so are we. Our new brand reflects our ongoing dedication to innovation, precision, and our mission to help our partners connect with audiences worldwide in even more meaningful ways.

The post PA Betting Services announces the rebrand to Podium appeared first on European Gaming Industry News.

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SYNOT Games Boosts Global Content with ProgressPlay

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SYNOT Games is proud to announce an exciting new content partnership with ProgressPlay, a leading provider of white-label gaming and sports-betting solutions. This collaboration will bring SYNOT Games‘ top-quality game portfolio to a broader audience, further enhancing player engagement and diversifying game offerings.

Through this partnership, ProgressPlay operators can now seamlessly integrate SYNOT’s extensive range of games, from immersive video slots to innovative table games, offering players an enriched gaming experience across all devices. As ProgressPlay continues to expand its reach, collaborations with leading game developers like SYNOT Games ensure that the platform remains at the forefront of the gaming industry, providing unparalleled entertainment for players and robust solutions for operators.

This new collaboration enables SYNOT Games to extend its high-quality, certified titles to operators through ProgressPlay’s platform. Known for their innovative gameplay and immersive designs, SYNOT’s games will further enhance player engagement on ProgressPlay’s platform, complementing its already dynamic portfolio of casino and sports-betting content.

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Martina Krajčí, CCO at SYNOT Games, said:  „We are thrilled to partner with ProgressPlay, a provider known for its dedication to delivering excellence in the online gaming space. This collaboration allows us to expand our footprint and bring our thrilling games to an even broader audience. We believe our portfolio will be a great addition to ProgressPlay’s robust gaming offering, driving mutual success in key markets.“

Itai Loewenstein, CEO of ProgressPlay, expressed his enthusiasm:  „Partnering with SYNOT Games aligns perfectly with our commitment to continuously deliver premium, diverse content to our operator partners. With SYNOT’s expansive portfolio, our operators will gain access to exciting and trusted titles that resonate with players across multiple jurisdictions. We look forward to offering these new games to our operators and enhancing the player experience.“

The post SYNOT Games Boosts Global Content with ProgressPlay appeared first on European Gaming Industry News.

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Argentina to Begin Federal Debate on Gambling Ad Ban

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The Chamber of Deputies of Argentina will debate a federal measure on Wednesday, 27 November, to ban all gambling advertising and sponsorships.

The debate has been expedited after five opposition blocs in Congress united behind the proposal, which aims to prohibit any form of advertising or sponsorship promoting gaming and betting companies.

Civic Committees, tasked with creating a federal framework to address gambling-related harm and pathological behaviour, strongly support the measure. Committees on Addiction Prevention, Social Action, Communications, Criminal Legislation and Families and Youth are finalising policies for a federal bill on gambling protections. The proposed law would supersede existing state regulations.

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Strengthening protections for minors is at the heart of the committees’ efforts. This summer, Jorge Macri, Chief Governor of Buenos Aires, banned new gambling licenses after reports revealed that 34% of minors in the city had gambled by bypassing adult verification checks.

The bill proposes strict rules on gambling promotion, including:

• Banning betting company logos on sports jerseys.

• Prohibiting advertisements in digital and traditional media.

• Eliminating welcome bonuses on online gambling platforms.

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• Restricting payment methods, such as banning credit systems and social assistance cards for gambling transactions.

The proposal has drawn support from diverse political groups, including Unión por la Patria, Encuentro Federal, the Civic Coalition and left-wing factions. However, the ruling coalition, which includes PRO, La Libertad Avanza and parts of the UCR, advocates for a more lenient approach that would allow sponsorships to continue.

The minority opinion pushes for a broader ban on all forms of gambling advertising and sponsorships, though it lacks detailed guidelines.

Lawmakers face a deadline of 30 November, when a three-month recess begins. They aim to ensure the measure is debated and voted on before the recess.

The post Argentina to Begin Federal Debate on Gambling Ad Ban appeared first on European Gaming Industry News.

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