EPIC Global Solutions and Bally’s have announced a groundbreaking three-year partnership aimed at promoting responsible gaming and making a positive impact on communities. This collaboration positions both organisations as leaders in responsible gaming within the gaming industry.

The partnership between EPIC Global Solutions and Bally’s is driven by a shared commitment to creating safer and more enjoyable gaming environments. By leveraging EPIC’s innovative lived experience approach, the two companies aim to educate multiple partners in the gaming ecosystem, both in the UK and the US.

“Bally’s and EPIC Global Solutions are committed to setting new standards for responsible gaming with a three-year commitment. Together, we are creating safer and more enjoyable gaming environments through educating multiple partners in the gaming ecosystem, harnessing the power of EPIC’s lived experience approach in both the UK and US,” said Robeson Reeves, CEO of Bally’s Corporation.

The partnership will focus on promoting responsible gaming practices and raising awareness about the potential effects of gaming. By emphasising the importance of responsible gaming, EPIC Global Solutions and Bally’s aim to minimise the negative impact of gaming and ensure a more responsible approach within the industry.

Advertisement

EPIC Global Solutions’ lived experience approach will play a crucial role in this partnership.

Bally’s employees in the US will benefit from bespoke training from EPIC’s lived experience perspective that will be of particular significance to teams on the casino floor or in customer service roles, empowering them to make informed decisions and helping them to better engage with customers with their wellbeing and enjoyment in mind. The two organisations will also engage to create social media and digital campaigns that help to provide clear advice on responsible gaming best practice and the potential consequences of gaming.

“We are excited to partner with Bally’s to drive positive change in the gaming industry. By leveraging EPIC’s lived experience approach, we can make a significant impact on responsible gaming practices globally,” said Paul Buck, EPIC Global Solutions founder and CEO.

The partnership between EPIC Global Solutions and Bally’s represents a significant step forward in promoting responsible gaming and community impact.

Major League Baseball (MLB), EPIC Global Solutions, and Entain Foundation U.S. have partnered to enhance MLB’s efforts to educate players on how to prevent gambling-related harms.

EPIC Global Solutions will offer lived experience educational sessions focused on responsible gambling and mental health to Minor League players and other MLB personnel selected by MLB. Entain Foundation U.S. will provide financial and other support to facilitate the sessions delivered by EPIC Global Solutions.

“We believe that EPIC’s impressive program facilitators, including an ex-minor leaguer, will communicate critical insights on gambling harm prevention in relatable and compelling ways. Our younger minor league players in particular are coming into the league at a time when mobile sports betting is an increasingly prominent part of the sports ecosystem. We want to help those players avoid gambling-related pitfalls that can derail not only their careers, but also their day-to-day lives more generally,” Quest Meeks, Vice President of Sports Betting & Compliance at MLB, said.

“We are pleased to be able to support baseball to take a proactive stance on player protection against gambling-related harm through our innovative lived experience approach, sharing the stories of those who have experienced gambling disorder first hand,” Ben McGregor, director of sports partnerships at EPIC Global Solutions, said.

Advertisement

“Working with such an iconic American institution provides a unique opportunity to not only help the players connected to every franchise, but also the wider supporter base across the country, who can learn more about the potential effects of gambling harm through the increased profile this program will generate. We thank Major League Baseball and Entain Foundation U.S. for providing this platform for wider awareness,” Ben McGregor added.

“Entain Foundation U.S. is proud to support EPIC Risk Management’s effort to educate the Major League Baseball community about problem gambling. We must take a preventative approach to gambling harm, particularly those involved in sports, so educating the baseball community on responsible gambling practices is a critical measure,” said Martin Lycka, Entain’s Senior Vice President for American Regulatory Affairs and Responsible Gambling and Trustee of Entain Foundation U.S.

The new three-way partnership expands an ongoing collaboration between EPIC Global Solutions and Entain Foundation U.S. to educate the public on gambling harm prevention. Entain Foundation U.S. sponsors information and education programs on problem gambling for professional athletes, collegiate athletes, coaches, and teams at universities nationwide and several sports organizations.

The delivery model is expected to commence in 2024, when EPIC will visit Minor League teams during Spring Training.

EPIC Global Solutions delivers ground-breaking harm prevention programs, independently accredited training, and class-leading advisory to help individuals and organizations across the highest risk sectors in the sports wagering ecosystem minimize the risks of gambling harm. Through a partnership with the Entain Foundation U.S.—Entain plc’s unique non-profit subsidiary, dedicated to promoting responsible gambling and sports integrity—EPIC Global Solutions’ work in U.S. sports continues to grow.

Advertisement