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GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging

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GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.

The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.

Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.

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“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”

Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.

Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.

Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”

Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.

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The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.

Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.

“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”

The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.

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Deloitte Private

Seminole Gaming/Hard Rock International Named a 2024 US Best Managed Company

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Seminole Gaming / Hard Rock International have been selected as a US Best Managed company for the fourth consecutive year. The award, sponsored by Deloitte Private and The Wall Street Journal, recognizes the achievements of U.S. private companies and the successes of their management teams.

“We are proud to be selected a US Best Managed Company in this prestigious program for the fourth year in a row. This is continued recognition for our leaders and team members around the world who create a great place to work and build a career, while providing a memorable guest experience across Hard Rock and Seminole Hard Rock casinos, hotels, resorts, cafes and Rock Shops,” Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, said.

US Best Managed Companies is part of a global Deloitte Private program. Honorees are selected by an external panel of judges who evaluate applicants based on strategy, ability to execute, culture, governance, and financial performance. They join an ecosystem of organizations from more than 44 countries.

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1spin4win Unveils “Treasure Hunt” Network Promotion for Online Casinos

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1spin4win, a renowned provider of online casino games, announced the launch of its new network promotion, “Treasure Hunt”. Set to run from June 1 to 9, 2024, this thrilling event invites players on an enchanting adventure across 11 captivating games, with a total prize pool of €20,000 waiting to be claimed.

The nine-day “Treasure Hunt” promotion is designed to significantly enhance player interest and engagement, boost GGR and betting volume, and elevate the brand image of participating online casinos. Players will have the chance to win one of 515 randomly awarded cash prizes, adding an extra layer of excitement to their gaming experience.

Each bet placed during the promotion can result in a maximum of one prize, with no limit on the number of prizes a player can win. Notably, all prizes are deducted from the GGR prior to invoicing, ensuring a smooth and transparent process for operators.

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The “Treasure Hunt” promotion features a stellar lineup of participating games, including Sun Treasure, Lucky Robbery, Cash the Gold Hold and Win, Cash the Gold, Mega Cash the Gold, Hold the Gold, Book of Corsairs, Lucky Jane & Aztec Book, Lucky Jane in Egypt, Lucky Gold Miner and Dolphin’s Wealth.

To cater to a global audience, all participating titles support 16 fiat and cryptocurrencies, including EUR, USD, BTC, ETH, LTC and USDT.

The post 1spin4win Unveils “Treasure Hunt” Network Promotion for Online Casinos appeared first on European Gaming Industry News.

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Allwyn Appoints Ifor Evans as Group Chief Technology Officer

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Allwyn announced the appointment of Ifor Evans as its new Group Chief Technology Officer. Ifor will replace Tony Khatskevich, who, after six years of dedicated and exemplary service, has decided to move from his current role as Group Chief Technology Officer and become an Advisor to the CEO and Board of Directors. In this role, Tony will focus on offering strategic counsel on innovation, technology, IT and security matters. Ifor will take up the CTO role at Allwyn on 1 June 2024.

Ifor is an accomplished CTO with over 25 years of extensive experience in software engineering, systems and data architecture, IT management and project leadership. He joins Allwyn from Gamesys PLC/Bally’s Corp, where he has been Group Chief Technology Officer since 2019 and where he developed, maintained and operated highly capable gaming platforms.

Prior to Gamesys, he held the role of Group Chief Technology Officer (Southeast Asia) for Lazada, part of the Alibaba Group, working in Singapore. He also established Lazada eLogistics (LEL) as a separate entity within the Lazada Group, and led a team of over 400 individuals to create and implement a comprehensive technology strategy.

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Robert Chvátal, CEO of Allwyn Group, said: “We are delighted to welcome Ifor as our new Group Chief Technology Officer to continue enhancing the innovation of the lotteries we operate. Allwyn wants to make its lotteries even more entertaining and attractive to new audiences, and in doing so have even more of a positive impact on society.

“Ifor is a dynamic business leader who has an excellent track record of delivering technology solutions across the gaming and IT sector. He has exceptional strategic capabilities, proven operational effectiveness and strong experience in our markets.

“I would also like to take the opportunity to thank Tony for his exceptional contribution and commitment to Allwyn over the past six years. He played a pivotal role in establishing a strong technology function for Allwyn, and conceived and led technology initiatives that have helped to drive innovation across the Group. In addition, Tony played a key leadership role in Allwyn’s winning bid in the UK and management of the transition. I’m very pleased that we will continue to benefit from Tony’s wisdom, knowledge, ideas and warm personality in his new role, where he will continue to help us to fulfil our business growth and ambitions.”

Ifor Evans said: “I am delighted to have been appointed as Group Chief Technology Officer of Allwyn. The company’s commitment to social impact is evident across its global footprint. I look forward to helping the team to develop even better lotteries and new game formats through the power of cutting-edge technology and future thinking.”

The post Allwyn Appoints Ifor Evans as Group Chief Technology Officer appeared first on European Gaming Industry News.

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