The Merkur Group fully lived up to its ICE motto “Spin with Power. Shine in Color.” With a booth more colourful, vibrant and eye-catching than ever before, powerful new products that consistently attracted large crowds, and an entertainment programme that truly captivated visitors, the company made a strong statement at ICE 2026. From 19 to 21 January 2026, the Merkur Group once again showcased its credentials at the Fira Barcelona Gran Via during the world’s leading trade show for the international gaming industry – reaffirming its position as one of the largest exhibitors and a leading global player. Across approximately 2500 square metres, the German-based gaming specialist presented a diverse and highly innovative product portfolio to more than 65,000 trade visitors from around the globe, once again underlining its role as a full-service gaming provider with a strong international footprint.

“The transformation taking place within the Merkur Games business division is clearly visible – and it was consistently reflected both in our ICE presence and in our product lineup. We presented ourselves as more colourful, modern and progressive than ever before, bringing even greater vibrancy to the Merkur brand. Our objective for ICE 2026 was to usher in a new era – and we achieved that goal across the board. A completely reimagined booth concept that truly appealed to visitors, combined with a product portfolio that generated tangible excitement on site, stands as a testament to the dedication and commitment of our entire team, our uncompromising quality standards and, ultimately, the strength of the Merkur brand,” said Dominik Raasch, Management Board Member for Merkur Games at Merkur.com AG.

The Merkur World once again impressed with a strong presence of Merkur subsidiaries and a correspondingly broad gaming portfolio that resonated strongly with customers. The undisputed highlight from the Group’s international sales and development brand Merkur Gaming was the new six-level jackpot system Dimension Link – prominently presented on an impressive stage. Taking players on a mystical journey to ancient Egypt, complete with thrilling sticky spins and engaging bonus features, the system proved to be a powerful crowd-puller. The high-energy titles from Gaming Arts also attracted significant attention, including Glory of Giza and Eternal Riches. Another key highlight was Merkur Gaming’s new Prime Line multigame package, combining numerous proven top-performing titles with 14 brand-new games and delivering them in an even more modern and visually striking presentation. Providing the perfect showcase for Merkur’s content creations was, among others, the modular premium cabinet Mod Ex Xtended – an enhanced version of the Mod Ex featuring an electrically extendable console designed to deliver additional comfort and flexibility.

In addition to Merkur Gaming, ten further subsidiaries travelled to Barcelona as part of the Group’s traditional strong showing, presenting their respective product and service portfolios within the impressive and high-energy Merkur World. adp Merkur offered insights into the German land-based market, while Blueprint Operations and Blueprint Gaming showcased their premium solutions for the UK and online market. Merkur Dosniha represented the Group’s offerings for the Spanish gaming sector. The breadth and depth of the Merkur portfolio were further enhanced by the Group’s subsidiaries GeWeTe, showcasing durable, high-quality and highly reliable cash handling and payment solutions; Bede Gaming, underlining its technological leadership with powerful online platform technology; and Spintec, rounding off the offering with an extensive range of cutting-edge ETG and live gaming solutions.

The Group’s product innovations were showcased to particularly strong effect thanks to a completely reimagined booth design. Vibrant colours, large-scale LED walls and a striking lighting concept sparked visitors’ curiosity, while a varied entertainment programme – featuring interactive live magic, dynamic cheerleader performances and atmospheric DJ sets during happy hour – ensured continuous and intense visitor traffic throughout the Merkur World. Spacious visitor lounges and a two-level hospitality area offering Spanish and Slovenian culinary specialities provided the ideal setting for in-depth discussions in a relaxed and welcoming atmosphere.

Marcel Heutmekers, Senior Vice President Merkur Games International, said: “ICE 2026 delivered on its promise in every respect. We are still overwhelmed by the exceptionally high visitor numbers at our booth throughout all three days of the show. Equally pleasing, however, was the opportunity to welcome a large number of our customers from Europe, the United States and Latin America to the Merkur World. The many intensive, insightful and extremely positive discussions we held leave the entire Merkur team looking ahead to the future with great confidence.”

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DATA.BET, a trusted sportsbook supplier, marked its participation at ICE 2026 with a strong focus on technology and solution, strengthening partnership relationships, and standing out with a memorable brand presence. As one of the industry’s most influential global events, it once again brought together key decision-makers, and for the company, it became a space to demonstrate not only technology but also vision.

From January 19-21, DATA.BET presented a set of key feature upgrades,  including Bet Boost, Picture-in-Picture, Early Payouts, and others. A consistently high level of attention was observed around the Odds Feed, valued for its extensive market coverage, reliability, and operational stability. The Single Page Application, esteemed for its speed, customization capabilities, flexibility, and ability to deliver a seamless, responsive user experience.

Beyond product discussions, this year, the company used a large kinetic screen to strengthen its brand presence across the exhibition floor, consistently drawing attention and curiosity. For attendees, it became a natural stopping point, as the screen did not simply decorate the space but set the tone, creating a clear sense of motion and energy. This aligns with DATA.BET’s approach to product development is focused on building dynamic, forward-looking solution that give partners maximum flexibility and opportunity.

The stand quickly evolved into a lively interaction zone. Visitors gathered to take photos with cosplayers portraying Jinx & Vi from League of Legends, reinforcing that, even as DATA.BET enters a new stage of growth, and its esports offering remains one of the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions. A giveaway activation with two iPhone Pro devices awarded, further amplified engagement, encouraging repeat visits and spontaneous conversations.

“For us, returning to ICE was an important step, as during our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant step in the company’s development,” mentioned Natalie Loshatynska, Head of PR & Marketing.

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Pronet Gaming concluded a highly successful presence at ICE Barcelona 2026, marking three dynamic days of brand storytelling and industry connection as the company unveiled its refreshed corporate identity to the global iGaming community.

ICE provided an ideal platform to reinforce Pronet Gaming’s position as a performance-driven B2B partner focused on growth, localisation, and solutions built through a real B2C operator lens. This was reflected in strong foot traffic and sustained engagement at the Pronet Gaming stand, which became a central hub for conversations with long-standing partners and new contacts from across regulated markets.

Unveiled in the weeks leading up to ICE, the refreshed brand is not a visual reset for its own sake, but a reflection of how Pronet Gaming has evolved as a business. As the company continues to support operators across increasingly competitive and regulated markets, the new identity brings greater clarity to its role as a performance-led partner.

The brand reinforces a simple principle: platforms perform best when they are built, optimised, and supported with the end player firmly in mind. This player-first thinking informs everything from product design and localisation to commercial decision-making and long-term growth strategy.

Pronet Gaming’s core product suite, including Casino, Sportsbook, and BetX Pro, was showcased as part of a fully integrated ecosystem designed to help operators launch efficiently and scale with confidence. BetX Pro, in particular, generated strong interest among attendees, with operators drawn to its peer-to-peer betting model, flexible configuration, and ability to support differentiated betting experiences in competitive markets. The refreshed brand helps articulate this holistic approach more clearly – aligning product, technology, and service under a single performance narrative.

A standout feature of the stand was the ProSaber VR activation. Beyond attracting crowds, the activation served as a conversation starter around immersion, user experience, and engagement – the same principles that underpin Pronet Gaming’s platform development and optimisation. Complementing the on-stand activity, signature cocktails, and premium giveaways helped create a welcoming and memorable environment that encouraged high-quality discussions beyond the usual show-floor pace.

ICE Barcelona also provided a timely platform to reinforce Pronet Gaming’s ongoing expansion across Asia. Since entering the region in 2024, the company has focused on deep localisation, regulatory alignment, and adapting platform functionality to local player behaviour. The refreshed brand provides a flexible, modern framework that scales across diverse markets while maintaining a clear performance focus.

Commenting on the event, Alex Leese, CEO of Pronet Gaming, said: “Our refreshed brand is a clearer expression of how we already work with operators. It’s rooted in performance, shaped by real B2C experience, and designed to support platforms that need to grow in complex, localised markets. Launching our new website and brand just before ICE gave us the perfect stage to show that story, and the conversations we had over the three days confirmed it’s resonating.”

As ICE Barcelona 2026 comes to a close, Pronet Gaming thanks everyone who visited the stand, joined the conversations, and helped make the event such a success. The team now looks ahead with strong momentum, continuing to build on its foundations across established and emerging markets, and preparing for the next chapter of growth alongside its partners.

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