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Merkur Group Dominates ICE 2026 with Bold New Booth and Product Innovations

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The Merkur Group fully lived up to its ICE motto “Spin with Power. Shine in Color.” With a booth more colourful, vibrant and eye-catching than ever before, powerful new products that consistently attracted large crowds, and an entertainment programme that truly captivated visitors, the company made a strong statement at ICE 2026. From 19 to 21 January 2026, the Merkur Group once again showcased its credentials at the Fira Barcelona Gran Via during the world’s leading trade show for the international gaming industry – reaffirming its position as one of the largest exhibitors and a leading global player. Across approximately 2500 square metres, the German-based gaming specialist presented a diverse and highly innovative product portfolio to more than 65,000 trade visitors from around the globe, once again underlining its role as a full-service gaming provider with a strong international footprint.

“The transformation taking place within the Merkur Games business division is clearly visible – and it was consistently reflected both in our ICE presence and in our product lineup. We presented ourselves as more colourful, modern and progressive than ever before, bringing even greater vibrancy to the Merkur brand. Our objective for ICE 2026 was to usher in a new era – and we achieved that goal across the board. A completely reimagined booth concept that truly appealed to visitors, combined with a product portfolio that generated tangible excitement on site, stands as a testament to the dedication and commitment of our entire team, our uncompromising quality standards and, ultimately, the strength of the Merkur brand,” said Dominik Raasch, Management Board Member for Merkur Games at Merkur.com AG.

The Merkur World once again impressed with a strong presence of Merkur subsidiaries and a correspondingly broad gaming portfolio that resonated strongly with customers. The undisputed highlight from the Group’s international sales and development brand Merkur Gaming was the new six-level jackpot system Dimension Link – prominently presented on an impressive stage. Taking players on a mystical journey to ancient Egypt, complete with thrilling sticky spins and engaging bonus features, the system proved to be a powerful crowd-puller. The high-energy titles from Gaming Arts also attracted significant attention, including Glory of Giza and Eternal Riches. Another key highlight was Merkur Gaming’s new Prime Line multigame package, combining numerous proven top-performing titles with 14 brand-new games and delivering them in an even more modern and visually striking presentation. Providing the perfect showcase for Merkur’s content creations was, among others, the modular premium cabinet Mod Ex Xtended – an enhanced version of the Mod Ex featuring an electrically extendable console designed to deliver additional comfort and flexibility.

In addition to Merkur Gaming, ten further subsidiaries travelled to Barcelona as part of the Group’s traditional strong showing, presenting their respective product and service portfolios within the impressive and high-energy Merkur World. adp Merkur offered insights into the German land-based market, while Blueprint Operations and Blueprint Gaming showcased their premium solutions for the UK and online market. Merkur Dosniha represented the Group’s offerings for the Spanish gaming sector. The breadth and depth of the Merkur portfolio were further enhanced by the Group’s subsidiaries GeWeTe, showcasing durable, high-quality and highly reliable cash handling and payment solutions; Bede Gaming, underlining its technological leadership with powerful online platform technology; and Spintec, rounding off the offering with an extensive range of cutting-edge ETG and live gaming solutions.

The Group’s product innovations were showcased to particularly strong effect thanks to a completely reimagined booth design. Vibrant colours, large-scale LED walls and a striking lighting concept sparked visitors’ curiosity, while a varied entertainment programme – featuring interactive live magic, dynamic cheerleader performances and atmospheric DJ sets during happy hour – ensured continuous and intense visitor traffic throughout the Merkur World. Spacious visitor lounges and a two-level hospitality area offering Spanish and Slovenian culinary specialities provided the ideal setting for in-depth discussions in a relaxed and welcoming atmosphere.

Marcel Heutmekers, Senior Vice President Merkur Games International, said: “ICE 2026 delivered on its promise in every respect. We are still overwhelmed by the exceptionally high visitor numbers at our booth throughout all three days of the show. Equally pleasing, however, was the opportunity to welcome a large number of our customers from Europe, the United States and Latin America to the Merkur World. The many intensive, insightful and extremely positive discussions we held leave the entire Merkur team looking ahead to the future with great confidence.”

The post Merkur Group Dominates ICE 2026 with Bold New Booth and Product Innovations appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Argentina

Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots

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The Argentina rollout adds player tracking and QR-based cashless payments via Win Pay, the company says.

Win Systems has implemented its Wigos casino management system (CMS) at Casino City Center Rosario in Argentina, connecting more than 2,500 slot machines to operate and report in real time. The supplier announced the deployment on May 4, 2026.

According to Win Systems, the Wigos rollout centralizes operational management across gaming and customer-facing functions, with modular components spanning slots, tables, players, promotions, and payments. The company said the installation is designed to support operator oversight and decision-making through a single real-time view.

The project also introduces new functionality at the venue, including Player Tracking for player identification and management, and the activation of “Fun Plays.” Win Systems also said the site can enable a QR-based cashless option that allows players to load credit directly to a machine from a bank account or electronic wallet, via its Win Pay payment management platform.

Francisco de Moya, CEO of Halkkon Capital Partners, commented: “This launch represents an important step in the technological evolution of our operation, allowing us to optimize management, enhance the customer experience, and lay the groundwork for future developments.”

Eric Benchimol, CEO of Win Systems, added: “The deployment of Wigos at City Center Rosario is a clear example of how our technology adapts to large-scale operations, enabling operators to optimize processes, improve the player experience, and evolve toward increasingly digitalized models.” Darío Zutel, Executive Chairman of Win Systems, said: “This implementation is part of our growth strategy in the region and reflects our commitment to supporting operators with robust, scalable, and future-ready technology.”

 

The post Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Baltics

Kanggiten: From B2C Insight to B2B Performance in iGaming

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As TechXperience Stage Sponsor of HIPTHER Baltics: Riga 2026, Kanggiten brings its performance-focused platform and operational expertise to the heart of the event’s technology discussions. We spoke with Ivan Korkin, Head of Account Management at Kanggiten, about translating B2C experience into scalable B2B solutions and driving measurable growth in today’s iGaming landscape.

 

How would you position Kanggiten today, and what core value does your platform deliver to partners?

– Kanggiten today is a modular iGaming platform built specifically for teams that operate on the B2C side. The core idea behind the product is simple: we take over 10 years of real operational experience and translate it into technology that helps partners turn traffic into measurable revenue.

From a technical perspective, the platform combines all key elements: casino and sportsbook engines, aggregation, payments, analytics, CRM, and affiliate management – within a single ecosystem. This allows operators to manage the entire lifecycle without fragmentation.

Another important aspect is adaptability. The platform is designed to support multi-geo operations, including local payment methods, currencies, and compliance requirements, which is critical for performance in different markets.

In terms of collaboration, we provide flexible models – from white label setups for fast market entry within a few weeks, to more customized turnkey solutions depending on the scale and maturity of the project.

 

What are your next steps for scaling the business and strengthening Kanggiten’s market position?

– Our current focus is split between product evolution and business expansion.

On the product side, we are actively developing new capabilities, including predictive tools that will help marketing teams make more informed decisions based on data patterns inside the platform.

At the same time, we are scaling commercially. We’re onboarding new clients, launching additional brands, and expanding into new markets. 2026 is already showing strong momentum, especially as our visibility in the market has increased and inbound demand continues to grow.

So in practical terms, our priorities are clear: expand geographically, grow the number of active brands on the platform, and continue investing in product development.

 

How has your experience with end users shaped your B2B approach, and how is this reflected in your product and results? Could you share an example?

– Our B2C background fundamentally defines how we approach product development. We don’t build features based on assumptions – everything is tested and validated through real user behavior.

There are several areas where this is especially visible.

First is retention. Today, sustainable growth is driven more by retention than by acquisition. That’s why we focus heavily on onboarding flows, CRM logic, bonus structures, and reactivation strategies. Retention is not a standalone tool – it’s a system built on continuous testing and data analysis.

Second is segmentation. Personalization only works when it’s built on meaningful segmentation. We test different traffic groups, analyze behavioral patterns, and create tailored scenarios for each segment. This directly impacts monetization efficiency.

Third is the use of AI. At this stage, AI is no longer experimental – it’s embedded into operations. We apply it in fraud prevention, KYC, content generation, and support automation to improve both efficiency and decision-making.

And finally, distribution channels. We work across a wide range of touchpoints, which allows operators to engage users in different environments and adapt quickly when market conditions change.

If we look at a practical example, GEO-specific behavior plays a critical role. In Turkey, even small UI details like how percentage values are displayed can influence conversion.

In LATAM, on the other hand, fraud patterns are more prominent, so we implement additional AI-driven verification layers. These insights are transferable  once validated in one market, they can be applied in others with similar characteristics.

 

What challenges do operators and affiliates most often face after working with other platforms, where do they typically lose revenue or users, and how do you address these issues?

– In most cases, the issues are not unique – they repeat across different operators and platforms.

One of the main gaps is conversion management. Many platforms generate traffic but lack the tools to properly analyze and optimize the funnel. Without clear visibility into user behavior, improving conversion becomes difficult.

Another area is engagement. Gamification is often either too basic or requires additional development. In practice, it should be a core part of the platform, not an add-on, because it directly impacts retention and revenue.

Scalability is also a frequent issue. Platforms may perform well at a smaller scale but struggle under higher load. Without real operational experience, these limitations often appear too late. Our approach combines stable infrastructure with continuous adaptation, allowing us to maintain performance under growth.

Retention is another critical point. It doesn’t happen automatically – it needs to be engineered through segmentation, personalized communication, and ongoing experimentation. This is where our B2C experience plays a key role.

If we break it down further, operators typically lose performance in four areas:

conversion inefficiencies, lack of GEO adaptation, technical limitations, and slow time-to-market.

We address these by building the platform as a flexible system that evolves continuously rather than a static product.

 

What factors have the greatest impact on growth and conversion today, and how do you see these evolving in 2026–2027?

– One of the main drivers will be hyper-personalization. Platforms will increasingly adapt in real time to individual user behavior, shaping unique experiences for each session.

At the same time, market expansion will continue to fuel growth. New regions and emerging markets will open additional opportunities for operators, along with new approaches to acquisition and engagement.

Another major shift will come from automation. Operational processes will become increasingly automated, reducing manual workload and improving efficiency.

This will be driven not only by AI in general, but by more advanced, agent-based systems that can handle tasks such as content generation, customer interaction, and fraud detection with minimal human involvement.

Overall, the direction is clear: more data-driven decision-making, more automation, and more adaptive user experiences.

The post Kanggiten: From B2C Insight to B2B Performance in iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Africa

BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika

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Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.

BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.

The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”

For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”

Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”

BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.

More relevant data as follows:

The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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