Conferences
Pronet Gaming Elevates Brand at ICE Barcelona
Pronet Gaming concluded a highly successful presence at ICE Barcelona 2026, marking three dynamic days of brand storytelling and industry connection as the company unveiled its refreshed corporate identity to the global iGaming community.
ICE provided an ideal platform to reinforce Pronet Gaming’s position as a performance-driven B2B partner focused on growth, localisation, and solutions built through a real B2C operator lens. This was reflected in strong foot traffic and sustained engagement at the Pronet Gaming stand, which became a central hub for conversations with long-standing partners and new contacts from across regulated markets.
Unveiled in the weeks leading up to ICE, the refreshed brand is not a visual reset for its own sake, but a reflection of how Pronet Gaming has evolved as a business. As the company continues to support operators across increasingly competitive and regulated markets, the new identity brings greater clarity to its role as a performance-led partner.
The brand reinforces a simple principle: platforms perform best when they are built, optimised, and supported with the end player firmly in mind. This player-first thinking informs everything from product design and localisation to commercial decision-making and long-term growth strategy.
Pronet Gaming’s core product suite, including Casino, Sportsbook, and BetX Pro, was showcased as part of a fully integrated ecosystem designed to help operators launch efficiently and scale with confidence. BetX Pro, in particular, generated strong interest among attendees, with operators drawn to its peer-to-peer betting model, flexible configuration, and ability to support differentiated betting experiences in competitive markets. The refreshed brand helps articulate this holistic approach more clearly – aligning product, technology, and service under a single performance narrative.
A standout feature of the stand was the ProSaber VR activation. Beyond attracting crowds, the activation served as a conversation starter around immersion, user experience, and engagement – the same principles that underpin Pronet Gaming’s platform development and optimisation. Complementing the on-stand activity, signature cocktails, and premium giveaways helped create a welcoming and memorable environment that encouraged high-quality discussions beyond the usual show-floor pace.
ICE Barcelona also provided a timely platform to reinforce Pronet Gaming’s ongoing expansion across Asia. Since entering the region in 2024, the company has focused on deep localisation, regulatory alignment, and adapting platform functionality to local player behaviour. The refreshed brand provides a flexible, modern framework that scales across diverse markets while maintaining a clear performance focus.
Commenting on the event, Alex Leese, CEO of Pronet Gaming, said: “Our refreshed brand is a clearer expression of how we already work with operators. It’s rooted in performance, shaped by real B2C experience, and designed to support platforms that need to grow in complex, localised markets. Launching our new website and brand just before ICE gave us the perfect stage to show that story, and the conversations we had over the three days confirmed it’s resonating.”
As ICE Barcelona 2026 comes to a close, Pronet Gaming thanks everyone who visited the stand, joined the conversations, and helped make the event such a success. The team now looks ahead with strong momentum, continuing to build on its foundations across established and emerging markets, and preparing for the next chapter of growth alongside its partners.
The post Pronet Gaming Elevates Brand at ICE Barcelona appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Argentina
Win Systems deploys Wigos CMS at Casino City Center Rosario, linking 2,500+ slots
The Argentina rollout adds player tracking and QR-based cashless payments via Win Pay, the company says.
Win Systems has implemented its Wigos casino management system (CMS) at Casino City Center Rosario in Argentina, connecting more than 2,500 slot machines to operate and report in real time. The supplier announced the deployment on May 4, 2026.
According to Win Systems, the Wigos rollout centralizes operational management across gaming and customer-facing functions, with modular components spanning slots, tables, players, promotions, and payments. The company said the installation is designed to support operator oversight and decision-making through a single real-time view.
The project also introduces new functionality at the venue, including Player Tracking for player identification and management, and the activation of “Fun Plays.” Win Systems also said the site can enable a QR-based cashless option that allows players to load credit directly to a machine from a bank account or electronic wallet, via its Win Pay payment management platform.
Francisco de Moya, CEO of Halkkon Capital Partners, commented: “This launch represents an important step in the technological evolution of our operation, allowing us to optimize management, enhance the customer experience, and lay the groundwork for future developments.”
Eric Benchimol, CEO of Win Systems, added: “The deployment of Wigos at City Center Rosario is a clear example of how our technology adapts to large-scale operations, enabling operators to optimize processes, improve the player experience, and evolve toward increasingly digitalized models.” Darío Zutel, Executive Chairman of Win Systems, said: “This implementation is part of our growth strategy in the region and reflects our commitment to supporting operators with robust, scalable, and future-ready technology.”
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Baltics
Kanggiten: From B2C Insight to B2B Performance in iGaming
As TechXperience Stage Sponsor of HIPTHER Baltics: Riga 2026, Kanggiten brings its performance-focused platform and operational expertise to the heart of the event’s technology discussions. We spoke with Ivan Korkin, Head of Account Management at Kanggiten, about translating B2C experience into scalable B2B solutions and driving measurable growth in today’s iGaming landscape.
How would you position Kanggiten today, and what core value does your platform deliver to partners?
– Kanggiten today is a modular iGaming platform built specifically for teams that operate on the B2C side. The core idea behind the product is simple: we take over 10 years of real operational experience and translate it into technology that helps partners turn traffic into measurable revenue.
From a technical perspective, the platform combines all key elements: casino and sportsbook engines, aggregation, payments, analytics, CRM, and affiliate management – within a single ecosystem. This allows operators to manage the entire lifecycle without fragmentation.
Another important aspect is adaptability. The platform is designed to support multi-geo operations, including local payment methods, currencies, and compliance requirements, which is critical for performance in different markets.
In terms of collaboration, we provide flexible models – from white label setups for fast market entry within a few weeks, to more customized turnkey solutions depending on the scale and maturity of the project.
What are your next steps for scaling the business and strengthening Kanggiten’s market position?
– Our current focus is split between product evolution and business expansion.
On the product side, we are actively developing new capabilities, including predictive tools that will help marketing teams make more informed decisions based on data patterns inside the platform.
At the same time, we are scaling commercially. We’re onboarding new clients, launching additional brands, and expanding into new markets. 2026 is already showing strong momentum, especially as our visibility in the market has increased and inbound demand continues to grow.
So in practical terms, our priorities are clear: expand geographically, grow the number of active brands on the platform, and continue investing in product development.
How has your experience with end users shaped your B2B approach, and how is this reflected in your product and results? Could you share an example?
– Our B2C background fundamentally defines how we approach product development. We don’t build features based on assumptions – everything is tested and validated through real user behavior.
There are several areas where this is especially visible.
First is retention. Today, sustainable growth is driven more by retention than by acquisition. That’s why we focus heavily on onboarding flows, CRM logic, bonus structures, and reactivation strategies. Retention is not a standalone tool – it’s a system built on continuous testing and data analysis.
Second is segmentation. Personalization only works when it’s built on meaningful segmentation. We test different traffic groups, analyze behavioral patterns, and create tailored scenarios for each segment. This directly impacts monetization efficiency.
Third is the use of AI. At this stage, AI is no longer experimental – it’s embedded into operations. We apply it in fraud prevention, KYC, content generation, and support automation to improve both efficiency and decision-making.
And finally, distribution channels. We work across a wide range of touchpoints, which allows operators to engage users in different environments and adapt quickly when market conditions change.
If we look at a practical example, GEO-specific behavior plays a critical role. In Turkey, even small UI details like how percentage values are displayed can influence conversion.
In LATAM, on the other hand, fraud patterns are more prominent, so we implement additional AI-driven verification layers. These insights are transferable once validated in one market, they can be applied in others with similar characteristics.
What challenges do operators and affiliates most often face after working with other platforms, where do they typically lose revenue or users, and how do you address these issues?
– In most cases, the issues are not unique – they repeat across different operators and platforms.
One of the main gaps is conversion management. Many platforms generate traffic but lack the tools to properly analyze and optimize the funnel. Without clear visibility into user behavior, improving conversion becomes difficult.
Another area is engagement. Gamification is often either too basic or requires additional development. In practice, it should be a core part of the platform, not an add-on, because it directly impacts retention and revenue.
Scalability is also a frequent issue. Platforms may perform well at a smaller scale but struggle under higher load. Without real operational experience, these limitations often appear too late. Our approach combines stable infrastructure with continuous adaptation, allowing us to maintain performance under growth.
Retention is another critical point. It doesn’t happen automatically – it needs to be engineered through segmentation, personalized communication, and ongoing experimentation. This is where our B2C experience plays a key role.
If we break it down further, operators typically lose performance in four areas:
conversion inefficiencies, lack of GEO adaptation, technical limitations, and slow time-to-market.
We address these by building the platform as a flexible system that evolves continuously rather than a static product.
What factors have the greatest impact on growth and conversion today, and how do you see these evolving in 2026–2027?
– One of the main drivers will be hyper-personalization. Platforms will increasingly adapt in real time to individual user behavior, shaping unique experiences for each session.
At the same time, market expansion will continue to fuel growth. New regions and emerging markets will open additional opportunities for operators, along with new approaches to acquisition and engagement.
Another major shift will come from automation. Operational processes will become increasingly automated, reducing manual workload and improving efficiency.
This will be driven not only by AI in general, but by more advanced, agent-based systems that can handle tasks such as content generation, customer interaction, and fraud detection with minimal human involvement.
Overall, the direction is clear: more data-driven decision-making, more automation, and more adaptive user experiences.
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Africa
BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika
Supplier takes Stand A05 in Nairobi on May 4–5, pitching pre-built tournament betting tools and discounted onboarding for new partners.
BetConstruct AI said it will exhibit at iGaming Afrika on May 4–5 in Nairobi, Kenya, at Stand A05.
The company said its main focus at the event will be a “Best Sportsbook for the World Cup 2026” package, supported by “Special Bets, Powerfull and Bet on League.” BetConstruct AI said the tools are designed to help operators run World Cup activations “with zero additional development required.”
For the World Cup activation, the supplier is also advertising commercial incentives for new partners. BetConstruct AI said new partners receive a 65% platform setup discount “applied immediately,” plus “100% Core Suite Access” for the first three months, followed by “65% off for 4-12 months.” It added that third-party tools are “51% off for 3 months.”
Beyond the tournament pitch, BetConstruct AI said it will present its wider iGaming ecosystem, including Sportsbook Platform, Casino Platform, Affiliate Ecosystem, Retail Solutions, and its AI suite. The company said its Sportsbook Platform provides “over 140,000 pre-match events and 12,000+ monthly esports live events,” and that its Casino Platform integrates “350+ providers via a unified aggregation API.”
BetConstruct AI said its AI suite includes CRM AI, Umbrella AI, AI Game Recommendation System, and Betting Mate AI, covering functions such as churn prediction, risk management, real-time personalisation, and conversational betting. It also said its Retail Solutions show how operators can connect land-based and digital channels for an omnichannel setup.
- BetConstruct (official website); https://www.betconstruct.com/ Company reference page for product portfolio and event announcements.
- iGaming Afrika (event information); https://igamingafrika.com/ Confirms dates, location, and exhibitor details for the conference.
- FIFA World Cup 2026 (official site); https://www.fifa.com/fifaplus/en/tournaments/mens/worldcup/canadamexicousa2026 Authoritative background on the tournament referenced in the supplier’s activation pitch.
The post BetConstruct AI to present World Cup 2026 sportsbook offer at iGaming Afrika appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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