BGaming has signed a distribution deal with Entain that will see the supplier’s casino games go live across Entain brands in Brazil, Spain, Italy, Greece, and Portugal.

Under the agreement, Entain players in those markets will get access to BGaming’s full portfolio, including titles grouped under its #Casual, #Entertainment, and #Classic categories. The companies said additional markets are expected to follow.

Olga Levshina, CCO at BGaming, said, “This deal marks a significant moment for BGaming as we look to establish our position in several major markets globally. Entain is one of the biggest and most respected names in the business, and by having our products widely available across its platforms, we can ensure our games get the attention they deserve.”

Obdulio Bacarese, Global Gaming Director at Entain, said, “We have secured our position as one of the biggest operators in iGaming by ensuring we always have the best possible games and content available for our players. BGaming is an exciting and innovative studio that will help us strengthen our offering across several key markets, and we look forward to seeing how our players react to their games.”

Entain operates in regulated markets and runs more than 25 brands, including bwin, Party Casino, Sportingbet, and Sports Interaction.

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Huddle has signed a strategic trading partnership with Entain’s CEE division to develop and run bespoke pricing and trading capabilities, with an initial focus on tennis and football (soccer) and basketball integration. The project is now live following a testing period and is intended to support Entain’s regional brands including STS in Poland and SuperSport in Croatia.

The companies said the work follows a joint development model, combining Entain CEE’s proprietary trading expertise with Huddle’s modelling and automation, aimed at scaling Entain CEE brands’ proprietary trading IP. Huddle said the architecture is designed to support complex pricing requirements across products such as player props, micro markets and same-game parlays (bet builders), alongside improvements to uptime and the customer betting experience.

On tennis, the jointly developed solution covers singles through mixed doubles across men’s and women’s competitions, from the ATP Tour down to the Futures Series level, according to the companies. Basketball was tested in parallel, with Huddle highlighting player-minute distribution models for content including Euroleague, NBA and domestic competitions.

The partnership is also set to continue work on a soccer product ahead of the 2026 FIFA World Cup in North America, which the companies expect will increase engagement in player props and micro markets.

Francesco Borgosano, CEO at Huddle, said: “This bespoke collaboration with Entain CEE represents a significant milestone for Huddle as we demonstrate our ability to build beyond our off-the-shelf solutions with a deeply-integrated and collaborative trading development initiative that enhances our already strong in-house pricing capacity while delivering value to our partners.”

Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “We’re very pleased to be partnering with Huddle on a bespoke trading initiative that combines our proprietary trading expertise with their modelling capabilities to deliver a truly differentiated product.

“This allows us to significantly improve uptime, pricing and cash-out performance, while expanding one of the strongest player prop and BetBuilder offers in the region. Our ambition is to be the home of player props in CEE and to compete at the highest level, and this partnership is a key step towards that.”

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Entain, the worldwide sports betting and gaming organization, has prolonged its enduring collaboration with Inspired Entertainment, ensuring ongoing access to Inspired’s top-tier Virtual Sports collection through its international brands.

An important aspect of the refreshed multi-year contract is the launch of Inspired’s enhanced Virtual Soccer with BetBuilder – debuting prior to this year’s football World Cup – offering Entain customers a new method to craft personalized, multi-selection virtual football wagers. More new Virtual Sports titles will be introduced later this year as part of an improved content schedule.

The refreshed agreement backs Entain’s intentions to continue enhancing its product range and providing additional options for its customers. Through a close collaboration with Inspired, Entain can roll out new Virtual Sports formats as they are released and guarantee that its global brands gain from a consistent flow of captivating, high-quality content.

Jamie Crossfield, Sportsbook Director at Entain, said: “Virtual Sports continues to be an important and growing category for our customers globally. Inspired has been a trusted partner for many years, consistently delivering high quality, high performing content across our brands. Extending this partnership enables us to build on that success while offering even more compelling entertainment through new products like the enhanced Virtual Soccer with BetBuilder.”

“We are delighted to extend our successful global partnership with Entain,” said Brooks Pierce, President and CEO of Inspired. “Our relationship has been built on collaboration, performance and innovation. The introduction of our upgraded Virtual Soccer with BetBuilder, an industry first, reflects our commitment to delivering differentiated, high impact products that drive engagement and long-term growth for our partners.”

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