Gaming
Ultra Unveils First-Ever Tradable Digital Video Game Redefining Ownership of Gaming Content
Ultra, a complete PC gaming hub created by AAA talent from companies like Ubisoft, Playstation and Nintendo, announced the launch of the world’s very first tradable digital video game. This groundbreaking development empowers gamers to resell video gaming content to fellow enthusiasts, redefining the essence of digital ownership in the gaming ecosystem.
The cornerstone of this transformative shift is Ultra’s proprietary blockchain technology, which seamlessly integrates gamers, game developers and publishers into a fairer, more sustainable paradigm where all can benefit. Embracing this technological innovation and forever securing its status as the world’s first tradable game is indie title Josh Journey: Darkness Totems from Provincia Studio. Users now gain the unprecedented ability to not only purchase but also resell captivating digital gaming content among themselves, heralding a new era in video game distribution. Ultra’s recent independent survey of 2000 PC gamers – the full findings of which are set to be released in January 2024 – showed that the vast majority (64%) of PC games are already bought at a discount or in a bundle, or downloaded for free.
This technological leap addresses an unspoken reality within digital entertainment: the absence of true ownership for users over the content they buy. Currently, the purchase of a PC game or any other digital content merely grants users an individual license to access and enjoy the material, a privilege susceptible to removal at any given moment. By representing all of the game licenses on its platform as digital tokens – “tokenizing” them – Ultra is introducing what could be a decisive shift toward granting users genuine ownership rights, revolutionising the status quo governing digital content transactions.
Nicolas Gilot, Co-CEO at Ultra, said: “For the majority of mainstream PC gamers, true ownership of their digital games isn’t a burning issue – until it is. Recent history has clearly shown that digital content in users’ libraries can be removed at short notice as platforms, companies and licensing agreements change. By tokenizing the games on Ultra and providing developers with the option to make their titles tradable, we hope to unlock new revenue streams and community engagement features for developers of all types of PC game, while giving all users true ownership of their content – even if they don’t know they need it yet!”
Guilherme Araujo, Co-Founder of Provincia Studio, said: “We’re excited that Josh Journey will forever be the very first tradable title on Ultra Games! This is a great opportunity for us to understand more about this new business model for games and see how it can enhance existing revenue streams, and create new ones. Blockchain and tokenization are not familiar concepts to us but the enthusiasm of the Ultra community is enormous and we can’t wait to see them enjoy and share Josh Journey.”
While Ultra’s tradable game technology is available to every game on its next-gen PC store, it’s up to developers to decide whether to activate reselling of their titles and set rules such as minimum resale price and desired revenue split. Josh Journey: Darkness Totems, a beautifully hand drawn beat’em up game, is a traditional PC game with no blockchain elements, showing the potential of this technology for the mainstream games industry. Ultra Games has an extensive catalogue of games including web3 titles Phantom Galaxies, R3V3NGE and Aether: Trading Card Game, and much-loved PC games and gaming series such as Lords of the Fallen, The Walking Dead Definitive Series, WRC7, the Syberia series and the Beholder series. Ultra is powered by its custom-built layer 1 blockchain and native token, UOS.
casino games
Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity
Tequity Publishing has launched K-Pop Drop, a Burst Game from Mirror Image Gaming, with an exclusive first release on Stake. The game went live on 11th May 2026 and will be available only on Stake initially, before expanding to Tequity’s wider operator network the following week.
According to the companies, K-Pop Drop is an anime-inspired Burst Game featuring escalating multipliers and interactive mechanics. The title includes potential multipliers of up to 5000x and follows a character called Sakura as she progresses through gameplay features including boosts, landing zones, bonus triggers, and hazards.
“K-Pop Drop immediately stood out to us as the type of modern, high-energy content we believe is becoming increasingly important within the market,” said Dominic Sawyer, VP Growth at Tequity. “Players today are looking for more interactive, entertaining experiences that feel highly engaging from the first second of gameplay. Mirror Image Gaming has done a fantastic job creating a game with real personality and strong replayability, and we’re excited to launch it first with Stake before rolling it out across the wider network.”
Mirror Image Gaming CEO Gray Wagner said the Stake launch is intended to broaden the game’s reach. “We wanted K-Pop Drop to feel fast, unpredictable, energetic, and memorable – something that instantly stands out both visually and through gameplay,” said Wagner. “Working with Tequity Publishing and launching first with Stake gives the game an incredibly strong platform from day one, and we’re excited to see players experience it.”
Tequity said K-Pop Drop will become available to its wider operator network from the week commencing 18th May.
The post Tequity Publishing launches Mirror Image Gaming’s K-Pop Drop with Stake exclusivity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bone Croo Studios
Tequity Publishing Launches “Cats Balls”
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced the latest high-octane release through its Tequity Publishing vertical, Cats Balls.
Developed by Bone Croo Studios and powered by The Fortune Engine technology, Cats Balls is a high-energy, pachinko-style experience that transports players back to the 1980s – an era of loud riffs, bigger hair and alley cats with rock god ambitions.
Cats Balls breaks the traditional slot mould, trading spinning reels for a storm of steel balls dropping like a drum solo. Packed with punk attitude, the game invites players to crank the amp, unleash the balls and watch the feline cast of guitar heroes shred.
The title serves as the latest premier showcase for The Fortune Engine, highlighting the platform’s flexible maths and game templates. This technology allows studios to move beyond conventional formats and create bold, unconventional experiences that resonate with a new generation of players.
The launch of Cats Balls further solidifies the mission of Tequity Publishing, which provides a distribution and aggregation framework designed to help ambitious studios launch at speed and scale. Through its RGSaaS model, Tequity Publishing provides the full infrastructure, distribution and publishing framework, allowing studios to focus entirely on game creation. With RGS-to-RGS, Tequity offers a technology-first approach for studios already operating their own RGS, enabling them to scale more quickly and deliver through Tequity’s global operator network.
Krzysztof Opałka, CEO at Tequity, said: “The release of Cats Balls is a perfect example of why we built Tequity Publishing. By removing the technical barriers to entry, we enable studios like Bone Croo to bring their wildest creative visions to life without compromise. Seeing this punk-inspired pachinko title hit the market via The Fortune Engine proves that our infrastructure is the go-to choice for high-impact, innovative content.”
The post Tequity Publishing Launches “Cats Balls” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Exprexion
Flexion Launches Mobile Service Suite Exprexion
Games marketing company Flexion has announced the launch of Exprexion. This integrated suite of services provides game developers with a single point of entry to alternative app stores, creator-led marketing and direct-to-consumer sales.
The mobile gaming industry is entering a new era. After years of market domination by Google and Apple, game studios are looking for ways to be in command of their own destiny. High store taxes and rising acquisition costs have squeezed profits for too long. The Exprexion suite of services gives developers the freedom to innovate in market engagement and express their ideas directly to users, moving beyond the traditional constraints of the major app stores.
The Exprexion suite consists of three core services:
Exprexion Markets: This service manages all the technical and operational requirements of distributing games on alternative platforms including Amazon, Samsung, Huawei, Xiaomi and ONEstore. Flexion handles everything from integration to platform relations, typically adding more than 10% in incremental revenue. By taking on these tasks, Flexion reduces upfront and operational costs for developers while reducing risk.
Exprexion Creators: This service focuses on influencer-led marketing and social media strategy. By managing the creative process and relationships with influencers, Flexion helps studios find high-value players who engage with games through organic interest. This approach allows developers to reach bigger audiences through broader market channels and innovative user acquisition.
Exprexion Direct: This service enables developers to sell to their players no matter where those players are. By moving transactions outside of the major app stores, studios can make better margins and reclaim the 30% fee typically charged by platform owners. The service uses proven payment technology from trusted suppliers, like Xsolla, to ensure the buying experience remains smooth.
“The mobile industry has reached a point where the old methods of finding and monetizing players are no longer sustainable for many game studios. For years, developers accepted high fees and limited data access as the cost of doing business. Now, the emergence of a more open market and the shift toward direct-to-consumer relationships have changed the math. We launched Exprexion because the market is finally in a place where developers can feasibly run their own stores and distribution networks without the massive operational overhead that used to hold them back,” said Jens Lauritzson, CEO and Founder of Flexion.
Flexion’s technology, people and expertise are unique in the mobile market. The Exprexion services are fully integrated with one another, meaning each service perfectly complements the others. They can be combined seamlessly or used in any combination to generate profit and grow audiences bigger than ever before.
Flexion currently manages 37 top-grossing games. Four of these titles have reached the Top 10 grossing charts on Google Play. By providing a decentralised path to growth, Exprexion serves as a vehicle for a studio’s financial freedom.
The post Flexion Launches Mobile Service Suite Exprexion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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