Australia
Crown Resorts Signals New Era with Bold New Brand
Crown Resorts has signalled a new era, unveiling a bold new brand for the first time in nearly a decade, recapturing its original spirit as a leading curator of exceptional experiences, entertainment and tourism in Australia.
The campaign, Here’s Where Things Get Interesting, is live nationally across television, outdoor, print and social media, and marks a public shift from a casino and hotel to a world-class entertainment destination.
Informed by extensive research and stakeholder engagement, the new campaign addresses overwhelming national feedback for Crown to bring joy, energy, and life into its cities, and to reinvigorate the experiences guests and visitors have. The research also indicated that Australians want to visit a place where they feel connected to others as well as the city itself; somewhere with an atmosphere and a vibe they can immerse themselves in and safely enjoy.
The new direction centres around creating joyfully elevated experiences for the communities in which Crown operates and is a playful spin on Crown’s long held reputation as the home of all things interesting – entertainment, awards nights, celebrity sightings, weddings, gala events, birthdays, TV broadcasts and just about everything in between.
The first phase of Here’s Where Things Get Interesting begins with an integrated advertising campaign supported by a program of joyfully elevated events across Sydney, Melbourne and Perth across sport, music, art, dining and entertainment.
Crown Resorts CEO Ciarán Carruthers said: “Today marks an exciting new chapter in Crown’s history. Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences.
“Over the last two years, we have worked very hard as a business to set Crown on a path to fundamentally change for the better. Upon opening, Crown was renowned as the home of all things interesting, and the place that makes the ordinary extraordinary. With new owners, new management, a new strategy, a new visual identity, and a new experience, we will do so again.
“To us, ‘interesting’ is the promise of something unique, elevated, unexpected, and memorable. ‘Interesting’ jolts you from the mundane. Our research told us that Australians expect that from Crown. As we move forward, interesting experiences will be a critical part of our strategy to energise our cities and supercharge Australia’s tourism revival.
“The leadership of this campaign is testament to Danielle Keighery and her team, who have breathed new life into the Crown brand and helped set the company up for future success. Ahead of her upcoming departure from Crown, I’d like to thank Danielle for her enormous contribution and wish her all the best for her future.”
Led by Chief Brand & Corporate Affairs Officer, Danielle Keighery, the new brand direction was created in partnership with pre-eminent Australian brand and creative agency, The Monkeys part of Accenture Song, and is supported by a tailored multi-channel media strategy and launch plan via leading global media agency, Initiative Australia. It centres around interesting and elevated moments across Crown’s entertainment venues, globally recognised restaurants and luxury accommodation facilities.
Australia
RWA: Gambling Ad Crackdown Threatens Shift Offshore
Responsible Wagering Australia (RWA) has voiced deep disappointment over the Federal Government’s decision to further restrict gambling advertising without industry consultation. The group is now seeking urgent clarity to understand the full impact on the sector.
RWA CEO Kai Cantwell said their members have a track record of supporting and leading sensible and evidence based reform.
“We acknowledge advertising levels were too high in the past but we’ve listened and we’ve acted by taking steps to significantly reduce the total volume of ads” Mr Cantwell said.
“Beyond advertising, we have supported major reforms including the implementation of BetStop and strengthened consumer protection measures across the system.
“But this announcement, with no heads up and no genuine consultation, is a real kick in the guts for the industry.
“This sector contributes almost $6 billion to the Australian economy, supports around 30,000 jobs, and provides critical funding to sport, racing and broadcast industries across the country.”
“Decisions of this scale must be evidence based and developed with industry to avoid unintended consequences.
“For an industry that has engaged in good faith and delivered meaningful reform, this announcement today is disappointing.
“This sets a dangerous precedent. Today it’s gambling advertising, tomorrow it’s alcohol, then it’s sugary drinks, fast food, critical minerals and who knows what else comes next.
“This package of measures even seeks to go further than the Murphy Inquiry with the banning of online Keno and goes beyond the remit of the Federal
Government by phasing out jersey and stadium advertising.”
Responsible Wagering Australia also acknowledged the Government’s proposed crackdown on the illegal offshore gambling market which is costing Australians almost $4 billion each year and growing at 2.5x the rate of the legal licensed and regulated market.
“The test is whether these measures are strong, coordinated and enforceable.
“There is no silver bullet. These operators are highly sophisticated and will stop at nothing to target Australians and evade enforcement.
“To effectively tackle the issue there must be a sustained, coordinated approach that cuts them off at the source including payment blocking by financial institutions, stronger regulatory powers for the ACMA, and action to remove their presence online and across social media. The Government must consult with the industry to get this right and it must be the priority going forward.
“If the licensed market is overregulated, Australians won’t stop gambling. They will go offshore to operators with no consumer protections, no oversight, and no contribution to the Australian economy, sport or racing.”
RWA said it stands ready to engage constructively with Government on both advertising settings and offshore enforcement to ensure policy outcomes that reduce harm and protect Australians.
The post RWA: Gambling Ad Crackdown Threatens Shift Offshore appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australia
NSW: More Than 650 Gaming Machine Exemptions Revoked to Address Gambling Harm
The Minns Labor Government continues to reduce gambling harm by delivering on its commitment to remove outdated exemptions that enabled more than 650 pubs and clubs to operate gaming machines during standard shutdown hours.
Following an announcement in December by the Minister for Gaming and Racing David Harris that exemptions would cease from 31 March 2026, more than 650 venues will be required from 1 April to shut down all gaming machines between 4am to 10am each day, in line with NSW standard shutdown hours.
The six-hour shutdown is a harm minimisation measure intended to provide players with an important break in play.
Of the 672 venues with a varied shutdown period, usually for three hours instead of six, many have been in place for more than 20 years. These were given for reasons including being in high traffic ‘tourist’ locations, a history of earlier opening hours or financial hardship.
Venues that believed they had a strong case to keep their exemptions under the legislation and the revised Ministerial Guidelines, had the opportunity to put their case to Liquor & Gaming NSW.
As of 24 March 2026, 649 have been revoked by Liquor & Gaming NSW under delegation from the Independent Liquor & Gaming Authority and 10 by the Authority itself. Thirteen venues remain under assessment. All venues will be considered and an outcome communicated by 31 March 2026.
Sixty-two venues applied to keep their exemptions. Of the 49 applications assessed so far, all have been revoked.
Liquor & Gaming NSW will undertake a compliance campaign after 1 April when the new requirements come into effect, to ensure all venues are abiding by the changes.
A Review of Gaming Machine Shutdown Hours Framework conducted by Liquor & Gaming NSW in 2024 found that a minimum six-hour shutdown period, commencing no later than 4am, is effective at minimising gambling harm.
The move continues a suite of gaming reforms which the Minns Government has implemented since coming into office, including:
• Reducing the cash input limit from $5000 to $500 for all new gaming machines
• Reducing the state-wide cap on gaming machine entitlements, so that every year the number of gaming machines reduces based on forfeiture rates
• Banning political donations from clubs with electronic gaming machines
• Banning external gaming-related signage and internal gaming-related signage that can be seen from outside the venue
• Introducing Responsible Gambling Officers in venues with more than 20 gaming machine entitlements and mandating that extra Responsible Gambling Officers be on duty in venues after midnight
• Mandating that all venues with gaming machines must keep a Gaming Plan of Management and a Gambling Incident Register
• Banning gambling advertising on public transport and the ferries and terminals people catch it from
• Consulting with the community on a third-party exclusion scheme and use of mandatory facial recognition technology to support a statewide exclusion register for NSW hotels and clubs with gaming machines
Launching a NSW-first code of practice for the use of facial recognition in pubs and clubs that use the technology, following full consultation with a wide range of stakeholders including harm minimisation advocates, the NSW Privacy Commissioner and industry.
Minister for Gaming and Racing David Harris said: “The Minns Labor Government takes gambling harm minimisation seriously and that’s why I called for a review of the gaming machine variations back in December that has removed outdated exemptions that enabled more than 650 pubs and clubs to operate gaming machines during standard shutdown hours.
“Following months of review, it was clear these variations enabling about 20 per cent of clubs and pubs with gaming machines to operate outside of the mandated hours, some of which were more than 20 years old, were no longer fit for purpose.
“To enable variations to be revoked, I updated the Ministerial Guidelines and set up a streamlined process for venues to make their case if they wished to keep their variation, and to allow for a transition period.
“These changes are expected to prevent and reduce gambling harm.
“The NSW Government will continue to deliver evidence-based reforms to ensure we are striking the balance of addressing gambling harm while supporting sustainable development of an industry that employs more than 150,000 people in NSW and injects billions into the economy.”
The post NSW: More Than 650 Gaming Machine Exemptions Revoked to Address Gambling Harm appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Australasian Hospitality & Gaming Expo
Light & Wonder to Showcase its Latest Gaming Innovations at AHGE 2026
Light & Wonder Inc. has announced that it will showcase its latest gaming innovations at the Australasian Hospitality & Gaming Expo (AHGE) in Brisbane, Australia March 25–26. The show offers operators an opportunity to get a first-hand look at the new COSMIC DUAL cabinet alongside a portfolio of high-performing game content, player engagement solutions and electronic table game innovations.
“At Light & Wonder, we remain focused on delivering innovation that helps our customers create more engaging experiences for their players. The introduction of the COSMIC DUAL cabinet, alongside our latest portfolio of games and player engagement solutions, reflects our continued investment in hardware, content, and systems designed to drive performance across the gaming floor,” said Siobhan Lane, Chief Executive Officer of Gaming at Light & Wonder.
Visitors to Booth #194 can experience the latest evolution of Light & Wonder’s globally successful COSMIC hardware family with the all‑new COSMIC DUAL cabinet. Designed to deliver enhanced player experience and improved operational efficiency, COSMIC DUAL combines next-generation hardware with a sleek, modern design. The cabinet features dual Wide Color Gamut-enabled HD displays delivering vibrant graphics and smooth animations, plus an enhanced floating AR‑1 iDECK button panel with a larger player interface and signature cosmic lighting to stand out on casino floors.
The COSMIC DUAL cabinet’s debut will be supported by a curated lineup of new game content designed for the Australian market, including exclusive launches and elevated extensions of proven regional performers. Highlights include the exclusive JIN CHAN Repeat Win game family, alongside enhanced versions of fan‑favorite brands such as EUREKA N’ EVEN MORE BLASTIN’ and PIGGY N’ EVEN MORE BANKIN’. Also on display will be LOCK N’ MORE LINK, featuring familiar themes including PIGGY N’ MORE BANKIN’, EUREKA N’ MORE BLASTIN’, HUFF N’ MORE PUFF, and CATS HATS N’ MORE BATS.
In addition to its gaming portfolio, Light & Wonder will highlight systems solutions designed to enhance player engagement and streamline casino operations. The Patron Kiosk platform will be showcased as a flexible self-service solution that allows guests to access player club services, redeem rewards, and manage accounts through a modern, intuitive interface. The Display Manager Patron Kiosk platform extends these capabilities directly to the gaming machine, enabling players to access rewards, promotions, and event entries without leaving their game.
Light & Wonder will also showcase electronic table game innovations such as the QUARTZ VEGAS STAR platform, which offers immersive gameplay through titles like Roulette, ROULETTEX, and Tiger Baccarat. This platform is designed to elevate the electronic table games experience. The GM ATLAS Progressive Table system will feature games ULTIMATE TEXAS HOLD ‘EM, FREE BET BLACKJACK, DOUBLE HOOK POKER, and DOUBLE DOWN MADNESS, offering operators fresh ways to engage players at tables.
The Company will also shine a spotlight on the QUARTZ HYBRID terminal which brings several side bets from L&W’s extensive library of table games. These include DRAGON BONUS & LUCKY 6 side bets for Baccarat as well as stadium play for ROULETTE, ROULETTEX, STADIUM BLACKJACK, CASINO WAR, and THREE CARD POKER.
The post Light & Wonder to Showcase its Latest Gaming Innovations at AHGE 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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