Australia

Crown Resorts Signals New Era with Bold New Brand

Published

2 years ago

September 27, 2023

Reading Time: 2 minutes

Crown Resorts has signalled a new era, unveiling a bold new brand for the first time in nearly a decade, recapturing its original spirit as a leading curator of exceptional experiences, entertainment and tourism in Australia.

The campaign, Here’s Where Things Get Interesting, is live nationally across television, outdoor, print and social media, and marks a public shift from a casino and hotel to a world-class entertainment destination.

Informed by extensive research and stakeholder engagement, the new campaign addresses overwhelming national feedback for Crown to bring joy, energy, and life into its cities, and to reinvigorate the experiences guests and visitors have. The research also indicated that Australians want to visit a place where they feel connected to others as well as the city itself; somewhere with an atmosphere and a vibe they can immerse themselves in and safely enjoy.

The new direction centres around creating joyfully elevated experiences for the communities in which Crown operates and is a playful spin on Crown’s long held reputation as the home of all things interesting – entertainment, awards nights, celebrity sightings, weddings, gala events, birthdays, TV broadcasts and just about everything in between.

The first phase of Here’s Where Things Get Interesting begins with an integrated advertising campaign supported by a program of joyfully elevated events across Sydney, Melbourne and Perth across sport, music, art, dining and entertainment.

Crown Resorts CEO Ciarán Carruthers said: “Today marks an exciting new chapter in Crown’s history. Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences.

“Over the last two years, we have worked very hard as a business to set Crown on a path to fundamentally change for the better. Upon opening, Crown was renowned as the home of all things interesting, and the place that makes the ordinary extraordinary. With new owners, new management, a new strategy, a new visual identity, and a new experience, we will do so again.

“To us, ‘interesting’ is the promise of something unique, elevated, unexpected, and memorable. ‘Interesting’ jolts you from the mundane. Our research told us that Australians expect that from Crown. As we move forward, interesting experiences will be a critical part of our strategy to energise our cities and supercharge Australia’s tourism revival.

“The leadership of this campaign is testament to Danielle Keighery and her team, who have breathed new life into the Crown brand and helped set the company up for future success. Ahead of her upcoming departure from Crown, I’d like to thank Danielle for her enormous contribution and wish her all the best for her future.”

Led by Chief Brand & Corporate Affairs Officer, Danielle Keighery, the new brand direction was created in partnership with pre-eminent Australian brand and creative agency, The Monkeys part of Accenture Song, and is supported by a tailored multi-channel media strategy and launch plan via leading global media agency, Initiative Australia. It centres around interesting and elevated moments across Crown’s entertainment venues, globally recognised restaurants and luxury accommodation facilities.

Australia

Tabcorp Appoints Vivian Stewart as Non-executive Director

Published

16 hours ago

October 21, 2025

Niji Narayan

tabcorp-appoints-vivian-stewart-as-non-executive-director

Reading Time: < 1 minute

Tabcorp Holdings Limited (Tabcorp) announced the appointment of Vivian Stewart to the Tabcorp Board as a Non-Executive Director, subject to the receipt of the required regulatory approvals.

Mr Stewart is a leading telecommunications and technology Non-Executive Director with 17 years of experience on public company boards. He is a Non-Executive Director of ASX-listed technology company Superloop Limited where he is Chair of the Risk and Compliance Committee. Mr Stewart brings significant executive experience to Tabcorp, including most recently as Chief Operating Officer of global enterprise software company Bigtincan. Mr Stewart also founded corporate advisory firm Callafin where he advised on M&A transactions and capital raisings for both public and private companies.

Tabcorp Chair Brett Chenoweth said: “We’re pleased to welcome Vivian to the Tabcorp Board. He’s an experienced director with a deep knowledge of the telecommunications and technology sectors,which is critical as it underpins a large part of our business. His deep knowledge will be invaluable as we continue to evolve and innovate our product offerings.

“Vivian also brings substantial commercial experience to the business and we’re looking forward to adding his skillsets to the composition of our Board.”

Mr Stewart will be formally appointed as a Director following the receipt of necessary approvals. In the meantime, he will act as an Observer on the Board from 1 November 2025.

The post Tabcorp Appoints Vivian Stewart as Non-executive Director appeared first on European Gaming Industry News.

ACMA

ACMA Blocks More Illegal Online Gambling Sites

Published

5 days ago

October 17, 2025

Niji Narayan

acma-blocks-more-illegal-online-gambling-sites

Reading Time: < 1 minute

The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal online gambling sites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.

The latest sites blocked include Crown Gold, Maxispin Casino, Rain.gg, Didibet, LuckyBet, Malina Casino and Spins of Glory.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 1338 illegal gambling and affiliate websites have been blocked. Around 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal online gambling rules in 2017.

The post ACMA Blocks More Illegal Online Gambling Sites appeared first on European Gaming Industry News.

Australia

GLI Grows Stronger and Bigger in Melbourne with New Lab Location

Published

6 days ago

October 16, 2025

Niji Narayan

gli-grows-stronger-and-bigger-in-melbourne-with-new-lab-location

Reading Time: < 1 minute

Gaming Laboratories International (GLI) has had a robust presence in Melbourne since it opened the lab in 2007. The company and its presence in Melbourne is stronger and bigger now that GLI has moved to a new lab location in the city.

The move was necessitated by GLI’s continually growing operations, and the upgrade to a larger facility in South Melbourne physically positions GLI even closer to many of its customers. GLI also operates labs in Adelaide and Syndey.

GLI’s Melbourne lab offers a full suite of services including:

• iGaming and Land-based Testing

• Casino Management Systems (CMS) Testing

• Interoperability Testing

• Quality Assurance

• Compliance

“We are excited about this next chapter as it strengthens our ability to meet our clients’ continually evolving needs. With these expert teams working together under one roof, we are better positioned to than ever to deliver comprehensive solutions for today’s gaming industry,” said Richard Howarth, Chief Business Officer – APAC.

The post GLI Grows Stronger and Bigger in Melbourne with New Lab Location appeared first on European Gaming Industry News.