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Entain credits ‘Wrexham Effect’ and blockbuster docuseries for attracting new and engaged sports fans
Wrexham AFC is making its debut in League Two of the English Football League this weekend, after scoring a promotion from the National League and climbing to Hollywood fame with the docuseries, Welcome to Wrexham. To mark this milestone, Entain, the global sports betting, gaming, and interactive entertainment group, reveals the ‘Wrexham Effect’ in sports betting.
After Hollywood icons Ryan Reynolds and Rob McElhenney took over Wrexham AFC in November 2020, Entain’s Ladbrokes and Coral brands in the UK recorded an increase of 59% in the number of bets placed during the National League’s 2021/22 season from 2017/18. This far outpaces that of the Championship League, League One and League Two, which saw a 15%, 32% and 24% increase respectively, and demonstrates the powerful impact that the docuseries has had on the popularity of non-league football.
Other non-league clubs have seen the impact too – including Wrexham AFC’s previous rival, Notts County FC, who finished in second place in the 2022/23 National League season and saw an 89% increase in the number of bets on the team from 2021/22.
The ‘Wrexham Effect’ has also taken over on the other side of the world, with Entain Australia recording an increase of 781% on the number of bets placed on Wrexham AFC football games, from 2019/20 to 2022/23. And across the pond in the US, the number of BetMGM bets placed on any Wrexham game has increased a staggering 3818% from the 2020/21 season to the 2022/23 season. Thanks to the celebrity status of the new owners, Wrexham AFC has seen a surge of popularity in the US, with Google Trends data even revealing that the Red Dragons have become one of the most searched for teams, more than the nation’s top soccer league, Major League Soccer (MLS).
It is not just football that has benefited from the boom in sporting docuseries, with the NBA experiencing a surge in popularity following the release of The Last Dance on Netflix in April 2020, which followed the success story of the Chicago Bulls’ dream team:
- Data from Entain’s global brands reveals that the number of bets placed on NBA games increased by 46% from the 2019/20 season to 2020/21.
- In the home of the NBA league, data from BetMGM evidences growing interest in the sport, with a 61% increase in the number of bets from 2021 to 2022.
Likewise, Formula 1 has attracted a cohort of new fans, spearheaded by the popularity of the Drive for Survive series on Netflix. Viewership figures for the docuseries get better every season, with the debut of season five seeing nearly 570,000 viewers over its first week, a 40% jump over 2022’s season four debut:
- Data from Entain’s global brands reveals that the number of bets placed on Formula 1 races increased by 16% in 2022 compared to the year prior, and by 63% compared to 2019, when the first season of Drive for Survive aired.
- Mirroring this growth, data from BetMGM in the US shows a 142% increase in the number of bets placed on Formula 1 in 2022, versus 2021.
Dominic Grounsell, Chief Commercial Officer at Entain, said: “We’ve seen a huge step change in the way fans engage with their favourite sports, and behind-the-scenes access in sporting docuseries has only heightened this further. They highlight the importance of finding new and innovative ways for fans to interact with sports and support their favourite teams, but also attract new fans to the sport – and they want to extend their entertainment by backing a team with a bet.
“At Entain, we’re constantly monitoring how this movement is evolving, listening to our customers, and creating content that resonates with them. Coral’s ‘Taking the Reins’ documentary series is a prime example of this and reinforces our commitment to bringing moments of excitement to fans beyond the track, pitch, or court.”
Entain Australia, in collaboration with Racing Victoria, has also produced a sport docudrama based around the running of the All-Star Mile in Melbourne. The documentary plans to give viewers a behind-the-scenes perspective in the lead-up to the running of one of Australia’s richest races. It will air later on this year.
Chess.com
Esports Nations Cup Confirms New Official Publishing Partners
Reading Time: 2 minutes
Chess.com, MOONTON Games, and SNK join the ENC alongside Electronic Arts, Krafton, Tencent, and Ubisoft, to strengthen the foundation of the world’s first international, nation-based competition at this scale
The Esports World Cup Foundation (EWCF) announced the addition of Chess.com, MOONTON Games and SNK for the inaugural Esports Nations Cup (ENC), a landmark tournament where the best esports players in the world will compete for the honor of representing their countries. The ENC introduces national pride to the global esports stage in a recurring format and is the first event of its kind at this scale.
Chess.com, MOONTON Games and SNK join as Official Publishers, alongside Founding Publishers and video game companies EA, Krafton, Tencent, and Ubisoft – the core partners developing the foundational structure of the ENC – bringing with them their iconic titles, global reach, and player communities to enhance the first Esports Nations Cup.
The three new publishers and all forthcoming Official Publishers will co-design qualification paths and competition formats for their respective titles — ensuring integrity, competitive relevance, and a consistent global structure.
The EWCF and its Founding Publishers continue to co-develop the ENC to establish the tournament’s foundational framework, structure, and format from inception, representing a deeper level of strategic partnership and commitment than other publishers.
“By partnering closely with publishers, we can make the Esports Nations Cup truly player-centric, and give players the opportunity to represent their country in the games that define their careers,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “With the seven partners announced so far as close collaborators, we can activate players worldwide and deliver a Nations Cup that feels earned for players and real for fans, and build a stage that national teams can aspire to for years to come.”
As the newest addition to the EWCF portfolio, the Esports Nations Cup builds on the momentum of the Esports World Cup — the world’s largest multi-title esports event — and extends its mission to a new layer of global competition. While the Esports World Cup unites the best clubs, the ENC unlocks a new frontier powered by national identity and regional representation.
The ENC will feature national teams from all major regions – including North America, South America, Europe, Middle East, Africa, Asia and Oceania – competing in both team-based and solo-player formats. A multi-layered qualification model will balance competitiveness and inclusivity: combining global rankings, regional qualifiers, and wildcard entries, including solidarity placements, to ensure a broad and representative competitive stage in every game.
The Esports Nations Cup will debut in Riyadh, Saudi Arabia, in November 2026, before moving to a rotating host model, bringing national esports teams to fans and cultures worldwide. Held every two years, the ENC will provide a dependable structure for players and esports organisations, encouraging long-term investment in national team programmes.
Additional information about the Esports Nations Cup will be released in the coming weeks.
The post Esports Nations Cup Confirms New Official Publishing Partners appeared first on European Gaming Industry News.
Fangs & Fire
Fangs & Fire unleashes the guardians of fortune
Reading Time: < 1 minute
Play’n GO introduces Fangs & Fire, a 5×3 video slot that expands up to 5×7 during features, calling forth two legendary protectors of hidden treasures – the fierce Prowler and the mighty Serpent.
In this world of lingering spirits, every strike of the golden Gong echoes with power. Players can encounter four distinct bonus rounds: the prowling Tiger’s re-spins, the Serpent’s towering reel expansion, and the ultimate Serpent & Prowler Bonus, where the reels unlock row by row until the coveted Mythical Prize comes into view.
Golden Gongs are central to the experience. When aligned, they merge their strength in the Link’n GO feature, instantly awarding rewards. Even when quiet, the Celestial Gong may intervene, scattering blessings across the reels in the form of additional Gong symbols. This interplay of guardians and gongs creates a dynamic rhythm, ensuring the narrative of power, precision, and balance is reflected in the gameplay.
Fans of myth-inspired titles will recognise Play’n GO’s commitment to pairing rich folklore with rewarding mechanics. Much like Legacy of Inca or Legend of the Ice Dragon, this release weaves mythos and feature design into a seamless whole, offering players both spectacle and depth. The Prowler and Serpent stand not only as guardians but as extensions of the game’s core identity – strength and wisdom entwined.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “With Fangs & Fire, we wanted to capture the duality of power and grace. The Prowler’s strikes and the Serpent’s rise each bring something distinct, but together they awaken something truly legendary. Players will sense that energy in every moment of the game.”
Fangs & Fire is set to captivate those drawn to stories of guardians, ancient blessings, and treasures fiercely protected.
The post Fangs & Fire unleashes the guardians of fortune appeared first on European Gaming Industry News.
Belatra
Belatra grows portfolio with the launch of Big Wild Buffalo 2
Reading Time: 2 minutes
Belatra, a leading developer of innovative online slots, is welcoming players back to the American wilderness with Big Wild Buffalo 2 – the follow-up to the runaway success Big Wild Buffalo.
Set on the vast American prairies, surrounded by stone canyons, and majestic mountains, Big Wild Buffalo 2 is a 6×4 game that features Wild Symbols with Multipliers, Free Games and the popular Hot Mode. A moving soundtrack helps build an atmosphere of power, nature, and freedom — steady drumbeats rise with wins.
The Wild Buffalo symbol can substitute for any regular symbol and appears on reels two, three, four, and five. If it lands partially, the reel automatically nudges, and the symbol expands to cover the entire reel. Each time the nudge happens, the Wild’s multiplier by +1. If multiple Wild Buffalo symbols appear, their multipliers are added together. Should a Wild land on adjacent reels, they merge and their multipliers multiply. Additionally, in Free Games the merged Wilds become sticky and remain until the end of the entire feature.
Free Games are activated by three or more Scatters landing in any position. Three Scatters returns eight Free Games, four award nine, five award 10, and hitting six Scatters activates 10 Free Games in Hot Mode. During Free Games, Scatters continue to appear and award additional free spins – the max is 100 Free Games. Free Games also has a global multiplier in play that in standard mode starts x1 and increases whenever a special portal appears: a buffalo emerges from it and boosts the global multiplier by +1. All winnings during Free Games are multiplied by the current global multiplier.
In Hot Mode the global multiplier begins between x2 and x10, and it continues to grow whenever a portal with a buffalo appears on one or more reels.
The Hold-and-Win Bonus triggers when six or more special symbols appear on the reels, including Credit symbols, Donors, Magnets, or Cloning symbols. There are also Extra Bonuses and the Buy Bonus for those eager to jump into the action sooner.
Misha Voinich, Head of Business Development at Belatra, said: “Big Wild Buffalo 2 delivers an unforgettable adventure across the American wilderness that’s enhanced by stunning visuals, thrilling mechanics, and huge win potential. Each spin brings the power and freedom of the wild right to the reels, making it a must-play for both fans of the original game and those just discovering the series.”
The post Belatra grows portfolio with the launch of Big Wild Buffalo 2 appeared first on European Gaming Industry News.
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