Africa

Twain Sport marks Africa growth with Hollywoodbets partnership

Published

3 years ago

December 15, 2022

Reading Time: 2 minutes

Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has extended its presence in Africa thanks to an agreement with tier one operator, Hollywoodbets.

The deal gives Hollywoodbets’ players access to Twain Sport’s revolutionary hybrid sport product and will be available in the leading South African market, as well as in other African countries where the popular brand operates.

The launch is set to meet the increased demand for live sport products, with high-frequency entertainment popular with next-gen players, as Twain Sport’s success proves.

European Gaming Congress 2024 (Warsaw, Poland)

BetGames, which is powering Twain Sport’s launch, already enjoys an established relationship with the high-profile operator and a strong, wider foothold across regulated African markets and this relationship has proven crucial in Twain Sport’s impressive launch.

Twain Sport’s debut offering, T-Basket, delivers head-to-head basketball tournaments every hour, with a match every three minutes, totalling 6 300 matches monthly.

African bettors now have a wealth of betting markets available to them to enhance the experience, via an intuitive mobile-first designed UI, with the initial launch expected to attract multiple audience demographics.

Following this launch, Twain Sport’s next product, T-kick, will debut in African markets in Q1 2023. The football-themed betting experience is expected to meet and surpass the favourable reaction from local players that T-basket has already received, given the incredible appetite for the sport across the continent.

Commenting on the deal, BetGames’ VP Sales, Africa, James Everett said: “Having already seen great success with our launch of Twain Sport in Europe, we’re equally as excited to go live with Hollywoodbets in a deal that will provide significant impetus to our fast-growing brand, this time in African markets.

“T-basket has already been met with approval from African players and the anticipation for a similar football product in T-kick is only going see revenue grow accordingly.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “There hasn’t been a product like this in our market before, so naturally we’re excited to add something so unique to our basket of games for our customers.

“The rapid play and betting markets available are perfect for today’s consumers and the prospect of T-kick’s imminent arrival adds to that excitement.”

Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.

Africa

BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season

Published

1 day ago

September 11, 2025

Niji Narayan

betking-renews-ikorodu-city-fc-partnership-for-2025/26-npfl-season

Reading Time: < 1 minute

BetKing, Nigeria’s leading sports betting and digital entertainment brand under KingMakers, has renewed its official partnership with Ikorodu City Football Club for the 2025/26 Nigeria Premier Football League (NPFL) season.

This marks the third consecutive year of collaboration between both organisations, highlighting a shared commitment to grassroots development, youth empowerment and the growth of Nigerian football.

Since the partnership began in 2023, Ikorodu City FC, popularly known as the Oga Boys, has risen rapidly through the ranks, earning promotion to the NPFL in 2024 and finishing an impressive fourth place in their debut 2024/25 campaign.

Their season was highlighted by a record-breaking 6–0 victory over Katsina United, one of the most dominant results in NPFL history.

BetKing’s support for Nigerian sports extends far beyond football. The company recently commissioned a modern mini sports complex at Ifako Ijaiye, already serving over 400,000 community members, including neighbouring communities.

The post BetKing Renews Ikorodu City FC Partnership for 2025/26 NPFL Season appeared first on European Gaming Industry News.

Africa

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania

Published

2 days ago

September 10, 2025

George Miller

Reading Time: < 1 minute

Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania.

This launch marks a significant step in Kiron’s expansion across East Africa and reinforces its commitment to delivering compliant, high-performance content in regulated markets.

Turbo League offers a fast-paced football format designed for audiences who prefer short, high-frequency sessions. Built on Kiron’s established platform, the game supports casual and repeat play through quick outcomes and smooth, data-lite performance across devices and networks.

SportPesa, one of Africa’s most recognised betting operators, now offers Turbo League to customers in Kenya and Tanzania. The partnership highlights SportPesa’s continued focus on accessible, engaging entertainment and Kiron’s ability to scale content across mobile-first regions with strong sports cultures.

Steven Spartinos, Co-CEO at Kiron, said: “We are proud to bring Turbo League to SportPesa customers in Kenya and Tanzania. This collaboration deepens our relationship with one of the region’s leading operators and reflects the growing demand for high-speed, digital sports entertainment in East Africa.”

Kalina Krantova, Director at SportPesa, added: “Our priority is giving customers premium, entertaining experiences. Turbo League adds real value to our content line-up through its pace, accessibility, and consistent performance.”

The post Kiron announces the launch of its new virtual football title, Turbo League, with SportPesa in Kenya and Tanzania appeared first on European Gaming Industry News.

Africa

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa

Published

1 week ago

September 4, 2025

George Miller

Reading Time: < 1 minute

MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa.

Kiron has rolled out Mula League on MulaSport, bringing a data-lite virtual football format to one of Africa’s leading sportsbook operators. Mula League delivers the excitement of league soccer in a lightweight design that fits seamlessly into digital platforms and uses very little data.

Mula League captures the feel of real league soccer in a fast, three-minute match format with full season play and familiar betting markets. Its data-lite design ensures quick, reliable access for players and its easy integration has made it perfect for MulaSport.

Steven Spartinos, Co-CEO of Kiron, said: “This launch with MulaSport underlines how virtual football can be both innovative and accessible. Mula League delivers the full league experience in a data-lite format that is scalable for operators and engaging for players.

Desiree Scott, Group Head of Corporate Affairs at MulaSport, said: “Bringing Kiron’s game onto our site strengthens our sportsbook with content that is quick to access and easy to enjoy. The format fits seamlessly into the way our players engage with football, while reflecting our commitment to quality, choice, and responsibility.”

Mula League is now live on the MulaSport platform.

The post MulaSport launches Kiron’s data-lite Soccer Game across 5 countries in Africa appeared first on European Gaming Industry News.