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NODWIN Gaming Announces Strategic Partnership with Exceed Entertainment for NH7 Weekender
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The happiest music festival, NH7 Weekender, is back, and NODWIN Gaming, a leader in new-age youth entertainment, gaming, and e-sports, has announced a strategic partnership with Exceed Entertainment to lead sponsorship led monetization for the upcoming edition of the longest-running multi-genre music festival in India.
For more than 15 years, NH7 Weekender has built a powerful cultural legacy, becoming a definitive space for music discovery, youth expression, and unforgettable shared moments. NODWIN Gaming acquired the NH7 Weekender music festival and other intellectual properties from OML Entertainment in September 2021, marking a significant strategic move that deepened its footprint in live entertainment, music, comedy, and gaming. Under NODWINâs stewardship, NH7 Weekender continues to thrive alongside youth-focused experiential IPs such as Comic Con India and DreamHack, strengthening the companyâs position in multi-genre youth entertainment across India.
As NH7 Weekender prepares for its next edition, NODWIN continues to lead festival programming, creative direction, production, and long-term vision. Exceed Entertainment will focus solely on sponsorship sales, brand partnerships, and commercial expansion, enabling brands to tap into NH7âs highly engaged and culturally influential youth audience.
The partnership is rooted in shared values of youth culture, creativity, and brand-first experience design. Together, NODWIN Gaming and Exceed Entertainment bring complementary strengths, that is NODWINâs expertise in large-scale live IPs like NH7 Weekender, Comic Con India, and DreamHack, and Exceedâs deep network in celebrity management, influencer programming, and experiential brand partnerships. This synergy enables richer sponsor-driven activations, curated talent integrations, and innovative monetization models that blend music, gaming, and pop culture, offering brands and audiences a more immersive, culturally resonant festival experience.
âNH7 Weekender has always been about music, culture, and the joy of shared experiences. With Exceed Entertainment managing sponsorship monetization, we look forward to unlocking new brand partnerships while we continue to build the authentic, high-energy festival experience our fans love.â  Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming
âAt Exceed, we donât just follow the curve, we chart the course. Partnering with NODWIN Gaming on NH7 Weekender is not about another transaction; itâs about pioneering the next evolution of Indiaâs live experience economy. The aim is to be laser-focused on bringing unprecedented brand partnerships and unique commercial monetization blueprints to this iconic IP. We will join the dots and unlock revenue streams for Weekender like we always doâ Afsar Zaidi, Founder, Exceed Entertainment
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Zero horsepower, maximum chances to win: Allwyn and the McLaren F1 Team launch worldâs first Scratch Car
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Introducing the worldâs first race car designed to be scratched! Allwyn, the lottery-led entertainment company, has teamed up with the McLaren F1 Team to create the one-of-a-kind âScratch Carâ to celebrate this weekendâs Grand Prix and inspire people everywhere to take a chance. Â
The life-sized model of an F1 car was unveiled by McLaren F1 Team driver Oscar Piastri at the LINQ Promenade on the Las Vegas Strip. The Scratch Car invites fans to scratch the surface of one of 970 panels to win exclusive McLaren F1 Team experiences and prizes.
The car designer swapped a spanner for a pair of scissors to build the engineering masterpiece. Designed and hand-built with meticulous precision by paper artist and motorsport enthusiast Florian Weber, better known as Paperlegend, the car is made up of 970 individual scratchable panels, each printed in the McLaren F1 Teamâs iconic papaya orange. Taking weeks to build, the unique installation will be open for racing fans to visit and scratch at the LINQ promenade in Las Vegas over two days, from its launch on Tuesday 18th November through Wednesday 19th November.
Fans who canât make it to Las Vegas can join in via an online Scratch Car experience,  allowing people to virtually scratch their own digital McLaren F1 car for the chance to win. The hero prize promises one lucky online winner a once-in-a-lifetime opportunity to visit the McLaren Technology Centre in Woking, UK â and not only meet a McLaren F1 Team driver, but have their own race suit signed by them. Â
Pavel Turek, Chief Officer Global Partnerships at Allwyn, said:Â âBeing an Official Partner of the McLaren F1 Team enables us to bring the entertainment and excitement of the sport to even more people. Our Scratch Car is just one of the ways we are helping fans across the world get closer to the F1 action, with the chance to win once-in-a-lifetime McLaren F1 Team prizes and experiences. We believe that taking a chance gives you one, and this world-first installation celebrates that spirit in a fun, creative way.â
Florian Weber (AKA Paperlegend), the artist and designer behind the Scratch Car, said:Â âF1 drivers have to be incredibly precise but also willing to take chances and thatâs what makes the Scratch Car such a perfect embodiment of the feeling of winning. Itâs a piece of art that celebrates both precision and the thrill of taking a chance.â
Louise McEwen, Chief Marketing Officer at McLaren Racing, said: âAt McLaren Racing, we are continually exploring new and unexpected ways of connecting with our fans in a fun and engaging way, and thatâs what our Scratch Car activation with Allwyn does. We canât wait for people to see it come to life, whether thatâs on the ground in Las Vegas or online.â
Fans can visit the Scratch Car from Tuesday 18th until Wednesday 19th November at the LINQ Promenade, just moments from the racing track, or scratch a digital version online at Allwyn Globalâs Instagram page until Tuesday 25th November.
The post Zero horsepower, maximum chances to win: Allwyn and the McLaren F1 Team launch worldâs first Scratch Car appeared first on European Gaming Industry News.
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BetBlocker Launches the Scheduler â Reimagining Blocking Software as a Harm Prevention Tool
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As part of Safer Gambling Week, harm prevention charity BetBlocker today announces the launch of its revolutionary Scheduler tool.
BetBlocker, which provides blocking software to help people manage or restrict their access to online gambling services, is unique in adopting a charitable model for this type of support, and facilitating users accessing protection both free of charge and anonymously.
Traditionally, blocking software has been a crisis management tool, facilitating users restricting their access to gambling services once theyâve already experienced an unsustainable loss.
The Scheduler tool looks to engage users earlier in their journey, before a crisis has occurred, creating the option for players to plan ahead and build a bespoke block to protect them when they need protected.
The new feature supports users to manage their access to gambling is a way that promotes healthier and safer engagement, allowing them to build out a weekly profile, or customise blocks on individual days.
Want to make sure your bills are paid? Block the week after pay day.
Get carried away with In Play betting? Set your block to switch on during match time.
Staying up too late playing on work nights? Set yourself a curfew.
This feature is placed perfectly to support users after GambleAwareâs findings last week, that over 5 million people in the UK want to reduce their gambling. BetBlockerâs Scheduling feature is targeted at supporting exactly that need.
BetBlockerâs Founder and Managing Trustee, Duncan Garvie expressed his enthusiasm for the project:
âTo date, blocking software has really only looked to offer support after things have gone too far. Itâs critical to provide that support for the people who need it, but it would be far better for everyone if we could reach people earlier and prevent the crisis occurring in the first place.
BetBlocker is proud to innovate and be unique amongst blocking softwares in offering harm minimisation functionality alongside our traditional crisis management support.
Our Scheduling tool looks to meet users where they are, redefining blocking software so that it is no longer a binary choice between blocked or not blocked. In taking this step forwards, weâre hoping to engage an entirely new audience, and reach users who are not yet ready to embrace complete abstinence. There is potential to see a huge reduction in gambling harm across society if we can intervene earlier and support people to embrace lower risk behaviours.â
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Impact of an increase in Machine Games Duty (MGD), on the land-based casino sector, investment, and economic growth
Reading Time: 4 minutes
This summer the DCMS brought forward into legislation a much needed modernisation and deregulation package. The reforms comprising more proportionate gaming machine allocations and the ability to offer sports betting promised to support the UK land-based casino sector, enabling (ÂŁ) tens of millions of investment, and contributing to the Governmentâs growth agenda.
When introducing the measures in the House of Commons in June, DCMS Minister, Stephanie Peacock MP, set the scene:
âThe Government is focussed on economic growthâŠthis package of measures will unlock additional investment up and down the countryâ and âwill put the casino sector back on a stable footingâ âWe expect a number of venues to be modernised and refreshedâŠwe also
anticipate this capital investment will be spent across the country not just in LondonâŠallowing this historic sector to thrive.â
And when introducing the same measures in the Lords, the Gambling Minister, Baroness Twycross said:
âSince being appointed, I have visited casinos and witnessed the contributions that they bring with jobs, tax revenues and support for the night-time economy. The sector generates ÂŁ866 million in gross gambling yield each year, with up to 50% of this paid in gaming duty.â
The Minister went on to add that the modernisation measures are estimated to increase GGY by ÂŁ53million to ÂŁ58million.
The BGC casino group couldnât agree more with Ministers.
This is why we are deeply concerned that all of this progress could be wiped out, at a stroke, if there is an increase in MGD, from the current rate of 20%, in the forthcoming Budget. An increase in MGD would fundamentally undermine the sustainable footing which the new policy reforms placed the sector firmly upon.
For example, Rank Group plc (Grosvenor Casinos), the UKâs largest licensed operator of casinos, has reported that 12 of its 50 venues were loss-making in the 12 months to June 2025. These casinos have been kept in operation in the expectation that their financial performance will be improved by this summerâs legislative modernisation.
By illustration, an increase in MGD from 20% to 25% would make a third of the Grosvenor casino estate unprofitable. As well as offsetting all of the benefit Grosvenor expected to gain from the land-based policy reforms, it would not be possible to sustain loss making venues, with up to 20 casinos being forced to close. For the remaining casinos, the planned investment case, announced at ÂŁ60million per annum for the next two years, would become unaffordable.
Investment committed in light of the new policy reforms
With the new policy reforms industry embarked on a programme of substantial capital
investment to upgrade existing casinos and develop new venues. Great news for the sector,
our customers, and the Governmentâs growth agenda.
The promised stability enabled confidence for operators to make commitments for UK-wide
investments. Operators have collectively announced or confirmed investment of ÂŁ300
million, including:
- Rank Group plc investment of ÂŁ60million per annum for next two years, to capitalise
on casino reforms - Genting Casino ÂŁ40million new casino at the Trocadero in Londonâs West End
- Genting Casino Westcliff ÂŁ10million refurbishment in Southend-on-Sea
- Rankâs Grosvenor Victoria Casino ÂŁ15million refurbishment and expansion in London
- Ballyâs ÂŁ3.7million, securing 170 jobs, first UK land-based investment in Newcastle
- Hippodrome ÂŁ1.5million new Sports Book venue in Londonâs West End
- Other multi-million pound redevelopments of casinos in Brighton, Bolton, Coventry,
Leicester, Liverpool, Manchester, and Reading.
An increase in MGD will inevitably lead to a reversal of these steps forward, plus casino closures and job losses. Operators will be forced to cancel investment plans and look to cut jobs as growth plans falter. The investment plans above would not see sufficient returns (and
may even lead to losses) with a direct and material negative impact on company financial performance across the sector. Current investment plans will cease, and future investment wonât happen. Overseas investors will be deterred, seeing the UK market as high risk for investment. And tax yield from the sector would reduce.
At 25% MGD, casino industry analysis shows that up to 40 casinos would close, with the loss of up to 3,500 jobs â equating to a third of the whole industry.
BGC casino group Budget submission
In our Budget submission (full copy attached) we set out for the Treasury the economic contribution of Britainâs land-based casinos and the significant challenges already facing them, which would only be exacerbated by further tax pressures.
More broadly, the sector is still recovering from the damage caused by the lockdown measures of 2020 to 2021. In the year to March 2024 (the most recent period for which data is available), customer spending (gross gaming yield) in Britainâs casinos was 22% lower than in the year to March 2019 â a 43% reduction in real terms.
At the same time, casino operators are experiencing significant cost pressures. The sector employs around 11,000 skilled (and often personally licensed) people and so is particularly sensitive to wage inflation and this yearâs rise in employer National Insurance Contributions (which together will impact the sector by between ÂŁ25m and ÂŁ30m a year). Additionally, with the Treasuryâs convention of duty revalorisation in abeyance since 2022, operators continue to suffer real-terms increases in gaming duties.
In conclusion, I am at pains to stress, that any proposed increase in MGD in the Chancellorâs budget, would lead to the closure of a large number of casinos and the loss of thousands of skilled jobs, as well as risking planned UK-wide investment in the sector.
The post Impact of an increase in Machine Games Duty (MGD), on the land-based casino sector, investment, and economic growth appeared first on European Gaming Industry News.
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