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Esports Set To Take Over the Capital as BLAST Premier London Open Heads to Wembley Arena

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The world’s best Counter-Strike teams are heading to the capital as the BLAST Premier London Open lands at OVO Arena Wembley this week (5–7 September). The three-day spectacle is set to be the biggest esports event to take place in the UK this year, attracting thousands of fans and millions more watching around the globe.

The event will showcase elite Counter-Strike competition, with a prize pool and participation fees totaling over £800,000, and will welcome thousands of fans across the weekend. It is projected to reach more than 89 million global viewers across 100+ territories in over 30
languages. Last year’s BLAST Premier Spring Final generated £30 million in economic impact for London.

This week’s event is expected to build on that success, further boosting the capital’s economy while reinforcing London and the UK’s position as a global hub for gaming, sport and live entertainment.

Mayor of London, Sadiq Khan, said: “I am delighted to see the prestigious BLAST Premier London Open come to the capital this weekend. It will showcase the very best of esports as gamers and fans from across the globe flock to London, creating a significant estimated £30
million economic boost for our city.

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“London is a leading destination for esports – a hugely exciting and fast-growing industry – and I will continue to work hard to support its growth in the capital, as we build a better, more prosperous London for everyone.”

Robbie Douek, CEO of BLAST, said: “We are thrilled to be bringing elite esports back to London for what is set to be the UK’s biggest esports and gaming event of the year. The capital has a rich history of hosting world-class sporting and entertainment events, and we
are delighted to add esports and gaming to that list. We can’t wait to welcome fans from across the UK and beyond to witness the world’s best Counter-Strike players compete. London will once again be at the centre of a truly global moment for competitive gaming.”

Ailsa Buck-Dell, Head of Major Events & Experiences at London & Partners, said: “We’re incredibly excited to see the return of the BLAST Premier Open to London. Previous events have been a huge success, bringing the capital’s gaming community together while also
introducing new audiences to the exciting world of esports. Live entertainment is one of the many things that makes London so special, and hosting world-class events like this, shows how our city continues to bring people together and create unforgettable moments.”

BLAST has teamed up with Live Nation, one of the world’s largest live entertainment companies, along with leading business growth and destination agency London & Partners to bring the BLAST Premier Open to London this week. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with destinations and the biggest and best live entertainment partners.

The event aligns with London & Partners’ ambition to reinforce London’s standing as a leading destination for esports and gaming. The UK’s esports market was valued at approximately $2.09 billion in 2024, and continues to grow rapidly.

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Over the past 18 months, London has cemented its position as a leading esports destination, hosting tier-one events including the BLAST Premier Spring Final 2024 at OVO Arena Wembley, the RLCS London Major at the Copper Box Arena, and the League of Legends World Championship Finals at The O2 Arena – all generating tens of millions of pounds in economic impact for the city.

The post Esports Set To Take Over the Capital as BLAST Premier London Open Heads to Wembley Arena appeared first on European Gaming Industry News.

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Playzia Continues to Make Strides in the German Market Through Strategic Alliance with ZEAL

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Playzia has taken a significant step forward in its European growth journey by partnering with ZEAL, Germany’s market leader for online lotteries and a key player in both B2C and B2B gaming segments. As a recently inducted member of the German Online Casino Association (DOCV), ZEAL offers a robust and compliant platform that aligns perfectly with Playzia’s ambitions in the regulated German market.

This collaboration enables Playzia to deliver its cutting-edge game portfolio of more than 50 games directly to ZEAL’s expansive customer base, reinforcing its presence in one of Europe’s most tightly regulated and competitive iGaming landscapes. The Playzia portfolio will be integrated into the game portfolio of the ZEAL B2C brands LOTTO24 and Tipp24. With ZEAL’s reputation for excellence and a trusted platform backed by years of operational experience, Playzia’s top-performing titles, and new releases, such as Grand Ocean Megaways™, Billionaire Buffalo, Piggy Clusters and Zeus’s Thunderstrike, are now poised to captivate a wider audience of German players.

“Germany continues to be a critical focus for our European strategy,” said Joe Caetano, Head of Commercials at Playzia. “Our partnership with ZEAL allows us to deliver innovative, top-tier games that resonate with German players who expect both reliability and immersive experiences from their online entertainment. This is an important milestone in our journey to expand our footprint across Europe with trusted local partners.”

Alex Green, Vice President Games at ZEAL added: “We are truly excited to partner with Playzia and bring their outstanding titles into our Games portfolio. At ZEAL, we are committed to offering our customers great entertainment, and we’re proud to provide access to such high-quality games that will further enrich their experience with us. Looking ahead, this partnership will not only strengthen our portfolio but also play a key role in driving the continued growth of our Games business.“

With a keen focus on compliance, innovation, and localized content, Playzia is positioned to become a driving force in global regulated markets. From an extensive portfolio of slot titles to crash and instant games, as well as feature-packed Megaways™ and branded experiences, Playzia is consistently reshaping how players connect with content. To further enhance engagement, the fast-growing supplier is preparing to launch titles that incorporate exciting jackpots, unique mechanics and modular gamification layers, all aimed at elevating player experiences in regulated markets worldwide.

The post Playzia Continues to Make Strides in the German Market Through Strategic Alliance with ZEAL appeared first on European Gaming Industry News.

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Announcement: 25th September 2025

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End of Orange Digital Seal Usage – Effective October 15, 2025

The Curacao Gaming Authority (CGA) would like to inform all licensed operators and interested parties that the transition arrangement relating to the Certificate of Operation (the “Orange Seal”) will end on October 15, 2025.

From this date onward, any operator displaying an orange seal on its domains will be in breach of Curacao law. Licensed operators must ensure that only the Green Seal is displayed on their websites.

To ensure compliance, operators should note the following:

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  • All former sublicensees have now had their license applications Granted, Approved, or Rejected.
  • If an application has been Approved, the operator is reminded that the initial invoice must be paid in order for the license status to be formally Granted and the Green Seal issued.
  • Operators currently displaying Orange Seals on certain domains should update the domain status in the CGA portal from “under sub-license” to “under application.” This will provide access to the Green Seal token for the relevant domains.

Please complete these updates well before 15th October 2026 to avoid any disruptions.

The post Announcement: 25th September 2025 appeared first on European Gaming Industry News.

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Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner

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We are delighted to announce that the LEC is partnering with Euronics Group for an initial three years! Europe’s largest consumer electronics retail group has committed to supporting the LEC as the league’s Official Electronics Retail Partner and Supplier.

This exciting collaboration will begin at the appropriately electric, LEC Summer Finals 2025 in Madrid, as Euronics’ expertise and scale will help us deliver even more world-class esports experiences across the region. For the occasion, come and unleash your inner Yordle at Euronics booth at the LEC XPO on Plaza de España: pump up Ziggs’ bombs, race to trigger the explosion first, and pick up your prize. Don’t forget to personalise your XPO passport at Euronics’ polaroid photo station!

Euronics Group is a network of national electronics retailers across the EMEA region with over 7000 stores across more than 36 countries in the region. They sport an impressive roster of around 25 regional entities, including Boulanger in France, Sharaf DG in the UAE, Teknosa in Türkiye and Euronics in Germany and Italy.

Euronics Group presence across EMEA

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On top of their local know-how and customer-first service mindset delivered through localised retailers both in stores and online, Euronics Group will reach out to LEC fans through a gamified hub filled with LEC content and chances to win exclusive products. This will be launching soon, so keep your eyes peeled!

With a strong track record in sponsoring traditional sports, moving back into esports with the LEC is a natural evolution of that journey for Euronics Group. Their support for UEFA Women’s Football through grassroots programs and fan activations reflects their longstanding commitment to empowering communities through competition.

Euronics Group’s activations and community-anchored retailers mirror the  “coming-together” spirit which drives the LEC. It’s a natural fit, as we will work closely together to bring fan-first activations to EMEA and we can’t wait for our new partner’s passion for inclusive, accessible experiences to extend into our digital arena.

Euronics Group’s emphasis on serving consumer needs on both a local and large-scale basis also elegantly aligns with Riot’s dedication to players first. We’re looking forward to working together on finding ways we can further enhance the LEC fan experience.

“As Euronics International, we are delighted to embark on this exciting partnership with the League of Legends EMEA Championships. This collaboration reflects our commitment to innovation and connecting with new generations of passionate gamers and fans across Europe and beyond”, says Euronics International CEO John Olsen.

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We believe that joining forces with such an iconic esports event will not only strengthen our engagement with the gaming community, but also inspire and empower our customers to pursue their love for gaming. Together, we aim to create memorable experiences and elevate gameplay by bringing the latest advancements in gaming technology to fans everywhere.”

Charlie Allen, Director of Commercial Partnerships & Business Development at Riot Games EMEA adds: “Euronics’ journey across both esports and traditional sports highlights their commitment to connecting with new generations of fans. Their commitment to local communities, placing customers at the heart of everything, mirrors our own priorities of serving players and building for the long term. Together, we want to create and bring activations that don’t just light up our Summer Finals weekends, but also bring lasting impact to communities across the region for the season.”

Once again, we are beyond excited for what these three years with Euronics Group will hold. We’re delighted we can help evolve their inclusive sports sponsorship and grassroots activations to the ever-growing, digital world of esports. And equally, we’re keen to utilise their specialised, local expertise through their various independent stores to better serve every LEC fan directly in ways unique and personalised to each market.

The post Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner appeared first on European Gaming Industry News.

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