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Esports Set To Take Over the Capital as BLAST Premier London Open Heads to Wembley Arena
The world’s best Counter-Strike teams are heading to the capital as the BLAST Premier London Open lands at OVO Arena Wembley this week (5–7 September). The three-day spectacle is set to be the biggest esports event to take place in the UK this year, attracting thousands of fans and millions more watching around the globe.
The event will showcase elite Counter-Strike competition, with a prize pool and participation fees totaling over £800,000, and will welcome thousands of fans across the weekend. It is projected to reach more than 89 million global viewers across 100+ territories in over 30
languages. Last year’s BLAST Premier Spring Final generated £30 million in economic impact for London.
This week’s event is expected to build on that success, further boosting the capital’s economy while reinforcing London and the UK’s position as a global hub for gaming, sport and live entertainment.
Mayor of London, Sadiq Khan, said: “I am delighted to see the prestigious BLAST Premier London Open come to the capital this weekend. It will showcase the very best of esports as gamers and fans from across the globe flock to London, creating a significant estimated £30
million economic boost for our city.
“London is a leading destination for esports – a hugely exciting and fast-growing industry – and I will continue to work hard to support its growth in the capital, as we build a better, more prosperous London for everyone.”
Robbie Douek, CEO of BLAST, said: “We are thrilled to be bringing elite esports back to London for what is set to be the UK’s biggest esports and gaming event of the year. The capital has a rich history of hosting world-class sporting and entertainment events, and we
are delighted to add esports and gaming to that list. We can’t wait to welcome fans from across the UK and beyond to witness the world’s best Counter-Strike players compete. London will once again be at the centre of a truly global moment for competitive gaming.”
Ailsa Buck-Dell, Head of Major Events & Experiences at London & Partners, said: “We’re incredibly excited to see the return of the BLAST Premier Open to London. Previous events have been a huge success, bringing the capital’s gaming community together while also
introducing new audiences to the exciting world of esports. Live entertainment is one of the many things that makes London so special, and hosting world-class events like this, shows how our city continues to bring people together and create unforgettable moments.”
BLAST has teamed up with Live Nation, one of the world’s largest live entertainment companies, along with leading business growth and destination agency London & Partners to bring the BLAST Premier Open to London this week. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with destinations and the biggest and best live entertainment partners.
The event aligns with London & Partners’ ambition to reinforce London’s standing as a leading destination for esports and gaming. The UK’s esports market was valued at approximately $2.09 billion in 2024, and continues to grow rapidly.
Over the past 18 months, London has cemented its position as a leading esports destination, hosting tier-one events including the BLAST Premier Spring Final 2024 at OVO Arena Wembley, the RLCS London Major at the Copper Box Arena, and the League of Legends World Championship Finals at The O2 Arena – all generating tens of millions of pounds in economic impact for the city.
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GoldenRace launches Goal2Win to bridge the gap between football and numbers
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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.
Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.
Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.
Key features driving engagement and potential winnings:
Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:
- Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
- Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
- Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
- Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.
Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.
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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform
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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.
PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.
Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.
Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”
For PayAdmit’s merchants, the integration with Yaspa delivers:
- Real-time deposit confirmation
- Lower processing costs versus traditional methods i.e. debit and credit cards
- Reduced fraud and chargeback risk with bank-level authentication
- A smoother mobile journey with no card details to key in
Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.
Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”
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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business
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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.
Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.
Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.
Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.
Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”
Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”
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