Securing an iGaming license is a non-negotiable condition to start offering services to players in almost any country. This can only be achieved after completion of thorough regulatory vetting, where a business is required to provide a clear source of funds and business plan, pay license fees, and meet other requirements.

Just as no traveler can cross a border without a valid international passport, no gambling business can run in the UK, France, Spain, or other regulated markets without first securing a license, the iGaming industry passport. Unlike with the international passport, however, the license may be revoked at any time if businesses fail to comply with the ever-evolving regulations.

After going through all the rigorous checks and becoming a license holder, most operators mistakenly assume they are legally protected for life; yet, many of them soon find this was an illusion. Regulations rarely stay still, with new rules introduced constantly, often forcing operators to completely restructure the way they operate.

Getting a gaming license is just the beginning of a long story. For a business, maintaining compliance over the long term requires a far greater effort than simply starting.

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The main reason is the need to always keep a finger on the pulse. What was a gray zone today may require operators to obtain a local license and comply with international standards tomorrow to avoid being subject to criminal prosecution. This is too often the case in the industry, with iGaming companies putting everyday compliance as their first priority to avoid risks involved with not doing so.

Ongoing monitoring and decoding regulatory change come hand in hand with rising expenses, which only tend to increase over time. Companies spend more on compliance, including investments in advanced KYC systems, transaction oversight, reporting, responsible gaming protocols, and others. Compliance is not a one-time investment but “an ongoing business concern,” according to Inteliumlaw, a team of legal professionals specialized in advising iGaming businesses in both license acquisition and ongoing compliance.

Furthermore, regulators in multiple jurisdictions require iGaming operators to regularly advance their compliance systems by performing annual internal and external audits designed to identify and address any potential weaknesses or gaps. If any significant compliance defects are identified, operators are required to both eliminate them promptly and report the corrective measures to the regulator in a very specific way.

Entering new jurisdictions during scaling also introduces additional layers of regulatory complexity. The fragmented nature of gambling regulations across the world translates into significant investment of both time and money for companies to decode and comply. In the process, firms often need to open a local branch, align their terms and conditions with applicable laws, and fulfill other country-specific requirements.

From new marketing restrictions and self-exclusion rules to additional obligations for a whole gaming vertical, the emergence of a local licensing framework, and a complete ban on specific gambling activity in a targeted jurisdiction(s) – everything can disrupt companies’ operations.

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Failing to adapt or simply deciding to ignore new rules, however, can trigger regulators and ultimately lead to news headlines like “[…] fined $1.5M for failing to […],” “[…] license revoked by gambling regulator,” or “[…] regulator orders […] to shut down.”

Therefore, ignoring is not the way, but seeking professional assistance is. Maintaining compliance post-licensing is best done with the help of expert gambling law advisors, who make this process seamless and risk-free, allowing iGaming operators to focus on growth rather than regulatory hurdles. While many of them are limited to assistance with license acquisition, law firms like Inteliumlaw provide comprehensive ongoing legal support and genuinely invest in businesses’ long-term success.

In a landscape where ignoring compliance is impossible and in-house legal staff proves inefficient, relying on expert iGaming lawyers at Inteliumlaw or other industry advisory firms is the most effective way to maintain compliance while sleeping well at night.

GoldenRace, leading provider of award-winning Virtual Sports and betting solutions, is announcing a new partnership with Inbet, the biggest Retail operator in Bulgaria and one of the most important iGaming companies in the market.

This collaboration brings Penalt2Win – GoldenRace’s dynamic football game created for sports fans who enjoy simple and fast betting formats – to Inbet shops.

“We are excited to join forces with GoldenRace to bring Penalt2Win to Bulgarian players through our Retail locations. This Virtual Football game delivers a fast, immersive experience with realistic gameplay and popular betting options. Our customers enjoy quick rounds and rewarding opportunities, making it a great addition to our offering. Together, we are committed to raising the bar for football entertainment and innovation in the market,” said Mihail Hadzhiev, CEO of Inbet.

Penalt2Win will further strengthen Inbet’s leadership in the country by offering a product that combines GoldenRace’s advanced technology with our proven retail innovations. Built with motion capture technology, Penalt2Win delivers a highly realistic penalty experience that is quick, easy to follow and packed with players’ favourite football markets.

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“At GoldenRace we value clients who understand their market and know what they need. This helps us to work closely together and find the best approach, and Inbet is exactly this kind of partner,” said Martin Wachter, CEO and Founder of GoldenRace. “With Penalt2Win we are adding something fresh and different to their retail shops. Football is the game that truly engages players, and it has always been at the centre of our innovation. With Inbet we have found the perfect partner to bring this passion to life in Bulgaria.”

This partnership also highlights GoldenRace’s strong commitment to the European market and proves that our innovation strategy is in line with the needs of the best operators in each country. GoldenRace already leads global markets with top football products such as our Virtual Football Leagues. Now, together with Inbet, we will bring a new football experience to the Bulgarian retail market.

Flashscore, the world’s most popular live scores app, has dived into the 2025/26 football season with a bold programme of product upgrades designed to make the app bigger, faster, and more insightful than ever before for its global community of football fans.

This season of transformation began with the launch of Flashscore’s new-look match previews, first introduced during the FIFA Club World Cup and now rolled out across multiple competitions worldwide. The new format makes it easier for fans to absorb the key talking points ahead of kick-off. 

Previews are now more clearly structured into concise sections covering both teams’ current form, head-to-head records, betting analysis, streaks, and player absences. A new visual element shows each team’s win probability percentage – helping fans understand the numbers behind the game at a glance.

To meet the needs of Flashscore’s international audience, each preview is created in one language and then translated under editorial supervision into up to 11 different languages. The breadth of coverage continues to expand, with 14 lower-tier competitions now benefiting from fully automated AI-generated previews. The second half of 2025 will focus on fine-tuning these innovations, ensuring both editorial and AI-generated content meets the highest standards.

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Flashscore is also evolving its approach to video previews, which now play a greater role in bringing data and analysis to life. By visualising key statistics, video content complements written previews and adds a dynamic dimension to how fans prepare for the big matches.

Tomáš Pondělík, Chief Product Officer at Livesport/Flashscore, said: “We regularly conduct comprehensive user research to understand not just what our fans need today, but what they’ll want tomorrow. This insight-driven methodology has guided every feature we’ve launched in 2025, from our new-look match previews to enhanced statistical services and predicted lineups.

“What we’re hoping to achieve is quite straightforward yet ambitious: we’re shifting our focus towards pre-kickoff and in-play state of the game as we want to be delivering all the important information as they happen, while creating the ultimate user experience across live scores, news, and statistics. When a fan opens Flashscore, whether they’re checking a live match, reading match previews, or analysing player performance data, we want that experience to be unmatched in the market,” he added. 

And there’s more to come. Flashscore has confirmed its most exciting new feature for fans will be unveiled in September ahead of SBC Lisbon. It has been designed to reflect the evolving ways football fans are interacting with and consuming the beautiful game. Stay tuned.