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Finnish National Police Board Issues Conditional Fine Against Betsson Over Illegal Marketing
Finland’s National Police Board has prohibited BML Group Ltd. from marketing its gambling services in Finland in violation of the Finnish Lotteries Act and imposed a EUR 2.4 million conditional fine to reinforce the prohibition. BML Group Ltd. is a subsidiary of Betsson AB.
The company has targeted Mainland Finland in its advertising on multiple channels and for an extensive period. The company and its subsidiaries have been presented with several opportunities to submit a statement on their views and to change their activities to comply with the views of the National Police Board. During the hearing process, the company did introduce some changes related to the marketing channels it uses for example, but the marketing targeting Mainland Finland has persisted regardless.
The National Police Board estimated that BML Group Ltd. has significant financial interest in continuing the activities and found that the illegal activities have continued for a long time regardless of the National Police Board’s previous control measures. The National Police Board has reviewed the measures undertaken by the company to reduce marketing, and they were considered a mitigating factor when the amount of the conditional fine was determined.
The prohibition imposed by the National Police Board on BML Group Ltd. applies to materials on the Group’s websites that directly or indirectly promote the sales of gambling services in Mainland Finland. The prohibition covers all marketing communications targeting consumers in Mainland Finland, having Finnish celebrities as the face of a gambling service marketing campaign in a manner that is attractive to consumers, podcasts and video podcasts targeting Mainland Finland, and articles published with the aim of directly or indirectly promoting the sales of gambling services in Mainland Finland.
The prohibition also applies to marketing of BML Group Ltd.’s services on websites other than those owned and administered by the Group in a manner that involves the Group or its representative giving financial benefits to the marketer.
To comply with the prohibition, BML Group Ltd. must refrain from publishing new sales promotion material targeting Mainland Finland on its gambling websites, remove all previously published sales promotion material from them, and refrain from marketing on other websites in the future as well.
BML Group Ltd. will be added to the list of payment blocks administered by the National Police Board when the prohibition enters into force.
If BML Group Ltd. continues to target its marketing of gambling services at Mainland Finland despite the prohibition, the National Police Board will take action to enforce the imposed conditional fine.
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ZEAL and GAMOMAT, two renowned companies in the iGaming industry in Germany, announce their cooperation. As part of the partnership, ZEAL will integrate a continuously growing number of online games from the Berlin-based development studio GAMOMAT into its games portfolio in the web shops of its brands LOTTO24 and Tipp24. The cooperation has officially started in April this year.
Strong advantages for both sides
The cooperation brings advantages for both companies: While ZEAL can expand its product range with GAMOMAT’s popular and high-quality titles and also benefits from the company’s experience in international markets, GAMOMAT will increase its targeted reach and growth through its cooperation with ZEAL.
“With GAMOMAT’s popular games, we are expanding our portfolio with high-quality titles that will delight our customers,” says Alex Green, Vice President Games at ZEAL. “We are proud to have such an experienced and successful partner like GAMOMAT at our side and are very much looking forward to the mutual exchange.”
“We are proud of our partnership with ZEAL,” says Robert Kocher, Managing Director of GAMOMAT Distribution GmbH. “Our goal is to reach as many satisfied customers as possible with our portfolio. The regulated market in Germany is a home turf for us, and therefore the integration of our titles into ZEAL’s high-quality portfolio is particularly important to us. For us, this is another step in our sustainable growth strategy with a trusted partner.”
The post ZEAL and GAMOMAT announce partnership appeared first on European Gaming Industry News.
7777 gaming, a leading provider of innovative iGaming content, has officially entered the Croatian market through an exclusive partnership with SuperSport’s brand Super Casino, the country’s largest betting operator. This collaboration marks a significant milestone for 7777 gaming as it continues its expansion across the Balkans.
SuperSport, a dominant force in Croatia’s regulated gaming industry with approximately 50% market share, is now offering a selection of certified titles from 7777 gaming. Among these are popular games such as Crazy 100 Bucks, Thracian Treasures, Barbarian, Greenhats’ Megawins, and Devil’s Deal: Soul for Sale. Each game is designed with cutting-edge mechanics, immersive themes, and rewarding features to provide an unparalleled player experience.
In addition to its diverse game portfolio, 7777 gaming introduces three exciting jackpot concepts to the Croatian market:
Juicy Cash Jackpot – A fruit-themed jackpot offering dynamic rewards.
Crazy Bucks Jackpot – High volatility gameplay delivering adrenaline-fueled wins.
Jackpot Temple – A mystical adventure promising epic prizes.
“We are thrilled to partner with SuperSport and bring our unique gaming content to Croatian players,” said Elena Shaterova, CCO at 7777 gaming. “This exclusive collaboration allows us to showcase our commitment to delivering high-quality, engaging games tailored to the local market’s preferences.”
Tugomil Cerovečki, Casino Director at SuperSport added, “Integrating 7777 gaming’s titles into our platform enhances our offerings and aligns with our goal to provide top-tier entertainment to our users. We are confident that our players will appreciate the innovative gameplay and exciting jackpot features.”
This partnership underscores 7777 gaming’s strategic focus on expanding its presence in the Balkans and reinforces its dedication to delivering exceptional gaming experiences across new markets.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
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The post 7777 gaming enters Croatian market with exclusive game launch on SuperSport appeared first on European Gaming Industry News.
BetLeap is thrilled to announce the development of a groundbreaking platform that seamlessly blends the immersive visuals and engaging gameplay of AAA video games with the thrill of a real-money casino. Coming to PC, Mac, and VR, BetLeap is poised to redefine the online entertainment landscape with its unprecedented quality and innovative format.
At a glance, BetLeap looks nothing like a typical online casino. The project is being developed with the same technologies used in cutting-edge video games. The result? A casino experience that feels more like playing at a land-based casino rather than clicking on buttons on a flat screen.
“The online casino industry has remained virtually unchanged for over a decade while video gaming has experienced exponential leaps in quality and immersion,” said Adam Bernath, founder of BetLeap. “We’re not just updating the online casino experience—we’re completely reimagining it by applying AAA game development standards to create something that feels as immersive and engaging as the best video games on the market.”
“The future of online gambling isn’t just about better odds or more games—it’s about creating genuinely entertaining experiences that happen to include wagering components. We’re building for an audience that expects the quality and engagement of modern video games in every digital experience they choose,” added Etibar Namazov, co-founder of BetLeap.
While still in early development, BetLeap is already turning heads with its visual quality and ambitious design.
Why BetLeap Stands Out:
- Next-Gen Graphics: Built with AAA quality visuals.
- Cross-Platform Play: Fully playable on PC, Mac, and VR.
- Designed for Gamers: Movement, interaction, and immersion at the core.
- Real Rewards: Wager real money in a world that looks and feels on par with today’s top video games.
Our reveal video can be found at https://youtu.be/wl9zibRrMvI
The post BetLeap – The Online Casino that Looks Like a Blockbuster Video Game appeared first on European Gaming Industry News.
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