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STS and Fortuna Join Forces for Anti-Grey Market Campaign
Two regulated bookmaking companies in Poland, STS and Fortuna, are collaborating on an anti-grey market campaign under the slogan “Play Legally.”
As part of the campaign, the football players of Jagiellonia Białystok, Widzew Łódź, Zagłębie Lubinthe, among others, which are sponsored by the companies, will run out in special jerseys to emphasise their message. Also, perimeter LED screens will change during the matches promoting the message.
The campaign will run from 12 May until 15 May.
A national advertising campaign using the slogan will be aired during the 32nd round of the PKO Bank Polski Ekstraklasa. These measures are intended to raise awareness of the growing issue of the grey market in Poland’s bookmaker betting sector.
Mateusz Juroszek, President of STS, said: “By organising a joint campaign, we want to once again draw attention to what a huge problem for all bookmaking companies legally operating in Poland is the grey market, which is growing year by year.
“Of course, we notice and appreciate the government’s actions against companies that operate in Poland without a licence, but we still assess them as definitely insufficient.”
Konrad Komarczuk, President of Fortuna, said: “We believe that a more liberal nature of legal regulations, like those in most European Union countries, would result in a dynamic development of the bookmaking market in Poland.
“This, in turn, would be associated with increased revenues for both legal operators and the state budget or sports entities supported by bookmaking companies with millions of dollars each year under sponsorship agreements.”
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“iGB L!VE represents a pivotal moment for the industry,” said Yahale Meltzer, Co-Founder and COO of Groove Technologies. “We’re bringing our most advanced platform yet with technology designed to simplify operations while delivering exceptional player experiences. This is where the future of iGaming takes shape.”
Groove’s modular platform combines seamless integration capabilities with real-time analytics, providing operators with the tools to enhance player engagement and drive growth. The company’s infrastructure is built for high-performance scalability, ensuring reliability for partners worldwide.
The post Groove to Showcase Innovative iGaming Solutions at iGB L!VE 2025 appeared first on European Gaming Industry News.
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MGA Games presents Mina de Oro Bingo: Innovation and Branding Powering the Future of VideoBingo
MGA Games announces the launch of its new VideoBingo game, Mina de Oro Bingo, available starting June 30 in Spain and in international .com markets. This release brings the essence of the successful Mina de Oro slot saga to the bingo format, combining proven gameplay mechanics with a familiar setting that has been key in user retention.
This new game offers a complete experience with 4 cards, each with 3 lines and 5 columns, a drum with 60 balls from which 30 are drawn, and the possibility of accessing 14 extra balls with a wild card. It includes 16 winning patterns, 3 themed mini-games, a configurable progressive jackpot, and a top prize of up to 30.000€. The game is designed to perfectly match player preferences while also offering flexibility and performance for operators.
The launch of Mina de Oro Bingo is backed by the strong brand recognition that Mina de Oro has achieved as one of the most popular online casino games. This Bingo version capitalizes on that recognition, expanding its reach and attracting both loyal players and new audiences.
With this addition, MGA Games strengthens its leadership in the development of VideoBingo for both national and international markets, consolidating its position as a provider of unique and highly profitable content. Operators will benefit from an exclusive, market-tested product designed to deliver strong results from day one.
The post MGA Games presents Mina de Oro Bingo: Innovation and Branding Powering the Future of VideoBingo appeared first on European Gaming Industry News.
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Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge
On July 2-3, Boomerang Partners will be at iGB L!VE London, and they’re inviting all attendees of this major iGaming event to stop by their booth, F50. It’s a special occasion as Boomerang celebrates the anniversary of their strategic partnership with AC Milan, one of the world’s top football clubs. To mark this milestone, they’ve set up an exciting Penalty Challenge with some fantastic prizes up for grabs.
What is a Penalty Challenge?
The Penalty Challenge is an exciting game where participants predict the outcome of a penalty kick. Simply guess whether a football player will score a goal or miss, and if you’re right, you’ll earn a chance to enter the prize raffle.
How to participate
Eager to test your luck? Just look for Boomerang Partners’ friendly promo team with tablets, or use the touchscreen at booth F50. Here’s what you need to do:
- Click on the PLAY button.
- Fill out the quick registration form with your Name, Email, and Category.
- Once the football video loads, click on either the Score or Miss button.
- If your guess is correct, you’ll receive a paper number – that’s your entry for the raffle.
If you don’t get lucky the first time, you can try again – there is no limit to the number of attempts.
Two raffles, two winners
Boomerang Partners will host two raffles during the Penalty Challenge. All holders of unique paper numbers will be eligible:
- Day 1 (Offline Raffle): July 2, 4:00 PM at booth F50
- Day 2 (Online Raffle): July 3, 4:00 PM at Boomerang Partners’ Instagram page
The winner for each raffle will be selected using a randomizer. If your number is drawn during the offline raffle but you’re not at Booth F50, a new winner will be chosen. The winner of the online raffle will be notified via email.
Why participate?
Participants in the Penalty Challenge can expect valuable prizes if they manage to win. The offline raffle winner on July 2 will receive two premium tickets to the AC Milan vs. Inter derby match, complete with pre-match service. The winner of the online raffle on July 3 will receive two tickets to an Italian Serie A or Coppa Italia game featuring AC Milan.
Visit the Boomerang Partners booth, F50, and take part in the Penalty Challenge for a shot at some fantastic prizes!
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets, with 24/7 multilingual support, in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners invites guests of iGB L!VE London to take part in the Penalty Challenge appeared first on European Gaming Industry News.
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