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NFTs in iGaming: how can the new technology be used in the iGaming industry?
NFTs have stepped into the spotlight. The varied applications of non-fungible tokens have seen them spread into a number of industries — iGaming included. Is now the time to open an NFT casino? Slotegrator shares its opinion and forecast.
Why are NFTs gaining popularity? First of all, they’re a massive trend. Celebrities buy and sell them, famous pieces of art are being tokenized, and blogger creators promote them as a way to earn sums that are not limited by market norms, but by audience imagination.
But what role does NFT technology play in the iGaming industry? To start with, NFTs can be used as in-game tokens and to place deposits, but they can also be a reward in themselves. Casino and sportsbook platform BC.Game, for example, already accepts NFT deposits.
Since NFTs are decentralized and independent, they can be used anywhere, without any limits, which is appreciated by players who have trouble accessing traditional payment methods.
NFTs are powered by blockchain technology, which stores information about ownership, providing a high level of transparency. This concept is also used in the new trend of provably fair games, where players can verify that their results were governed by a smart contract code, and not influenced or manipulated by humans.
One more function of NFTs in iGaming is to grant access to casinos, such as in the metaverse, or membership in loyalty or VIP programs with special bonuses, tournaments, or jackpots. This function is also a good tool in terms of security — it can assist in self-exclusion or help to block access for minors.
Another interesting use of NFTs is letting players become a part of the business: players can purchase their own slot machine in the metaverse as an NFT. If users own their own virtual slot machine, poker table or even casino, they can benefit from them as business owners. There is one catch, though: metaverses still have no gambling regulation, meaning “casino owners” have no obligations to fulfill.
NFT casinos also appeal to a wider audience: younger generations will play because besides the traditional motives to gamble, they’re very interested in collecting digital assets.
In general, NFT is an incredible way of sharing content. But what about regulations?
The European Union has yet to establish a definition of NFTs, but is planning to regulate them in the same way as cryptocurrencies: authorities are closely scrutinizing decentralized financing out of concerns about money laundering, fraud, and the financing of terrorism, which means European businesses can expect new regulation at some point.
Since NFTs are a relatively new concept, even though their popularity is skyrocketing, regulations still need to be worked out — unlike cryptocurrencies, which have already been given due consideration in many countries.
NFTs are assets, and while profits or losses from the sale or purchase of assets are normally subject to taxation, taxation for NFTs has yet to be clearly established. Whereas taxes on gains from trading cryptocurrencies are usually applied in the owner’s country of residence, there are few — if any — comparable practices for NFTs.
Overall, the future of NFTs is incredibly promising.
It’s estimated by MarketsandMarkets that the NFT sector will grow to over $13 billion in 2027, which would constitute an annual growth rate of 35%. This is in line with the overall trend towards spending more time — and money — online; a survey from McKinsey shows that over 20% of the population is going to increase their level of online shopping, exercising, entertaining, etc.
“NFTs were quickly embraced and became a popular way to spend and earn money. The iGaming industry, no stranger to innovation, saw the potential for NFTs immediately, and game providers began developing titles that incorporated the new technology. Aviatrix, for example, features a crash game where players can purchase the in-game avatar as an NFT. Ultimately, if the rapid spread of cryptocurrencies are any indication of how popular and effective blockchain technology can be, we have every reason to believe that NFTs will become commonplace for online casinos and sportsbooks”, says Ayvar Gabidullin, Business Development Manager at Slotegrator.
You can read more about NFT here.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
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S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai
In a landmark moment for Indian esports, S8UL Esports, the country’s most celebrated gaming and content organization, has rolled out a nationwide fan and creator engagement campaign for the Esports World Cup (EWC) 2025. The dual initiative includes a 12-city Watch Party Tour across India and a parallel invite-only creator experience at the S8UL Gaming House 2.0 in Mumbai, both designed to bring the EWC excitement closer to home while uniting fans and creators around Team India’s journey on the world stage.
S8UL is the first and only Indian organization selected to be a part of the EWC Foundation’s Club Support Program, placing it among a global elite of teams competing in the tournament. The campaign is powered by iQOO, the official title sponsor.
A Fan-First Nationwide Tour
Bringing the thrill of Riyadh to Indian fans, S8UL is hosting the EWC x S8UL Watch Party tour- a multi-city celebration designed to give fans a front-row seat to S8UL’s EWC journey. The event will be held at one of each city’s top-tier restaurants or leading colleges, transforming the space into a vibrant celebration of esports culture. An open-invite, fan-first celebration of India’s run at the EWC 2025. The watch party will take place in 12 cities, where fans can enjoy the tournament’s action live alongside S8UL creators and community members. The experience will feature live match screenings, meet and greets with top S8UL creators, fun brand activations, gaming engagement zones, food and beverages, and themed photo spots perfect for content creation.
From Delhi to Kolkata, Bangalore to Jaipur and more, fans will experience esports like never before – not just as spectators, but as part of a nationwide movement to back Team India.
S8UL Gaming House Transforms for EWC 2025 While fans gather across India, the S8UL Gaming House 2.0 in Mumbai has been transformed into a private, content-driven creator space throughout the duration of the Esports World Cup. Starting this week, it will host weekly invite-only gatherings for top Indian gaming creators to come together and celebrate S8UL’s EWC matches. The vibe is casual yet collaborative, offering creators a chance to watch the matches as a squad, take part in in-house challenges and brand activations and capture real-time content including vlogs, reactions and social clips. This setup
allows creators to share authentic moments from real-time reactions to behind-the-scenes collaborations with millions of fans online, amplifying India’s EWC presence far beyond the venue.
“We’ve always believed in building the Indian esports community together – fans, creators, players, and partners,” said Animesh Agarwal, Co-Founder of S8UL. “The Esports World Cup is one of the biggest moments in global esports, and through this campaign, we’re making sure the whole country is part of the celebration. Whether you’re cheering from a college in Bangalore or vibing with creators in Mumbai, this is our time to unite and show the world the strength of Indian esports.”
EWC 2025 marks a defining moment for India on the global stage. With this campaign, S8UL invites every fan, every creator, and every supporter to be part of the journey. This dream was built together, now it’s time to cheer together as one united force for Indian esports.
The post S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai appeared first on European Gaming Industry News.
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7777 gaming has taken a significant step in its international expansion strategy by partnering with Octavian Lab. This strategic alliance reinforces the company’s commitment to establishing a strong presence in regulated European markets and marks a key milestone in its international growth plans. Through this collaboration, 7777 gaming’s certified portfolio of innovative online casino titles will be seamlessly integrated into Octavian Lab’s advanced aggregator called Hub Casino, making the games accessible to a wide network of licensed Italian operators.
“Partnering with Octavian Lab is a landmark moment for 7777 gaming,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “Italy is a market we view as both strategic and full of potential. Through Octavian Lab’s Hub Casino, our certified games will reach a broad audience of experienced operators and players. We are confident that our titles will bring fresh energy, variety, and innovation to the Italian iGaming landscape.”
The integration includes 7777 gaming’s newly certified Italian portfolio, which features standout titles such as Crazy 100 Bucks, Cash 100, Thracian Treasures and Devil’s Deal Soul for Sale.
Each title is built for strong player engagement, offering features like bonus games, free spins, WILD symbols, multipliers, and buy-bonus options – meeting the demand of Italian players for variety and excitement.
“We are delighted to welcome 7777 gaming to our Hub Casino,” said Andres Galan Chillon, Senior Partnerships Manager at Octavian Lab. “Their portfolio brings fresh and exciting content that aligns perfectly with our commitment to providing innovative, high-quality gaming experiences for operators and players in Italy. We look forward to a successful partnership that drives growth and delivers real value to the Italian iGaming market.”
7777 gaming is an innovative online casino games provider, committed to delivering unique, engaging content that meets the highest standards of compliance and player satisfaction. With a growing presence across Europe, Africa, and Latin America and a strong focus on regulated markets like Italy – the company builds long-term partnerships that drive sustainable growth and deliver localized, high-performing gaming experiences. By combining
regulatory trust, creative excellence, and a passion for innovation, 7777 gaming continues to strengthen its position as a trusted partner in the global iGaming industry.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
The post 7777 gaming builds on Italian certification with Octavian Lab deal appeared first on European Gaming Industry News.
Peaky Ads marketing agency has recently filmed a new burning hot interview with Martins Lasmanis, founder and CEO of MEDIA24, on their YouTube channel. It was a really honest and expert conversation filled with insights as the guys discussed what’s really going on behind the scenes of the SEO business.
Main interview discussion points:
- The real iGaming content worth (spoiler: the amounts are six figures).
- Google Core updates survival history of Martins’ company;
- Scams in the industry and why even experience can’t protect you;
- White strategies and Blackhat SEO: where’s the line?
- Secrets to preserving family values while building an international business.
If you wanna dive deep not only into expert topics like Parasite SEO and AI content usage but also learn personal stories about the guest, that’s a must watch! Spoiler — Martins shares how he teaches his children to understand business and financial issues from early age!
Moreover, this interview allows viewers to look at SEO and affiliate marketing via the eyes of a person who builds a business and gains sustainable results.
Subscribe and watch this and more interviews on the Peaky Ads YouTube channel!
The post CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO appeared first on European Gaming Industry News.
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