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Pocket Gamer Connects branches out to partner with Games Forest Club to reinforce Sustainability Awareness

Published

1 year ago

January 21, 2023

Reading Time: 3 minutes

The UK’s biggest global games industry conference Pocket Gamer Connects hits London this January and has announced its green initiative with GamesForest.Club innovative non-profit organisation creating awareness about nature restoration within the games industry. This project is set to change the way the games industry values sustainability. This innovative project aims to help restore nature with the power of gaming, and shine a light on the importance of sustainable business travel.

Pocket Gamer Connects, the must- attend event, is kickstarting the new year to meet exciting global game makers, developers and publishers from top international games, as well as investors, tools, service providers and platforms. The event is known to bring together and connect the most influential thought leaders in the industry.

Based in Berlin, the founders of GamesForest.Club project bring a strong background in the gaming industry, from co-founding Phoenix Games to being head of games:net Berlin-Brandenburg the founding members of the initiative have worked in the gaming industry in the past and formed this project in 2021. Games Forest is on a mission to create awareness and make the gaming industry as climate-positive as possible, with reforestation and forest protection at the heart of its projects. 52 companies have already signed up for the initiative to invest in carbon absorption via planting and protecting forests. In a short period of time, Games Forest’s community has successfully planted over 73 000 trees and protected 1.4 million square metres of forests.

To kickstart the year Jiri Kupiainen, CEO of Matchmade and ambassador of Games Forest Club launches the “10 weeks to save the games industry” social media challenge with Maria Wagner, Co-Founder of GamesForest.Club, where they will travel together around Europe to game shows and games hotspots by train to provide awareness around sustainable business travel and to find out how games industry thought leaders tackle the biggest opportunities and obstacles the industry faces today. Their trip aims to shine a light on the importance of making ethical travel choices that are sustainable and to find out what game companies are doing to be more environmentally friendly – showing that small can make a great positive impact on our environment. Pocket Gamer Connects will be the official media partner of this movement and the event will be one of their stops on this sustainable trip.

GamesForest.Club Co-Founder Maria Wagner has expressed her gratitude and hopes for what this partnership can achieve with more people on board: “We want to create a global community of leaders, who shape and benefit from a green future within the games industry. We are thrilled to be partnering with such a highly regarded company and are really looking forward to this partnership to create a bigger conversation within the games industry as to how we can all collectively make a change to restore and protect nature.”

This partnership aims to bring more awareness to the gaming community on the importance of climate change and the action each individual needs to take to protect the future of our our planet. Pocket Gamer Connects London is taking to the stage next week on the 23rd and 24th of January and is expected to be the biggest one yet, with more than 2,000 attendees globally. PGC London 2023 will host more than 900 leading companies in technology and mobile games with names such as Meta, Google, Sony Pictures and Disney

Chris James, CEO of Steel Media, expressed his excitement about this partnership. “It’s great to be involved in this project. We are really proud of being the conference that unites the international gaming community, and that does also come with a responsibility. We aim to support the environment and build an informed and supported community.”

PG Connects has established an outstanding international reputation as a must-attend conference to meet the exciting global game makers, developers and publishers- as well as some of the world’s top investors, tools providers and platforms. Bringing together the best-connected people in the industry, this event will host multiple panels and discussions, matchmaking activities for game makers, as well as networking opportunities and much more throughout the two full days.

You can register for the event and donate to the GamesForest.Club initiative. All of your contributions will help to protect forest in Peru and will be visualised in the Pocket Gamer Connects Forest.

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Sends company confirmed its participation in the ICE London Conference 2024

Published

4 months ago

January 17, 2024

Zoltan Tundik

ICE is the global showcase of innovative technologies, home to 600+ international brands providing access to products and services designed to enhance growth potential. Sends financial company confirmed its participation in the conference inviting to the brand’s stand for meetings.

The 6th of February is the opening day of ICE London 2024. The Sends team will spend three days of the conference meeting the current partners and establishing relationships with new ones in London. On its LinkedIn page, the company noticed that it had set up a stand to provide all the information about activity and business propositions, to meet with associates, and to engage with conference participants.

“Sends team is eager to meet the partners and new people at ICE London 2024. This event is iconic among gaming companies and market players. Organizers predict record attendance for the last London edition. We can’t miss this global event’s opportunities” , commented Anastasiia Pervushyna, Director/MLRO in Sends.

One of the shareholders (owners) of this company is Alona Shevtsova, a businesswoman, philanthropist, and active participant in the Ukrainian and UK FinTech community.

“Recent international industry events during the past year have already clearly shown the value and significance of in-person events for our industry and we expect that to be very evident in London as well”, Alona Shevtsova added.

Sends provides Internet acquiring, multicurrency personal and business accounts. Opening a SEPA/SWIFT/Faster Payments bank account is available within 48 hours after submitting the necessary documents. Sends is available in the web and app versions.

In 2025, the ICE London conference will relocate to Barcelona, Spain. The historic edition of the world’s largest and most international gaming expo ends in Great Britain. This country has hosted the event since 2013.

ICE London 2024 will be held from the 6th to 8th February at ExCeL London. To schedule a meeting with Sends representatives, please use [email protected] email or the conference application.

*Sends is a trade name of SMARTFLOW PAYMENTS LIMITED.

SMARTFLOW PAYMENTS LIMITED is registered in England and Wales (Company number 11070048).

Gaming

It’s time to speed up AI: Slotegrator presented new exciting solutions at iGB L!ve 2023

Published

10 months ago

July 25, 2023

Hunor Pal

A new era in the iGaming industry has begun: AI-powered solutions are now becoming affordable. Slotegrator presented the new AI-powered capabilities of its turnkey online casino platform at iGB L!ve 2023 in Amsterdam.

Every year, Slotegrator presents its newest innovations at iGB L!ve. This year, the company added several new features to its turnkey online casino platform, basing the additions on the results of internal customer research and global market analysis.

Upcoming trends are a constant source of speculation in the iGaming industry. As an industry trendsetter itself, Slotegrator knows what to bet on; last year, the company predicted rapid AI growth, and these capabilities have already been integrated into the company’s solutions.

The upgrades include:

The business intelligence (BI) module has become an Artificial BI module. Now it not only helps operators track the analytical data they need to make strategic decisions, but allows them to compare their project with others that operate in the same market. It’s an effective tool for analyzing competitors’ activities and to improve the entire business strategy.
ChatGPT was integrated to offer operators 24/7 business consultation. While the strategy will ultimately be up to the casino operator, ChatGPT’s capacity to offer advice can prove invaluable.
Fraud Detection (for collecting Big Data to reduce risk) with AI makes it easy for casino operators to set the parameters of what constitutes potentially fraudulent behavior and then segment players accordingly and take action when necessary.

Also, Slotegrator integrated a multiplayer chat function – an effective retention tool that emphasizes the value of live communication and offers opportunities for networking and creating player communities. The solution will see the addition of AI capabilities as well.

“This is just the first set of innovations. We are planning to use AI to boost our platform even further. The industry standards are changing, so the market can’t afford to use old tools now. Our participation in iGB L!ve 2023 demonstrated this completely,” says Dmytro Taran, COO at Slotegrator.

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Casino Guru Awards presents The Most Ethical Approach to Marketing category

Published

12 months ago

June 5, 2023

Gaspar Incze

Reading Time: 2 minutes

Casino Guru Awards’ 2^nd edition is coming back on the core promise to provide one of the most equitable and fairest formats for industry stakeholders to distinguish their companies across numerous categories focused on responsibility and customer care. Since the first event, Casino Guru Awards has been actively thinking how to best capture the myriad efforts put into making the industry a better, safer, and more transparent place for consumers and businesses.

This has led the team to introduce The Most Ethical Approach to Marketing, nominations for which are now open. Companies applying in this category will have the opportunity to demonstrate that they apply robust standards to their advertising practices in making their gambling messages heard.

This category aims to recognize iGaming companies that showcase a strong commitment to responsible marketing practices. Our judges will be evaluating the style and content of marketing efforts and materials, such as newsletters, social media campaigns, and others, with a clear focus on ethical marketing practices and responsible messaging. Apart from Casino Guru’s own judges, all applicants will be evaluated by an external panel of industry experts with vast experience in marketing, including:

Shane Stafford, Interim Head of Channel Marketing at Three Ireland
Martin Calvert, Marketing Director at ICS-digital
Dmitry Belianin, Chief Commercial Officer at Parimatch
James Bennett, Group Communications at EveryMatrix

The jury will weigh in on the strategies and tactics used by all nominees to promote their products and services. Applicants will be expected to clearly and unambiguously demonstrate how their marketing materials promote their brands while also accurately representing the risks associated with gambling and offering truthful and transparent information that is not ambiguous.

Casino Guru Awards Project Lead Daniela Kianicová, who is also one of the judges for the category, said: “The introduction of The Most Ethical Approach to Marketing category is a continuation of our ongoing commitment to making sure that we create a format that is ground-breaking and addresses the most urgent aspects of our industry, and shine light on the true torchbearers that have unflinching attitude towards doing the right thing.

We are looking forward to seeing robust examples of marketing ethics that put the consumer front and center and provide accurate, truthful, factual, and unambiguous information. An experienced panel of marketers will be weighing in to help shortlist, evaluate, and ultimately pick a winner in this important category.”

Nominations for Casino Guru Awards opened on May 15, 2023, and will be going through October 31, 2023. Shortlisted companies will be revealed on December 1, 2023, when the voting for Voice of the People category will begin as well. The official event will take place in February 2024.