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EE RENEWS SPONSORSHIP WITH EXCEL ESPORTS AND UNVEILS NEW AMBITIONS IN GAMING
EE announces it has extended its lead partnership with UK esports organisation EXCEL ESPORTS until 2025 following three years of successful collaboration.
The extended three-year partnership will continue to see the EE brand featured on all kit worn by EXCEL’s League of Legends EMEA, Championship (LEC), VALORANT and FIFA teams. EE will also continue to help EXCEL’s teams train at their HQ by providing world class connectivity, backed by the UK’s best network.
In its role as lead partner to EXCEL, EE is committed to making the gaming community as inclusive as possible, as well as supporting gamers with the products and services that matter most to them.
EE three key ambitions for its partnership with EXCEL:
- Inclusivity: nurture the next generation of women in gaming to help re-shape the industry for the better
- Culture: support gamers beyond the play occasion, making mental health support available to the gaming community
- Experience: elevate the gaming experience with products and services designed to open up the community to new audiences
These commitments will be fundamental as EE and EXCEL work to launch a series of exciting initiatives over the coming years to inspire gamers and elevate their experiences.
Pete Jeavons, Marketing Communications Director at EE comments: “The gaming community continues to go from strength to strength in the UK and with our partners at EXCEL, we are excited to use our technology and networks to deliver new initiatives, experiences and services that will benefit this community – both at elite and grassroots level. We want to become the number one network for gaming in the UK and we believe our work with EXCEL will be fundamental in achieving this goal.”
Mark Carter, Commercial Director, EXCEL ESPORTS adds: “It’s an honour to announce our three year partnership extension with EE making this one of the longest partnerships in esports history. Together, we understand the importance of creating ground-breaking initiatives and enabling opportunities to drive forward and support more inclusive gaming communities. We look forward to sharing more exciting details as we activate the partnership together.”
Since initially teaming up in 2020, EE and EXCEL have collaborated on a number of campaigns and initiatives including this year’s Connected Club Cup, which gave grassroots gamers from around the UK the chance to prove their FIFA skills in a national competition. The finalists then joined stars from EXCEL and the England football team at Wembley to battle it out for the Connected Club Cup trophy. Back in March, EE and EXCEL collaborated on Ultimate Gamer, a six-hour Twitch stream that saw four famous faces including comedian Munya Chawawa and EXCEL’s professional Fortnite player Jaden ‘Wolfiez’ Ashman, compete against each other across three separate games.
The partnership renewal follows EE’s recently unveiled supercharged gaming offering. The new range features xBox, Nintendo and PlayStation bundles, access to the latest best-in-class gaming products via interest free spreadable payments with Add to Plan, and a nationwide roll-out of in-store gaming bays in over 175 EE retail stores.
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Berriez and Games Global bring sweet slots magic
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New online casino Berriez is offering players the chance to enjoy some of their favourite titles, having partnered with industry experts Games Global.
Berriez is the third brand launched by Ganadu Gaming, a new operator with its sights set on success in multiple markets worldwide. The team at Ganadu has recognised that a player-first casino must host the games preferred by new and experienced players alike, making a collaboration with Games Global an easy choice.
Unforgettable slots
Games Global has emerged as a leading provider of iGaming content in recent years, with a winning catalogue of both in-house and partner studio games. Legendary titles such as Immortal Romance, Area Link Piggy Bank, Wolf Blaze Gold Fortune Tower, the 9 Masks of Fire series and Ancient Fortunes: Zeus are just a few of the drawcards, with the Games Global team constantly introducing new games, themes and game mechanics to maximise player enjoyment.
The team at Ganadu Gaming considers Games Global titles a must-have games lobby addition, since this provider’s games are instantly recognisable across the iGaming world, showcasing the ingenuity that’s at work in modern game development.
Berriez online casino offers the very latest in online casino technology, with slick player interfaces, seamless gameplay and easy-to-navigate registration and deposit/withdrawal options.
Ganadu Gaming offers players peace of mind entertainment, with a licence from the Kahnawake Gaming Commission (KGC) and a reputable ISO 27001 certification. In Finland, Berriez is a Pay’n Play casino; players can use BankID for registration and verification, allowing them to start playing and withdrawing immediately. A variety of credit cards, e-Wallets and online banking options are available to players depending on their location.
Sven de Waard, Head of Casino at Ganadu Gaming, is positive about the collaboration: “We want players to be able to enjoy the games they know and love as well as try out new ones, so partnering with an industry leader like Games Global is an essential step in our journey at Berriez. Their designs, mechanics, graphics, bonus rounds, and reputation set the standard for iGaming excellence.”
Ganadu Gaming opened the doors to Berriez in December 2025, with the promise of more industry-challenging brands to come.
The post Berriez and Games Global bring sweet slots magic appeared first on European Gaming Industry News.
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Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer
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Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.
Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.
Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.
Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.
By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.
“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”
The post Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer appeared first on European Gaming Industry News.
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Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets
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Boutique games studio Playbook Fusion has partnered with BetComply to bring an entirely new genre of betting to regulated markets for the very first time.
The partnership has already seen Playbook Football
, a real money virtual football management betting game, go live in the UK with brands including Ladbrokes and LiveScore Bet under a UKGC licence and eCogra certification.
The product has also recently launched in Brazil with Superbet, the Netherlands with Bingoal and Nigeria with LiveScore Bet.
The unique nature of the product meant that Playbook Fusion turned to BetComply for a deeper level of compliance understanding than is usually required by a standard slots studio or sportsbook platform.
BetComply will continue to support Playbook Fusion in the rollout of Playbook Football
and future products to other regulated jurisdictions.
Steve Rogers, founder and CEO of Playbook Fusion, said: “Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process. They combine deep regulatory insight with a practical mindset, which has been especially valuable as we continue to roll out our products into new markets. It’s been great having them as a steady partner along the way.”
Mike de Graaff, Chief Compliance Officer at BetComply, said: “We’re firm believers that good regulation doesn’t need to stunt product innovation. By engaging early and taking compliance seriously, Playbook Fusion has shown how completely new products can move quickly and successfully through regulatory processes. We’re proud to support their expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”
The post Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets appeared first on European Gaming Industry News.
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