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ACMA: Seven and Nine Breach Gambling Advertising Rules

The Australian Communications and Media Authority (ACMA) has found that the Seven Network and Nine Network have each contravened rules around gambling advertising by showing betting promotions during sporting events.
An ACMA investigation found that throughout July and August 2021, Seven aired 49 betting promotions during its Olympic coverage on its Sydney, Melbourne, Brisbane, Perth and Adelaide broadcasts. Seven was also found to have made gambling advertisements available on its live stream of the Olympics.
A separate investigation found that Nine broadcast a gambling advertisement at 8:21 pm during the half-time break of the NRL grand final on 3 October 2021.
Broadcasters are restricted from showing gambling advertising during their coverage of live sporting events shown between 5 am and 8:30 pm. After 8:30 pm gambling ads can be shown but are restricted to defined breaks. For long-form events, such as the Olympics, broadcasters must not show gambling advertising from 5 minutes before the start of the first event of the day until 8:30 pm, and not more than once every two hours after that time. These rules also apply to live streams.
ACMA Chair Nerida O’Loughlin said Australians are increasingly concerned about the potentially harmful nature of gambling advertising.
“These rules exist to address community concerns about excessive exposure to betting promotions. Both Seven and Nine are well aware that they have to keep these ads to certain times,” Ms O’Loughlin said.
“Many families enjoy watching sport as a shared activity and parents worry that children exposed to these ads may normalise betting as a part of sport.
“It is disappointing that both networks have failed to meet their responsibilities on such high-profile sporting events.”
Seven and Nine have each entered into court-enforceable undertakings with the ACMA, requiring them to implement systems to avoid breaking the rules again and refresh training for staff responsible for the scheduling and broadcast of gambling advertisements during sports programming. They each must also track the complaints and responses about gambling advertisements.
Additionally, Seven has been issued with a formal warning for its live stream breaches.
Both networks must report back to the ACMA on the training and the effectiveness of their new systems and practices, providing details of how they have resolved any issues that arose during that time.
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UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador

Leading betting platform Stake proudly announces that Ultimate Fighting Championship (“UFC”) Women’s Flyweight World Champion, Valentina Shevchenko, has signed on as a Global Ambassador for the brand.
One of the most iconic and celebrated athletes in combat sports, Shevchenko currently reigns as the UFC Flyweight World Champion and holds the coveted No. 1 spot in the UFC’s Women’s Pound-for-Pound rankings. A Muay Thai specialist from Kyrgyzstan, Shevchenko has dominated the MMA world since her UFC debut in 2015, and continues to build her legacy as one of the sport’s all-time greats. She will next defend her title on May 11 against top contender Manon Fiorot of France.
With this partnership, Shevchenko joins a championship roster of Stake ambassadors that includes UFC stars Merab Dvalishvili, Alexandre Pantoja, Max Holloway, Alex Pereira, and Israel Adesanya.
Speaking on the partnership, Shevchenko said:
“Stake has become one of the most important and exciting partners of the UFC, and I’m proud to now be a Global Ambassador for the brand. Stake is the home of champions, and I’m excited to work with its incredible team.”
Akhil Sarin, Chief Marketing Officer at Stake, added:
“We’re absolutely thrilled to welcome Valentina to the Stake family. It’s rare to see a true legend of the sport still performing at the absolute highest level, and we’re excited to build a long and successful partnership together. We feel that the Stake brand is now synonymous with the UFC, and our relationships with the very best athletes in the sport helps us continue to grow in the MMA sphere.”
The post UFC Champion Valentina Shevchenko Joins Stake as Global Brand Ambassador appeared first on European Gaming Industry News.
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PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout

Global entertainment brand SkillOnNet announced today it has launched BF Games’ portfolio of cutting-edge slots and dice games in the UK. Over 100 titles from the leading game provider are now available for players at SkillOnNet’s UK-facing brands, including flagship site PlayOJO.
The move represents an extension of the existing partnership between the two companies that saw the successful introduction of BF Games content to SkillOnNet brands in several .com markets.
These included Stunning Crown Cash Mesh™, which showcases BF Games’ acclaimed Cash Mesh™ mechanic. The feature allows players to collect special symbols to trigger instant cash rewards, imbuing every spin with anticipation and excitement.
The BF Games portfolio includes everything from classic fruit-themed slots to richly themed immersive video slots with cutting-edge features. Also popular are the studio’s dice games, which combine traditional slot mechanics with dice-based elements to offer a unique gameplay experience.
Jani Kontturi, Head of Games at SkillOnNet said: “We’re thrilled to strengthen our partnership with BF Games and bring their exceptional content to our UK players. Their games strike the perfect balance between classic appeal and cool, modern features, making them a great fit for our audience.”
Rok Hribar, CCO at BF Games said: “Our collaboration with SkillOnNet has already shown great results in international markets, and expanding into the UK is a natural next step. We’re excited to see our games reach more players through such a trusted industry big hitter.”
The post PlayOJO and other SkillOnNet brands add BF Games portfolio in UK rollout appeared first on European Gaming Industry News.
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HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL

London-based video virtuals and instant win games specialist Highlight Games Limited today announces that it has signed an exclusive, long-term deal to create a range of virtual sports and gaming products featuring Italy’s premier 5-a-side competition, Serie A1 Futsal. Games will feature teams including Napoli, Roma 1927, L48 Torino and Came Treviso.
Highlight Games is the #1 virtual sports supplier in Italy and, since the launch of SOCCERBET in 2019, has grown the market by 78% in five years.
Steven Holmes, CEO, Highlight Games said: ‘‘I’m excited to announce this partnership with Serie A1 Futsal, and with it the introduction of a new fast-paced SOCCERBET game format. By cutting a series of five second clips we will create the first ever virtual sports product featuring twelve goals with outcomes ranging from 12-0 to 0-12. Highlight Games is incredibly proud to be the #1 virtual sports supplier in the biggest virtuals market in the world and our success only makes us more ambitious to create more engaging and innovative content for our valued partners.’’
The post HIGHLIGHT GAMES ANNOUNCES EXCLUSIVE DEAL WITH SERIE A1 FUTSAL appeared first on European Gaming Industry News.
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