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Technologies That Will Change the iGaming Industry

Published

3 years ago

August 17, 2022

Reading Time: 3 minutes

The online gambling market continues to grow steadily. According to European Gaming, the size of the global casino market was estimated at almost $546 billion in 2021. The CAGR over the forecast period is expected to be 5.79%, reaching almost $765 billion by 2027. But industry growth is measured in more than just dollars and cents; you can also see the vitality of iGaming in the introduction of new technologies. Dmytro Taran, COO of Slotegrator, gives a rundown of what technologies are already in use and which ones could radically change the industry in the near future.

Blockchain Technologies

Cryptocurrencies and blockchain technologies have had an exceptional impact on the evolution of the iGaming industry. There’s no denying the growing popularity of bitcoin casinos. Supporting cryptocurrency payments on gambling platforms opens up new advantages: no personal data is needed, the amount of payments is not limited and transactions are carried out without commissions and intermediaries, which guarantees fast deposits and payouts.

European Gaming Congress 2024 (Warsaw, Poland)

While fiat currencies are supported by the state that issues them, cryptocurrencies are backed by a decentralised registry that tracks every transaction, which is distributed over a large database with a million copies. This has several implications: first, anyone with access to the network can verify the transaction, and second, the history of bitcoin cannot be faked; any attempt to falsify a block will affect every block in the network.

Decentralised public records are characterised by security and transparency, which is especially appreciated by privacy-conscious players. And a significant advantage for operators is protection against chargebacks, which are impossible with cryptocurrencies.

Blockchain technologies can also be used to record transactions between the user and the casino — all bets, deposit amounts and payouts on winnings are recorded in encrypted form. General statistics on payout percentage is displayed for each game. Thus, gambling platforms can prove that players really receive the payout percentage declared by the providers. There are not many casinos with blockchain reporting on the global online gambling market, but this mechanic is gaining momentum and will scale as a trend in the near future.

PWA Features

Recently, online casinos are increasingly using Progressive Web Applications, browser-based applications that have become an alternative to native mobile applications. PWAs are launched as a regular web page of a gambling site; i.e., a player can install the application he is interested in directly via Chrome or Safari, without using online stores. By clicking the “Add to home screen” button, an Android user can add the casino to their mobile phone. For IOS devices, one more quick additional step is needed.

PWA technology has three key features:

Speed: progressive loading of games, fast scrolling and smooth animations provide a good user experience.
Reliability: PWA download speed does not change depending on the quality of the connection.
Engagement: Engage users with push notifications, home screen icons and full screen mode.

“Given the growing popularity of mobile applications and the desire of the user to get the result at the lowest cost — and with PWA the player can enjoy their favorite games on their mobile phone by simply pressing the download button — it can be said that the tool works effectively to attract new users and retain existing ones,” Dmitro Taran said.

Big Data in iGaming

Sifting through mountains of data is as difficult as it is important, but there are a number of concrete benefits to sorting data. Online casinos use Big Data technology for a few different purposes:

Personalisation. With each visit to the gambling site, players provide more and more information about themselves. Activity tracking using Big Data technologies allows you to find out user interests. Operators use these data to set their strategies, thereby increasing the overall efficiency of the business.
The fight against fraud. Unscrupulous players and organisations can use VPNs and other tools to abuse bonuses. New methods for analysing the behaviour of players and their patterns help to identify cheaters.
Combat problem gambling. In order to preserve the reputation of the industry, its participants pay significant attention to the safety of end users. Data analysis is used to prevent problem gambling. Certain behavioural characteristics of players may indicate the development of addiction. By setting up the alert system, the operator can identify and correct the problem before it occurs.
Data-driven KPIs. In the iGaming industry, various metrics are used to evaluate business performance — some of these include gross gaming revenue (GGR), net gaming revenue (NGR), average revenue per user (ARPU), first-time depositors (FTDs) and churn rate (CR). Continuous analysis of these indicators across different time periods allows the operator to identify shortcomings and make informed decisions about how to correct them.

Customer relationship management (CRM) systems allow you to competently manage data. The CRM system included in the functionality of the new platform from Slotegrator is equipped with reporting tools that make it possible to track user behaviour and, based on this analysis, target certain player segments, which helps the operator improve player retention.

VR/AR Technologies

The use of VR/AR technologies in gambling has not yet become as widespread as in some other industries. Nevertheless, the potential of virtual reality in gambling is huge, and some brands have already launched casinos in the metaverses. Interested participants in the iGaming market expect that in the near future, leading game content developers will develop products specifically tailored for VR/AR experiences.

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TESTA debuts TESTA Score, allowing operators to benchmark UX

Published

3 hours ago

June 19, 2025

Adrienn Sarkany

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Reading Time: 2 minutes

TESTA, the crowd testing platform for the iGaming industry, has launched its innovative TESTA Score with CasinoCompare.ph, a Philippine-focused online casino affiliate—and the only platform exclusively listing PAGCOR-licensed online casinos.

TESTA Score is a new UX quality benchmark developed by TESTA that shines a light on online casino brands in markets with new regulatory compliance standards.

Using real testers with local devices, IDs and bank accounts, TESTA evaluates each operator’s performance across four key processes – registration, deposit, withdrawal and KYC.

Each process is scored against strict usability parameters such as the number of required input fields, page clicks, lead times for verification and fund arrival, as well as the number of KYC attempts required.

The total possible score is 100, divided across:

The TESTA Score provides objective, player-centric transparency in any market.

With local connectivity, device preferences and regulatory friction in mind, the scoring system reflects the real-world user journey and highlights where improvements are most needed.

This then provides a chance for operators to improve their key flows, especially KYC, and then apply for a re-test to update their published score.

CasinoCompare.ph becomes the first online casino affiliate to deploy TESTA Score, with six Philippine-licensed online casinos now ranked. The site is operated by AFFILI.ph whose aim is to set a new industry standards for transparency, trust, and player confidence.

The six sites include Casino Plus, Desk Game, FBM E.Motion, Bet88, PlayTime and Crazy Win.

While most operators performed well on the core user flows, the KYC process emerged as the main differentiator.

Operators that lacked a working KYC step at withdrawal automatically received a zero in that category, pulling down their overall TESTA Score significantly.

This is how they fared:

Casino Plus led the pack with a total score of 97/100, earning perfect marks in registration, withdrawal, and KYC, and only dropping points on deposit due to a single extra page click.

As well as accessing TESTA Score through their affiliate partners, operators can work directly with TESTA to determine their TESTA Score.

Chris Johnson, TESTA CMO, said: “Born out of frequent client requests for key processes testing, and competitor benchmarking, the TESTA Score measures the parts of the customer journey, outside of game play, that make or break player acquisition and retention.

“Operators can use their TESTA Score to understand where they stand out over their rivals and where there is a gap they need to close.

“It’s great to see that six Philippine-licensed casinos have already used TESTA Score to benchmark their UX and acquisition flows, and we look forward to working with more moving forward, both in the Philippines and other markets around the world.”

The post TESTA debuts TESTA Score, allowing operators to benchmark UX appeared first on European Gaming Industry News.

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Yolo Investments completes raise for €100m Fund II

Published

4 hours ago

June 19, 2025

Adrienn Sarkany

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Yolo Investments has closed fundraising for its flagship Fund II after hitting its €100 million target.

The fund comprises €50 million in external capital, as well as a €50 million commitment from Yolo Group.

It brings together a network of 23 investors, including founders and industry thought leaders, further strengthening the Yolo Investments ecosystem and enhancing the strategic value it can offer portfolio companies.

Fund II has already backed 12 companies across igaming, blockchain and fintech, with notable investments including Dabble, Kraken and Syfe. It expects to make a further 10 investments over the next 12 months.

Tim Heath, GP at Yolo Investments, said: “We’re absolutely thrilled to be closing our raise for Fund II having hit our target. This took place during challenging market conditions, with global VC fundraising facing significantly more headwinds compared with previous vintages. But investors have looked at our previous funds’ track record and the strength of our ecosystem, and have strongly backed us.

“We are humbled by that response as a real vote of confidence, not just in what we’ve built so far, but in where we’re heading next. We will continue to back more brilliant founders and help them scale faster, smarter and with the full power of the Yolo ecosystem behind them.”

Yolo Investments’ Fund II is structured as a Guernsey-registered limited partnership, and is licensed by the Guernsey Financial Services Commission (GFSC).

The post Yolo Investments completes raise for €100m Fund II appeared first on European Gaming Industry News.

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Party Like It’s 3000 BC in Shake Your Mummymaker! at SlotsCapital.lv – Plus a 175% Bonus Up to $1,750

Published

5 hours ago

June 19, 2025

Adrienn Sarkany

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