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Brands Urged to “Switch on Genius” to Engage and Convert Sports Fans
Genius Sports Limited, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has launched a new campaign encouraging brands to “Switch on Genius” to attract, engage and activate sports fans.
Sports fans are amongst the most engaged and passionate consumers in the world. However, as sports sponsorship evolves in an increasingly digital and fragmented landscape, it has become more difficult for brands to capture and retain fans’ attention.
The newly launched “Switch on Genius” campaign will raise awareness amongst a broad spectrum of brands as to how highly personalised, dynamic and data-driven content builds stronger connections with fans.
“We live in a highly saturated digital environment where brands find it difficult to cut through the noise to build consistent and valuable relationships with sports audiences,” said Josh Linforth, Managing Director of Media & Engagement at Genius Sports.
“As traditional sponsorship tactics struggle to deliver the same ROI as they did previously, Switch on Genius shines a light on how we help make that connection in a more effective and efficient way. Our unique access to fan audiences combined with live sports data gives brands endless ways to connect what’s going on in the live game to their campaigns. So, whether it’s a team scoring a touchdown or a game going to overtime, brands can ensure their creative and messaging stay relevant to capture the excitement of live sports.”
Genius Sports’ set of Media & Engagement solutions includes sports-specific media buying technology, personalised videos and a suite of free-to-play games, all designed to help brands activate fans – whether they are a sports sponsor or not.
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Quantum continues expansion streak with two director-level new hires
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One of betting and gaming’s best-known customer acquisition and comparison businesses, Quantum, has announced the next steps in its ambitious growth plan by welcoming two new director-level appointees.
Joining the business are Dimitris Papamichael as commercial director and Luke Watkin as marketing director – both in newly created roles. They come in alongside a full C-suite and a full team of new tech hires that continues a recruitment drive which began in 2023 – and reflects Quantum’s rapid and consistent growth throughout the last five years.
Papamichael will be responsible for all revenue-generating activities across the business in a pivotal leadership role. He’ll shape Quantum’s commercial strategy as the company diversifies into new verticals while maintaining its strong position in the iGaming sector. He’ll also lead an expanding team of commercial and sales managers.
Watkin will lead the development and execution of the marketing strategy across all business verticals. As marketing director, he’ll be instrumental in shaping Quantum’s marketing vision, building scalable systems, and delivering commercial impact as it expands into new markets. Watkin will build and mentor a high-performing marketing team and is also tasked with driving further recruitment.
Speaking of the appointments and new strategic direction, CMO James McCarthy said: “It’s a pleasure to welcome Dimitris and Luke to Quantum during what is undoubtedly a really fascinating time in our growth. From cementing our relationship with some of iGaming’s biggest names to helping us expand into exciting new sectors, both of our new Directors will be integral to the continued success of the business.”
Papamichael said: “I’m thrilled to be joining Quantum at such an exciting stage of its incredible growth journey. The company has already achieved so much, and there’s huge potential ahead as we expand into new markets and sectors. I can’t wait to work with the exceptionally talented team here to seize the many opportunities ahead and drive the next phase of growth.”
Watkin said: “I am delighted to join a business with such a proven track record of excellence in its core markets, as well as highly ambitious plans for strategic expansion into new markets and territories. I am looking forward to contributing towards building on the exceptional progress the team has made to date, and accelerating that growth in the years ahead.”
This people news comes hot on the heels of the company’s exciting rebrand news of last week, moving toward the “quantum” in QiH Group” as well as redefining the business’ purpose and strategic direction.
The post Quantum continues expansion streak with two director-level new hires appeared first on European Gaming Industry News.
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FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS”
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The post FLY AWAY TO FORTUNE WITH ZITRO’S “RAINBOW BIRDS” appeared first on European Gaming Industry News.
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PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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