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Gaming Time Soars Across Europe in 2022, Samsung Ads Finds

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Samsung Ads, the media and advertising division of Samsung, has revealed the latest insights around gaming across its ecosystem in a new report, “Behind the Screens: Gaming Trends Report”.

As per the report, the number of Samsung Smart TVs used for gaming in Europe has increased 12% YoY, growing from 4.8 million in Q1 2021 to 5.4 million in Q1 2022. In the UK, this figure grew 14% to 1.5 million active Samsung gaming TVs in Q1 2022.

The growth of the Samsung gaming universe correlates with strong smart TV sales, coupled with the enhanced gaming experience on Samsung TVs and continuous adoption of next-generation game consoles.

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In the UK, the number of total hours spent gaming on Samsung Smart TVs grew by 7% YoY, increasing from 191 million hours in Q1 2021 to 205 million hours in Q1 2022.

Overall, European gamers are playing more frequently year-on-year, which is reflected in a 2% growth in the average gaming sessions number per Samsung TV.

Different Habits for Different Consoles

When it comes to the generation of consoles, gamers in the Samsung universe who use consoles from previous generations – such as PS4, Switch, and Xbox One – still make up a majority share, accounting for 79% of all Samsung connected gaming consoles in EU5. However, next-generation consoles – such as PS5 and Xbox Series X & S – are also catching up, especially considering they were only released in November 2020.

Samsung Ads saw a 149% increase in the number of active next-generation consoles in the UK in Q1 2022 compared to the same time last year – the period immediately after the new generation consoles were released.

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Next-generation console users tend to be particularly engaged with their new gadget and spend significantly more time per day playing than previous console users. In the UK in Q1 2022, the average time spent playing per Samsung TV per day was 2 hours 12 minutes on next-generation consoles, compared to 50 minutes on old generation consoles.

Gamers vs. Non-gamers

Gamers are engaging more with their Smart TVs, with the average total screen time among gamers 45% higher than that of non-gamers. Whilst Gamers spend 51% more time in streaming environments than non-gamers, they also spend 32% less time in linear environments than non-gamers.

When it comes to which environments Gamers are spending most of their time on Samsung TVs, Gamers spend nearly twice as much time in streaming environments as they do in linear TV, with 101 hours per quarter spent in linear compared to 195 hours of streaming.

When looking at the propensity to streaming amongst gamers, 35% of UK gamers are heavy streamers. Conversely, 40% of UK heavy streamers are gamers, demonstrating the strong correlation between gaming and heavy streaming audiences.

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Streaming and gaming combined make up 75% of gamers’ total screen time on Samsung TVs across EU5 countries.

Gamers and AVOD

Gamers are often seen as early adopters of tech trends which is mirrored in their content consumption habits; AVOD accounts for 34% of streaming hours on gamer TVs, and the average time spent in AVOD environments is 41% higher amongst gamers than non-gamers.

Currently, YouTube is the leading platform in the AVOD category, but free, ad-supported streaming platforms such as Samsung TV Plus, Pluto and Rakuten are growing in popularity across Europe as viewers embrace premium, curated streaming content and no extra cost to them.

Gamers’ propensity for streaming is also reflected in their likelihood to watch Samsung TV Plus – Samsung’s free, ad-supported streaming service. Across EU5, gamers are 10% more likely to watch Samsung TV Plus than non-gamers. Among the genres on Samsung TV Plus, UK gamers tend to favour Entertainment, Documentaries and Sports programmes which have come out as the top three genres in Q1 2022.

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“The growing scale of Samsung’s gaming universe and continued engagement among gaming audiences post-pandemic, reflects that gaming is now firmly cemented as a habit amongst Samsung TV users. Samsung’s unique position in gaming allows us to understand the gaming audience from both hardware and behaviour perspectives,” Alex Hole, Vice President of Samsung Ads Europe, said.

“Gamers outstrip our non-gamer audience in terms of time with their TV by 45% – and this can’t be accounted for by gaming alone. They’re more likely to access a range of Smart TV options from linear TV to on-demand streaming platforms. For gamers, Smart TVs are truly the hub of the home,” Alex Hole added.

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MGA Games Awarded Best Technology Provider at the 2025 Jdigital Awards

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The online gaming sector in Spain gathered yesterday in Madrid to celebrate the 10th edition of the Jdigital Awards 2025, an event that brought together operators, providers, and industry figures at the WPP La Matriz Campus. During the gala, cleverly hosted by non-verbal communication expert Jordi Reche, MGA Games was recognized as the Best Technology Provider, reaffirming its leading position in innovation and product development.

The award acknowledges the company for always staying one step ahead, tirelessly innovating, and offering reliable, effective, and close customer support. MGA Games proves that technology can also have a soul when it is placed at the service of clients and the growth of the sector—an essential ally for the online gaming industry in Spain.

The evening was full of memorable moments and familiar faces, including Jesús Martínez, General Director of Technological Innovation of Melilla, and Felipe Masa, Director at EY and tax advisor for Ceuta. As is tradition, the main star was the now-iconic “golden duck”—the unique statuette awarded as a prize, symbolizing the highest recognition of excellence in Spain’s online gaming industry. With its unmistakable silhouette, it once again shone amidst applause and countless photos.

This new award adds to the accolades the company has earned to date, including Jdigital Awards for Best Technology Provider (2018 and 2024), Best Product for Gnomos Mix (2022) and La Voz (2023), Best Initiative for Promoting Gaming Activity for the Spanish Celebrities productions (2022), and Best Technological Innovation Initiative (2024) for its ongoing reinvention and contribution to product certification.

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Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!

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This July at iGB L!VE, we’re thrilled to introduce two brand-new ventures from the team behind BETANDYOU. The first is Casino&You — a fresh, player-first online casino. The second is Win&You Partners, a next-generation affiliate program designed to bring casino and sportsbook traffic together under one roof.

Launched in May 2025, Casino&You is a bold new iGaming project operating under a Curacao license and already live in soft launch. With support for 30+ languages and 20+ payment methods (including crypto), it’s now welcoming players from key regions.

The platform blends a modern neon-pink Vegas vibe with seamless UX, offering a fully mobile-optimized experience and access to over 1,000 games from leading global providers. Slots, live casino, crash, table games, and a dedicated sports betting section are just the beginning.

Welcome Offer
New players can claim a generous 4-level bonus package worth up to €1,500 / $1,500. Rewards are unlocked through verified accounts, with no hidden fine print.

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Payment Flexibility
From Visa and Mastercard to Bitcoin, Ethereum, Tether, and TRON, Casino&You lets players control their deposits and withdrawals.

Retention & Rewards
With weekly promotions, cashback, tournaments, free spins, and a loyalty program already live, Casino&You is testing new engagement mechanics directly shaped by player feedback.

Meet Win&You Partners
Alongside the casino launch, we’re unveiling Win&You Partners, our brand-new affiliate program that integrates Casino&You and Betandyou sportsbook offers into one streamlined ecosystem.

Affiliates can choose from RevShare, CPA, and Hybrid models. They can access real-time analytics, localized creatives, and dedicated account managers who know their GEOs. All traffic types are welcome.

 “We’re not just launching another brand, we’re building something that’s clean, fair, and actually enjoyable to work with,” says the project’s CEO. “Casino&You and Win&You Partners are the result of everything we’ve learned so far, and now we’re ready to scale.”

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Please stop by our stand H64 at iGB L!VE 2025 to meet the team and discover what Win&You can do for your traffic.

The doors are open. Let’s win together.

The post Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners! appeared first on European Gaming Industry News.

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1spin4win presents a new Samurai tale in the Japanese saga with Way of Honor Hold and Win

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1spin4win, a classic online slot provider, unfolds the Japanese novel with Way of Honor Hold and Win — the third chapter of the series, revealing the Samurai part of the story.

The new title has been selected for exclusive pre-release by partner casinos, including Irwin, Gizbo, Jet, Izzi, and Fresh. This follows the pattern set by the two earlier entries in the series — Tiger’s Steps Hold and Win, the top-performing April release by bet sum, and Gentle Fox Hold and Win. This indicates that the collection’s blend of well-balanced gameplay and captivating storytelling continues to resonate with the audience.

Being the third installment of the saga, Way of Honor Hold and Win advances the narrative by giving voice to yet-unheard characters — honorable samurai Mizuiro and Midoriiro. Devoted warriors, they pledged unwavering loyalty to the shogun and the powerful Masahide family. Their moral compass is the Way of Honor — a sacred samurai code that guides them to defend the ruler’s right to maintain peace and the balance of power. Every day, at the crack of dawn, the samurai rise to protect the shogun’s castle and ancient scrolls that hold the secrets of longevity.

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Olga Bogdanova, the Art Director at 1spin4win, shared, “Way of Honor Hold and Win is a worthy continuation of our Japanese slot series, united by a shared storyline. By crafting a rich and detailed samurai-themed narrative, we aimed to offer players more than just standard reel-spinning. Instead, we invite them to become active participants in the story, who can take sides, make decisions, and influence the course of events. We hope they enjoy the game’s immersive atmosphere and generous winning opportunities.”

However, the meticulously crafted plot is only one of the things the latest Japanese slot can boast. It remains faithful to 1spin4win’s key hallmarks — well-balanced math, transparent mechanics, and minimalist design. Way of Honor Hold and Win is a medium-volatility game featuring 243 paylines, a 97.1% RTP, and a x1,300 max multiplier.

The main attraction of the new title is the Hold and Win round, popular with players for the thrill of anticipation and the chance to win big. Triggered by three or more gold Coins on the 5×3 layout, the Bonus game offers three starting respins and two Jackpots — the x100 Minipot Coin or the x1,000 Megapot.

About 1spin4win

1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.

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The post 1spin4win presents a new Samurai tale in the Japanese saga with Way of Honor Hold and Win appeared first on European Gaming Industry News.

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