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GambleAware Report Offers Guidance to Avoid “Stigmatising Language”
GambleAware has published a scoping study which shows that a significant amount of published research on gambling harms uses stigmatising language and makes a number of recommendations for future best practice.
The report authors – Dr Anne Stangl, Triantafyllos Pliakas and Mariana Siapka, who have published widely on the subject of stigmatisation – analysed evidence on stigma, discrimination and gambling from 54 individual studies and nine review papers across 19 countries.
The paper provides key recommendations for further research, service provision, policy, and media campaigns to help reduce stigma and discrimination experienced by people who gamble.
The recommendations for researchers and others working on gambling harms include using person-first language in studies and campaigns in order to underline that gambling disorder is a mental disorder, not a label or identity.
- For example, use “person with a gambling disorder” or “person who struggles with gambling” instead of “gambling addict” or “problem gambler”.
- Using person-first language also shows that a person with gambling disorder “has” a problem, rather than “is” the problem.
- Person-first language helps to reduce the risk of eliciting negative associations or attitudes, or the risk of the person in question feeling blamed.
- Stigmatising terms should not be used about people who experience gambling harms. For example, the term “addict” is stigmatising because it reduces a person down to their disorder.
The report found that many existing studies in gambling research report have fallen foul of these guidelines and used stigmatising language to describe people with gambling problems, indicating how some existing research may itself risk contributing to stigma around gambling.
The report also examined stigma in other contexts and found that the ways in which gambling stigma arises, and the damaging effects it can have on people, are similar to those for stigma around a wide range of health behaviours and conditions, such as mental health, drug and alcohol use, cancer, obesity and HIV. For people working in healthcare settings, the report makes a number of recommendations on how to avoid reinforcing stigma around gambling:
- Involving people with lived experience of gambling harms in training and research
- Raising healthcare professionals’ awareness of what gambling stigma is and how it is harmful to people who struggle with gambling, as well as their families
- Training healthcare professionals on how gambling stigma can be an obstacle to treatment, and the strategies they can use to help services uses cope with gambling-related stigma
The recommendations and evidence gaps identified by this report will be used as the basis for further new research that GambleAware plans to fund in order to explore people’s lived experiences of stigma, understand which communities are most impacted by it, and set out potential solutions in both policy and society to tackle stigma.
Zoë Osmond, CEO of GambleAware, said: “Over the coming months and years, a major part of our work will be focused on reducing stigma and the barriers people face when accessing the support they need.
“We welcome the study findings and will use the recommendations to strengthen our work, including our public health campaigns to raise awareness of gambling harms and encourage people to get help.”
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Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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