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GambleAware Report Offers Guidance to Avoid “Stigmatising Language”
GambleAware has published a scoping study which shows that a significant amount of published research on gambling harms uses stigmatising language and makes a number of recommendations for future best practice.
The report authors – Dr Anne Stangl, Triantafyllos Pliakas and Mariana Siapka, who have published widely on the subject of stigmatisation – analysed evidence on stigma, discrimination and gambling from 54 individual studies and nine review papers across 19 countries.
The paper provides key recommendations for further research, service provision, policy, and media campaigns to help reduce stigma and discrimination experienced by people who gamble.
The recommendations for researchers and others working on gambling harms include using person-first language in studies and campaigns in order to underline that gambling disorder is a mental disorder, not a label or identity.
- For example, use “person with a gambling disorder” or “person who struggles with gambling” instead of “gambling addict” or “problem gambler”.
- Using person-first language also shows that a person with gambling disorder “has” a problem, rather than “is” the problem.
- Person-first language helps to reduce the risk of eliciting negative associations or attitudes, or the risk of the person in question feeling blamed.
- Stigmatising terms should not be used about people who experience gambling harms. For example, the term “addict” is stigmatising because it reduces a person down to their disorder.
The report found that many existing studies in gambling research report have fallen foul of these guidelines and used stigmatising language to describe people with gambling problems, indicating how some existing research may itself risk contributing to stigma around gambling.
The report also examined stigma in other contexts and found that the ways in which gambling stigma arises, and the damaging effects it can have on people, are similar to those for stigma around a wide range of health behaviours and conditions, such as mental health, drug and alcohol use, cancer, obesity and HIV. For people working in healthcare settings, the report makes a number of recommendations on how to avoid reinforcing stigma around gambling:
- Involving people with lived experience of gambling harms in training and research
- Raising healthcare professionals’ awareness of what gambling stigma is and how it is harmful to people who struggle with gambling, as well as their families
- Training healthcare professionals on how gambling stigma can be an obstacle to treatment, and the strategies they can use to help services uses cope with gambling-related stigma
The recommendations and evidence gaps identified by this report will be used as the basis for further new research that GambleAware plans to fund in order to explore people’s lived experiences of stigma, understand which communities are most impacted by it, and set out potential solutions in both policy and society to tackle stigma.
Zoë Osmond, CEO of GambleAware, said: “Over the coming months and years, a major part of our work will be focused on reducing stigma and the barriers people face when accessing the support they need.
“We welcome the study findings and will use the recommendations to strengthen our work, including our public health campaigns to raise awareness of gambling harms and encourage people to get help.”
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ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management
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ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.
What is Model Context Protocol (MCP)
MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, databases, and platform actions. Instead of adding cosmetic AI “innovations” on top of legacy systems, ReferOn is engineering the infrastructure that allows AI to operate where it delivers the most value and impact for users daily.
How MCP Enhances AI Integration in Affiliate Marketing
The development of MCP opens the door to freeing up affiliate managers to focus on strategy, relationship-building, and growth, instead of dealing with mundane and repetitive tasks. Imagine AI agents that will be able to create tracking links in seconds, set up reward plans on the fly, and detect anomalies in traffic data instantly. This is what “AI-ready” means — real groundwork being set up, not just hype.
The first step in this direction is ReferOn’s Global Search (Beta), a feature that creates a single entry point for data, actions, and insights. While it may look like a simple search bar, it bridges ReferOn’s core layer, raw data, and intelligent AI agents.
Real Impact of AI-Powered Affiliate Management
Alex Bukin, ReferOn’s General Manager, commented, “Strategy and real impact come before hype. MCP isn’t about chasing a wave, it’s about creating a foundation that keeps affiliate managers and operators ahead of the curve. By focusing on building the groundwork to support structured data and open standards, we’re making sure AI has real use cases, not just cosmetic add-ons. Our goal is to set the benchmark for innovation and lead the affiliate management ecosystem by shaping its future.”
About ReferOn
ReferOn is the state-of-the-art affiliate management system, tailored specifically to the needs of the gaming affiliate industry. Launched in February 2023, ReferOn offers a comprehensive suite
of tools and services designed to streamline and enhance the affiliate marketing experience, featuring transparent data reports and a range of management and reporting functionalities.
The post ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management appeared first on European Gaming Industry News.
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SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.
As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.
“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech
“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”
With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.
The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.
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Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.
Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.
As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.
Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”
Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”
The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.
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