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Interactive Gaming Extravaganza Power Up Extended at the Science Museum

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The Science Museum’s interactive gaming extravaganza, Power UP, has been extended until 6 June 2022. Power UP visitors will be able to get hands-on with some of the very best video games, computers and consoles at the museum.

With an extensive collection featuring over 160 consoles – ranging from the Atari 2600 and SNES to the Switch and VR headsets – gamers can explore 50 years of video game progression.

Showcasing hundreds of video games, there is something to suit everyone at Power UP as visitors can battle it out against friends, family and strangers in this exciting exhibition. Travel through the ages and compare the development of fan-favourite franchises from Mario to Sonic and Street Fighter to Halo.

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“Back for a fifth time, Power UP has always been hugely popular with visitors and we’re delighted to announce the event has had its run extended until Monday 6 June. Bringing together iconic games from the last 50 years, Power UP offers our visitors the chance to discover the revolutionary advancements in technology and developments in storytelling that have shaped an industry and influenced wider popular culture. We’re thrilled that with the extension of Power UP even more visitors will now get to discover the very best of gaming throughout the decades,” Alastair Otto, Associate Commercial Director at the Science Museum Group, said.

Discounted Power UP sessions will be available at the Science Museum’s Gaming Lates event on Wednesday 27 April. This special after-hours gaming extravaganza includes free activities, workshops, and an exciting line-up of talks. Hear from industry experts about the future of storytelling in gaming, sing your heart out with the video game choir or stir up competition in the pub quiz.

During the Power UP extension, the museum’s sensory-friendly, relaxed sessions will continue. Early Birds sessions will accommodate families who benefit from a quieter environment on Saturday 16 April and 14 May from 8.00, while Night Owls will be introduced for visitors 16+ on Saturday 4 June from 18.30.

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MightyTips teams up with HeyBaji to elevate the game

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MightyTips has joined forces with fast-growing online platform HeyBaji to increase user engagement, drive qualified traffic, and enhance visibility for both parties.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Partnering with HeyBaji reflects MightyTips’ ongoing commitment to connect players with trusted, high-quality gaming platforms. We’re excited to support their growth through our collaboration.”

HeyBaji offers high-quality sports betting and live casino action, featuring games such as Baccarat, Roulette, Andar Bahar, Fan Tan, Sic Bo, and Dragon Tiger, hosted by live dealers.

Under the management of VB Digital N.V., and regulated by the Curacao Gaming Commission, HeyBaji operates with the highest standards of integrity, data security, and responsible gaming. The platform is supported by a dedicated 24/7 customer service.

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Masum, Marketing Executive at HeyBaji, said: “Working with MightyTips has been a rewarding experience for HeyBaji. Their team consistently demonstrates professionalism, transparency, and a deep understanding of affiliate marketing. They’ve helped amplify HeyBaji’s presence by driving quality traffic and delivering players who truly engage with our platform.

MightyTips doesn’t just promote, they partner with purpose. Their commitment to performance and long-term growth aligns perfectly with HeyBaji’s mission to deliver top-tier gaming experiences. We look forward to scaling new heights together.”

This cooperation will further strengthen HeyBaji’s brand visibility across key markets while also enhancing the MightyTips network with another reputable operator.

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BETER Adds eTennis to ESportsBattle Tournaments

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BETER, the award-winning provider of fast-betting content, data, and odds for esports and sports, has added eTennis disciplines to its flagship ESportsBattle series.

This makes BETER the first supplier to introduce a fast-paced eTennis format to the market, enabling operators to stand out with a truly unique product, provided with live streams, real-time data, and hyper-accurate odds.

The new discipline follows Grand Slam rules and consists of three sets. BETER is initially offering around 400 events per month, each lasting approximately 40 minutes, with competitions held daily from 07:00 to 15:30 CET. The supplier also plans to scale up to 2,200 monthly events by the end of the year, featuring various match formats across two concurrent 24/7 streams.

What truly sets eTennis apart is that bettors engage with real-world superstars rather than generic avatars. Familiar faces include Novak Djokovic, Roger Federer, Carlos Alcaraz, Jannik Sinner, Rafael Nadal, Gaël Monfils, Casper Ruud, Alex de Minaur, and more. This roster is curated based on sportsbooks’ feedback to ensure immediate recognition and wide appeal.

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BETER’s exclusive ESportsBattle tournaments deliver non-stop betting action across popular titles, including eFootball, eBasketball, eHockey, and now eTennis. With the addition of this latest discipline, BETER offers operators’ customers approximately 500,000 esports matches annually, with up to 50 markets per event. Operators benefit from a sustainable average margin of 7.5%. All matches are provided with 24/7 live streaming, real-time data, and odds.

BETER’s in-house Integrity team continuously monitors all events to ensure compliance with the highest standards of fair play.

Gal Ehrlich, CEO of BETER, said: “At BETER, we continue to mirror the most popular real-world sports with fast-paced esports counterparts to engage next-gen bettors. The addition of eTennis to our flagship ESportsBattle tournaments is the perfect next step.

“Interest in tennis is incredibly high among players, and this has led to a huge surge in demand among sportsbooks for an esports version of the game. We’re thrilled to now fill this gap in the market with a completely new offering. 

“The great thing about our eTennis is that it’s overseen by our Integrity team, ensuring a highly controlled environment and a close-to-zero risk of match-fixing — unlike real tennis, where suspicious betting alerts occur more frequently.”

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Adam Conway, General Manager of Esports Business Division at BETER, added: “Tennis is an incredibly popular sport worldwide, so it made perfect sense to add eTennis to our ESportsBattle tournaments — especially given the rising demand among operators and bettors for fast, round-the-clock esports content.

“At BETER, we’re committed to offering the best esports product suite in the market. That’s why we’re not only launching a never-before-seen eTennis offering, but also aiming to exceed 500,000 esports events annually across all four disciplines — a scale unmatched in the industry.

“We look forward to seeing our partners benefit from these new eTennis tournaments.”

The post BETER Adds eTennis to ESportsBattle Tournaments appeared first on European Gaming Industry News.

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Casino security expert Douglas Florence: AI can work with game logic to cause a threat to casinos

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“Game logic is the threat and that’s something AI can work with. If we are looking at Google Glass and any other ways people can put cameras in, say the side of their phones to lay them flat on a table, they can see marked cards, even if a deck is shuffled, if they turn it sideways like dealers do.

“Basically marked cards are like a bar code that changes on the side of the cards. They are printed that way. They get those decks into the casino.

“So AI can understand game logic very well, very quickly and requires sophistication. It can utilise sensory input, in our case a lot of it is video. They have cameras up their sleeves.

“So AI can make the whole concept of decision strategy more effective and when we look at electronic table games, you see electronic roulette, these games all have computers engaged.

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“Think about the very first computer crime we had in Vegas, going back to the early 90s. We had a team, 8 people who were able to break into a slot machine and the FBI called it a banana, a device that had an eprom on the end of it that goes into the motherboard. They were able to hack the machine, fix it to the eprom and change the outcome.

“They were hitting these multimillion dollar card giveaways and so on. What got them caught, because there were only eight people in their team, was they kept coming back to casinos in Jaguars and different vehicles, and the same people kept earning the same money. That’s what eventually got them caught. The guy went to prison. 

“So electronics and these machines today, they shield them.”

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