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Flexion Acquires Audiencly for EUR 9.34 Million

Flexion Mobile Plc, the Android games distribution company, has announced the acquisition of Audiencly GmbH, a leading influencer marketing agency for the gaming industry.
Based in Germany, Audiencly is a fast-growing and profitable company with blue-chip gaming clients such as IGG, NetEase and Socialpoint. Flexion will purchase the entire issued share capital of Audiencly for a purchase price of EUR 9.34 million to be satisfied partly in cash and partly in shares. CEO and founder Adrian Kotowski will join Flexion’s management team and will be responsible for the overall management of Audiencly and the expansion of Flexion’s influencer marketing and user acquisition offering. Michael Schmidt, Co-Founder and CMO of Audiencly with 20 years of PR and marketing experience in gaming, will contribute to the group’s marketing and PR strategy. Audiencly’s strong team of 28 highly skilled gaming experts will join the Flexion group.
“This is a game-changing acquisition for Flexion and our first step into a wider market with a broader service for game developers. The influencer marketing space is estimated to be worth USD 13.8 billion, and it is growing fast making it popular with mobile game advertisers. Adding influencer marketing will provide a huge opportunity as it creates a truly unique offering for game developers. We expect that Audiencly’s expertise and business model will augment Flexion’s growth as we can now help game developers reach new audiences of high paying users. It’s never been more difficult for mobile game developers to find paying users, especially as Google and Apple make more changes to their platforms. We believe that Flexion’s expanded offering will be very well received by both game developers and store partners,” Jens Lauritzson, CEO of Flexion, said.
“User acquisition in gaming is becoming more sophisticated and requires a broader approach across multiple channels. Influencer marketing is the most authentic way to acquire loyal customers. Audiencly’s campaign and creator-centric approach for gaming brands has a strong impact on user acquisition processes and complements other customer acquisition channels. We have built Audiencly with focus on our gaming customers and their individual needs. The merger with Flexion allows us to integrate even deeper into the customer journey and optimise return on investment (ROI) for our joint gaming clients,” Adrian Kotowski, CEO of Audiencly, said.
“Together we will be able to take advantage of clear market synergies while providing a broader and richer service to top grossing games developers around the world. This will strengthen Flexion’s business model with higher growth and improved margin,” Jens Lauritzson said.
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Football Stats Startup Challenges Multi-Million Company With Free Publication Of Blueprints

A little company from Poland does something very odd for the competitive market — and thinks that one man’s dream can ignite a revolution in how we treat amateur football.
Prawn, the fresh startup from Eastern Europe with the international team, has announced its first hardware solution for recording football matches. But it is not on the shelf of the local store and does not pop out on the web page as an annoying ad. The users can literally obtain blueprints free of charge and craft it themselves.
Such an unusual decision is aimed at challenging the market that has been ignored and omitted by the big sports tech companies for years or even decades. Amateur football is miles and generations behind the professionals in the way players can assess their performance and improve — that is what Prawn dared to change.
They have already entered the market with the PrawnApp[a] that provides analytics for amateurs who record their match performance and upload the video. Powered by an AI, this system gives some key figures — goals, passes, dribbling attempts etc. — and, which is important, some tips for improvement. The service can be also used as a platform for creating highlights thanks to its ability to combine footage from different angles. The app is easy to try: each user is granted one month free of charge.
In this field Prawn faces some obvious competition. Other companies have released their own vision of prone holders for recording matches which is not much of a difference in functionality to what the Polish startup gives away for free on their Instagram page for following and tagging a friend. But there is a difference — the price tag.
Prawn developers, passionate football players and fans themselves, know exactly what the amateur footballers want — affordable tech for capturing their games and great service for analytics and improvement. That is exactly what PRAWNER[b] (that is how the phone holder is labeled) and PrawnApp are about.
The company has already proven that its ideas resonate with the players and sports industry: the initiative to create a global map of available pitches was mentioned 152 times in U.S., European and even Indian media, and their web page was visited by thousands of people within a couple of weeks. The Polish startup promotes its vision with a simple principle: those who love football and want to be better at it should not pay more, but play more.
The post Football Stats Startup Challenges Multi-Million Company With Free Publication Of Blueprints appeared first on European Gaming Industry News.
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PAGCOR CHIEF WELCOMES, RECOGNIZES NEW EMPLOYEES’ UNION

The post PAGCOR CHIEF WELCOMES, RECOGNIZES NEW EMPLOYEES’ UNION appeared first on European Gaming Industry News.
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BGCS and BGMS league stages conclude; rising stars set to meet pros in the playoffs

Following 20 days of high-octane esports action, the league stages of the OnePlus Android Battlegrounds Mobile India Challenger Series (BGCS) 2025 and the OnePlus Android Battlegrounds Mobile India Masters Series (BGMS) 2025 have officially concluded. The results now set the stage for the highly anticipated Playoffs on September 9, where India’s rising esports stars will take on established pros for a coveted spot in the Semi-Finals and ultimately the Grand Finals of India’s most-watched esports event.
In the final week of BGCS 2025, where 16 teams battled for glory, Nebula Esports, qualifiers from the OnePlus Campus Dominate initiative, topped the table with 222 points. They were followed by Sinewy Esports in second with 213 points, Team Versatile in third with 201 points, and Team H4K in fourth with 163 points. All four teams have secured qualification for the BGMS 2025 Playoffs. As the official amateur feeder league into BGMS, BGCS has not only spotlighted emerging talent but also provided a competitive pathway into India’s premier esports stage.
“With the introduction of BGCS this year, our aim was to create a structured pathway for emerging gamers to transition into the professional BGMI esports ecosystem. It is particularly encouraging to see that the winning team qualified through the nationwide collegiate qualifiers by OnePlus, and it has been inspiring to witness all participating teams showcase their skills and earn their opportunity to compete at the next level. This is precisely the kind of platform NODWIN Gaming, together with our partners set out to create, to identify and nurture the next generation of esports talent,” said Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.
Meanwhile, in BGMS 2025, 24 of the nation’s top BGMI teams competed in 56 matches each. At the end of an intense league stage, Team Revenant XSpark finished on top with 557 points, closely followed by Team SouL with 551 points. Gods Reign claimed third place with 533 points, while NoNx Esports secured fourth with 529 points. These top four teams have earned direct qualification to the BGMS Grand Finals, scheduled from September 12 to 14.
The road to the finals continues as the bottom 12 teams from the BGMS League Stage advance to the Playoffs, where they will be joined by the top four BGCS squads. The top eight teams from the Playoffs will then move into the BGMS Semi-Finals from September 10 to 11, competing alongside the 5th to 12th placed teams from the BGMS League Stage. From there, the top 12 semi-finalists will join the four directly qualified teams in the BGMS Grand Finals, where 16 teams will battle it out for the crown and a major share of the INR 1.5 crore prize pool.
Season 4 of BGMS continues to be supported by OnePlus as the Title Sponsor and Official Smartphone Partner, with Android returning as Co-Title Sponsor and TVS Motor Company entering its third consecutive year. The tournament also sees the presence of Red Bull in its second year, along with the debut of Duolingo English Test as Official Learning Partner, Swiggy as Official Food Delivery Partner, and Bisleri as Official Hydration Partner.
The BGMS Season 4 Playoffs will be broadcast live on Star Sports Khel and on JioHotstar from September 9 to 11, airing during prime-time from 5:00 PM to 8:00 PM, making it the only esports tournament in India with national television presence.
The post BGCS and BGMS league stages conclude; rising stars set to meet pros in the playoffs appeared first on European Gaming Industry News.
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