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MrQ has launched a brand new TV ad showing off their fresh “You Win Some, You Lose Some” philosophy.

The new ad follows a transformational rebrand earlier this year – and displays the duality of winning and losing.

In the 30 second ad, the main protagonist fails to win on a crane machine and scuffs a backwards basketball shot.

The hero finally hits the jackpot with a bullseye axe throw – turning triumphantly to the camera to show off Fishin’ Frenzy The Big Catch on a smartphone.

James Booth, Head of Acquisition at MrQ, said: “Our new TV & radio ad campaign, ‘You Win Some, You Lose Some’, embodies the MrQ rebrand and our ongoing focus on the entertainment value of gambling, as opposed to selling the dream of life-changing wins.

“Our aim is to promote sustainable and safe gambling, where people play for the fun of playing and understand their chances of losing. While big wins are achievable at MrQ, we’d rather appeal to customers who enjoy the experience of playing as much as the thrill of winning.”

The new ad follows a welcome offer refresh and a minor homepage redesign to coincide with the TV presence.

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