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IGT Launches in Spain’s Amusement with Prize ‘Salones’ Sector with Compelling, Market-attuned Solutions
International Game Technology PLC has announced that its subsidiary, IGT Europe Gaming B.V. (hereinafter IGT), has launched in the Spanish Amusement with Prize (AWP) “salones” subsector with compelling solutions specifically adapted for the market through an exclusive distribution agreement with Orenes Grupo, the Spanish salones market leader in operations and gaming machine distribution.
IGT’s debut title for the sector is its Magic Fortune Link multi-level progressive, known in Spain as a “linked” game, which includes exciting new games that have become salones player favourites.
The salones subsector in Spain represents a total footprint of approximately 3000 gaming and bingo halls. Featuring a casino-like atmosphere, salones are evolving to offer more video-based, technologically advanced content and hardware, including linked products.
“IGT is well-positioned to serve salones customers in Spain by supplying our market-attuned games through our exclusive distributor, Orenes Grupo. The outstanding results from our first offering, Magic Fortune Link, marks a very encouraging start. By combining our local account team’s dedication and expertise with Orenes’ 50 years of business experience and growing footprint in this market, we can help Spanish salones operators achieve excellent outcomes,” said Mark MacCombie, IGT Senior Vice President — EMEA Gaming.
“IGT is renowned for its top-performing products with content designed to suit the unique needs of specific player segments and geographies. Magic Fortune Link has proven to engage Spanish players with its entertaining, regionally-attuned game mechanics, and represents the first of what we expect will be many high-performance IGT installations at salones across Spain,” said José Quereda, Director of Distribution and Sales for Orenes Grupo.
In tandem with the wider release of Magic Fortune Link across the subsector, IGT will continue its ongoing Spanish player research while executing a customised roadmap of new game releases tailored uniquely to these players.
All four themes in IGT’s AWP version of Magic Fortune Link – Hephaestus, Temple of Fire, Golden Secrets, and Dreams of Egypt – were adapted for this market. They offer a chance to enter the Magic Fortune bonus game, which showcases proven Hold ‘n Spin link mechanics geared towards salones players. Players have the chance to win four levels of progressive prizes, including the Major and Grand linked progressive awards, and two bet-dependent Mini and Minor awards.
Magic Fortune Link is available to Spain’s salones market on the BINTIA 27-inch multi-game cabinet, which offers dual HD monitors and a topper option for casino-like styling. It features simple maintenance and minimal hardware requirements, an ergonomic and comfortable design, programmable LED lighting, thrilling high-resolution graphics and an immersive sound system.
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Bingo Paradise Celebrates 65% Growth in First-Time Depositors in Q3 2024
Bingo Paradise, a prominent UK iGaming affiliate, has announced its most successful quarter ever, achieving record growth during Q3 2024. The portal saw an unprecedented rise in first-time depositors (FTDs), a testament to its commitment to delivering value to players and operators in the highly competitive iGaming space.
“Q3 2024 has been a standout quarter for Bingo Paradise,” said Tom Waite, Manager of Bingo Paradise. “Our success is thanks to the hard work of our small team of talented writers and the oversight of our dedicated compliance manager. Together, they ensure that we provide honest, transparent reviews and operate within the highest industry standards. This, combined with our marketing efforts, including SEO and negotiating exciting player offers with operators, has been key to sending substantially more FTD’s to the operators.”
Bingo Paradise achieved a 65.24% year-over-year increase in FTDs compared to Q3 2023. This impressive growth underscores the affiliate’s focus on player-first strategies, such as creating honest, well-researched reviews that empower users to make informed decisions. The team’s compliance manager ensures every piece of content adheres to strict regulations, building trust with both players and operators.
A key factor in the platform’s success is its ability to negotiate exclusive offers with UKGC-licensed operators. These partnerships allow Bingo Paradise to provide unique deals that resonate strongly with players, enhancing its appeal as a go-to player resource. The focus on promoting only licensed operators also ensures fairness and security for users, which further solidifies the portals reputation.
The brands approach is a model of integrity and innovation. By prioritising compliance and transparency, Bingo Paradise, which itself is owned by Meteor Marketing Ltd has positioned itself as a trusted affiliate partner, both for operators seeking reliable collaborations and for players looking for guidance in the iGaming world. As the platform celebrates its Q3 2024 achievements, it remains committed to exploring new opportunities and maintaining its high standards.
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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024
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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm
Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive
Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.
Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.
This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.
Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”
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